This presentation was provided by Rupert Gatti of Open Book Publishers during a NISO Virtual Conference, Opening Up Education, held on April 19, 2017.

1. Delivering Open Access
Monographs
Rupert Gatti
http://www.openbookpublishers.com/
NISO Virtual Conference
Opening Up Education: Textbooks, Resources, Courseware & More
119 April 2017

2. 19 April 2017 2

3. 19 April 2017 3

4. Rank Country % of
Readers
1Kenya 21%
2United States 13%
3Nigeria 8%
4Netherlands 6%
5India 6%
6Indonesia 5%
7United Kingdom 4%
8South Africa 4%
9Ghana 3%
10Tanzania 3%
11Philippines 3%
12Zimbabwe 2%
13Germany 2%
14Zambia 1%
15Sudan 1%
16Ethiopia 1%
17Canada 1%
18Uganda 1%
19Spain 1%
20Brazil 1%
21Malawi 1%
22Algeria 1%
23Bangladesh 1%
24Australia 1%
25Cameroon 1%
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http://www.openbookpublishers.com/product/97/oral-
literature-in-africa
Global Readership
Unique Book Visits: 115,975

5. Rank Country % of
Readers
1 India 17%
2 United States 13%
3 United Kingdom 10%
4 Philippines 6%
5 Canada 4%
6 Kenya 3%
7 Germany 3%
8 Pakistan 3%
9 Australia 2%
10 Nigeria 2%
11 Romania 2%
12 South Africa 2%
13 Singapore 2%
14 Malaysia 2%
15 Netherlands 1%
16 Tanzania 1%
17 Italy 1%
18 Algeria 1%
19 Indonesia 1%
20 Japan 1%
21 Spain 1%
22 New Zealand 1%
23 Colombia 1%
24 Nepal 1%
25 Brazil 1%
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http://www.openbookpublishers.com/product/78/peace-
and-democratic-society
Global Readership
Unique Book Visits: 34,813

6. Most Viewed Titles: 2016
Rank:
2016
Title
Unique
Book
Visits
1
Tolerance: The Beacon of the
Enlightenment
19026
2 Oral Literature in Africa 16002
3
Advanced Problems in Mathematics:
Preparing for University
13693
4 From Dust to Digital 11928
5
The Sword of Judith: Judith Studies Across
the Disciplines
9605
6 Peace and Democratic Society 9365
7
Women in Nineteenth-Century Russia: Lives
and Culture
8477
8
Dictionary of the British English Spelling
System
7978
9
Digital Humanities Pedagogy: Practices,
Principles and Politics
7594
10 Tacitus, Annals, 15.20-23, 33-45 7380
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7. Distribution Channels: Digital editions
7

8. 356,329
Free book visits
Distribution Channels: Digital editions
8

9. 1161 ebook sales
356,329
Free book visits
Distribution Channels: Digital editions
9

10. Legacy: Free
1: 3001161 ebook sales
356,329
Free book visits
Distribution Channels: Digital editions
10

11. Internet vs Institutional distribution
The internet has provided us with the most
efficient distribution platform for scholarly and
educational content the world has ever seen.
Readers are increasingly and overwhelmingly
using the Internet to access and engage with
scholarly material.
Yet academic institutions are not engaging with
it – and remain fixed to outdated distribution
channels and structures.
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12. Free ebook readership in 2016:
356,329
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OBP ebook
Downloads
5%
OBP HTML
9%
OBP PDFReader
28%
GoogleBooks
38%
OpenEdition
7%
WorldReader
11%
ClassicsLibrary
2%

13. Multiple Formats
Platforms Digital Formats
OBP ebook Downloads PDF, epub, mobi
OBP PDFReader jpeg
OBP HTML edition html
GoogleBooks PDF
OpenEdition xml, html, PDF
WorldReader html, bitNu
Classics Library WordPress
Wikimedia wikitext
Printed Editions PDF
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Different readers choose to access/interact with content in different ways – each
format has their own advantages and disadvantages.
Readers should have choice over ALL of these – not just those assigned an ISBN!

14. Re-use
• Open Access in not just free access to content
– it includes free re-use of content.
• So individuals can re-package content in ways they
prefer, and then redistribute this reformatted content
• Readers can access the ‘publishers’ edition – or a
reformatted edition.
• Institutions/individuals can create, ‘own’, and distribute
content as they wish.
THIS IS NOT A CONTENT-LEASING MODEL
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15. Digital & multi-media content
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Embedded
audio/visual material
Socially editable editions
Links to
databases/archives

16. Born Digital Content
19 April 2017
http://dcc.dickinson.edu/
Conservation Evidence
Providing evidence to improve practice
http://www.conservationevidence.com/
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17. OA Monograph Business Model
• Legacy Publisher models
– Authorside payment (BPC) of $15k+ to do what they did before,
but with a free pdf (maybe after a embargo period as well)
– Collective library contributions (Knowledge Unlatched)
– Research council funding
• Born OA models
– Institutional objectives & support (UCL Press, Amhest College
Press, Wellcome Trust/EU)
– Library consortia models (Luminos, Lever Press, Open Library of
the Humanities)
– Scholarly labour-sharing collectives (Open Humanities Press)
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18. OBP Business Model
• Cost control
– Finding new technologies and processes to
dramatically reduce publication costs.
• Revenue Source
– Sales revenue
– Publication grants
– Library membership program
(Note: there is NO bpc requirement for publication
at OBP)
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http://blogs.openbookpublishers.com/introducing-some-data-to-the-open-
access-debate-obps-business-model-part-one/

19. 19 April 2017 19
Printing Costs
17%
Royalties
3%
First-copy
Production &
Marketing Costs
60%
Admin Costs
8%
Rent
provision
12%
OBP 2015-16 Total Costs: £125k ($160k)
Titles published: 23
Average non-sales costs per title: £4,350 ($5550)
Compare to recent Ithaka study of cost estimates for university presses - av cost $30,000+
http://www.sr.ithaka.org/publications/the-costs-of-publishing-monographs/

20. 19 April 2017 20
Total sales
revenue
39%
Title Grants
29%
Library
Membership
20%
OBP Grants &
Donations
12%
OBP 2015-16 Total Revenue: £136k ($174k)

21. Thank You
email: rupert.gatti@openbookpublishers.com
@rupertgatti
@openbookpublish
Info on OBP Library membership scheme:
http://www.openbookpublishers.com/section/44/1/library-membership
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