1. Being Social
You can’t be social if all you quote
are your own
press releases
Todd Carpenter, Executive Director, NISO
AAP/PSP Conference, Washington, DC
February 6, 2013
Wednesday, January 30, 13

2. Being Social
NB - (all thoughts are my own)
Todd Carpenter, Me, information professional
AAP/PSP Conference, Washington, DC
February 6, 2013
Wednesday, January 30, 13

3. @TAC_NISO Twitter Highlights
• So excited to present on #socialmedia for publishers today during @PSP_at_AAP preconference bit.ly/VR1NTB #psp2013
• Again, I’m pre-tweeting my presentation. Slides are here: #psp2013
• #NISO = 1/3 Publishers, 1/3 Libraries, 1/3 automation suppliers. Communities converge to develop standards #psp2013
• “Markets are conversations” key takeaway from Cluetrain Manifesto by @DSearls http://amzn.to/XSutf3 #psp2013
• . @aaronsw life ended in tragedy, but he had a tremendous impact something we can learn from #psp2013
• Just one example is the #PDFTribute movement. Publishers need to consider the impact and power of social engagement online. #psp2013
• Conversations are taking place all the time? Are you listening? Are you engaging? Or is your head in the sand? #psp2013
• As you may have noticed, I do a lot online, on twitter, on linkedin, on wordpress #psp2013
• Something we should have all learned in English Comp 101: Change your writing style based on forum, Who may be listening #psp2013
• Writing for the Congressional Record is different from @WSJ, from a book, or peer-reviews jrl, or a blog post, or a comment, tweet #psp2013
• There is a spectrum of formality, exposure and risk for these different publications forms Don't consider them equally #PSP2013
• Being more formal or more widely distributed, doesn't imply more risk because of social media - Someone might tweet or RT this! #psp2013
• Don’t be ridiculous about trying to control the message on social media:You can't. #psp2013 #advice
• “If you can’t trust your employees to speak for your company on social media, you can’t trust your employees to talk.” #psp2013
• If you can't trust your employees, you've either hired the wrong people, or YOU have trust issues & should seek prof help. #psp2013
• Caveat opera (Employee Beware): USE COMMON SENSE, not just online, everywhere #psp2013
• Some social media advice: Engaging in the conversation is not easy, use your own voice, be forgiving, just relax. #psp2013
• More social media advice: It's a big world, you don't need to hear or respond to everything #psp2013
• The time to engage in the conversation is not after everything has blown up #psp2013
• Riffing on some good advice from @MichaelHyatt about how to use social media: http://bit.ly/UpqVDw #psp2013
• There is nothing more frightening for an author than that first blank page. Don't be afraid, just jump in! #psp2013
• Thank you everyone for a great day at #psp2013
Wednesday, January 30, 13

4. About
• Non-profit industry trade association accredited
by ANSI with ~150 members
• Mission of developing and maintaining technical
standards related to information,
documentation, discovery and distribution of
published materials and media
• Volunteer driven organization: 400+ spread out
across the world
• Responsible for standards like ISSN, DOI, Dublin
Core metadata, DAISY digial talking books,
OpenURL, MARC records, and ISBN (indirectly)
Wednesday, January 30, 13

5. “Markets are conversations”
Rick Levine, Christopher Locke,
Doc Searls, and David Weinberger
The Cluetrain Manifesto
Wednesday, January 30, 13

6. Wednesday, January 30, 13

7. @aaronsw
It’s a tragedy
Wednesday, January 30, 13

8. #PDFTribute
45,000 Tweets one week
50,000 We the People Petition Signatures
Coverage on NPR,
front page of Washington Post,
NY Times
Wednesday, January 30, 13

9. What has your
communications department
accomplished
this month?
Wednesday, January 30, 13

10. Conversations are taking place all the time
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11. Are you listening?
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12. Are you engaging?
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14. Me... @TAC_NISO
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15. More of me
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16. OK, enough of me
already
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17. Writing for different
audiences
(Remember this from COMP 101?)
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25. More Risk/Exposure
Corporate Corporate
Corporate
Corporate
Corporate
Corporate Corporate
Corporate
Corporate
Personal
Corporate
More formal Personal
Less formal
Corporate
Corporate Personal
Personal
Personal
Personal
Less Risk/Exposure Personal
Personal
Wednesday, January 30, 13

26. Don’t be ridiculous
about controlling
the message
on social media
Wednesday, January 30, 13

27. You can’t
Wednesday, January 30, 13

28. (I don’t work for
a large corporation,
so I can say this)
Wednesday, January 30, 13

29. “If you can’t trust your employees
to speak for your company on social media,
you can’t trust your employees to talk.”
Wednesday, January 30, 13

30. This means you either hired the wrong people...
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31. or YOU have trust issues.
Wednesday, January 30, 13

32. Caveat opera:
(Employee Beware)
USE COMMON SENSE
Wednesday, January 30, 13

33. Some free advice
from a non-expert
Wednesday, January 30, 13

34. Engaging in the conversation
is not easy
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35. Wednesday, January 30, 13

36. Be forgiving:
of yourself
of your staff
of your customers
of your community
Wednesday, January 30, 13

37. JUST RELAX
Not every tweet
blog post
comment
facebook message
is going to be poetry
or a corporate report
(the bar isn’t that high)
Wednesday, January 30, 13

38. It’s a big world
You don’t need
to read or respond
to every tweet
Wednesday, January 30, 13

39. People won’t listen to you
if you’re not saying things that
THEY think
are interesting
Wednesday, January 30, 13

40. The time to engage
in the conversation
is not
after things begin
to blow up
Wednesday, January 30, 13

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42. Wednesday, January 30, 13

43. Things you can do with Social Media
(HT to Michael Hyatt @MichaelHyatt)
Get ideas (like this slide) Repost/Retweet
Offer congratulations Provide feedback
(preferably positive/constructive)
Share resources
Solve problems for customers
Reply to questions
Report on what your doing
Share something personal
Provide discounts
(be human)
Ask questions
Follow/comment
Make Announcements
on current affairs
Back channel conversations
Wednesday, January 30, 13

44. Wednesday, January 30, 13

45. Thank you!
Todd Carpenter, Executive Director
tcarpenter@niso.org
National Information Standards Organization (NISO)
3600 Clipper Mill Road, Suite 302
Baltimore, MD 21211 USA
+1 (301) 654-2512
www.niso.org
Wednesday, January 30, 13