The 3 Pillars of Local Marketing - PLUS How to Become a Marketing Superhero

•

6 gefällt mir•1,127 views

Download The National Marketer's Guide to Local Marketing at balihoo.com/marketing/become-marketing-superhero-easy-steps/ AS A NATIONAL MARKETER, you get the big picture. You know how to build your brand and execute your strategy. However, you might not be reaching customers at the critical point where they make buying decisions—locally.

Marketing

Why Should You Care About Local
Marketing?

AS A NATIONAL MARKETER, you
get the big picture.

However, you might not be reaching
customers at the critical point
where they make buying decisions...

Your local outlets or agents
frequently have the most direct
contact with your customers.

Local marketing reaches customers
looking for your products or
services at the right time…

… funneling them to nearby
locations and closing the sale.

You probably like to eat and shop
where it’s convenient...

… and usually convenience means a
place close to where you are.

Whether you are at home, work, or
on the road.

How should you approach local marketing?

There are three pillars to successful
local marketing:

Discovery
Demand Generation
Relationship

It’s not surprising that online search
is the tool consumers use most to
find your locations

(your retail outlets, franchisees,
distributors, agents, channel
partners, representatives, etc)

In fact, 90% of consumers search online
and purchase offline in local markets.

Half of mobile searchers visit a
store within 24 hours of a search.

How can I ensure customers can
find me at the exact moment they
have a need?

“Can I market my individual locations
directly to potential customers?”

The second pillar is critical to
driving new traffic to your locations.

From display ads to triggered email
campaigns to social media,

You want to reach out and grab
consumer attention,

While providing the location
information that prompts greater
likelihood that the customer will
take swift action

GOT 5 MINUTES?
Take a self-guided tour to learn
how to drive demand and lead
generation with Balihoo Local
Marketing Automation.
TAKE ME TO THE DEMO! >

Ultimately, customers build relationships
with brands they trust and interact with
most at the community level.

At the heart of the matter is the
bond between your locations, your
customers, and the community.

People want to go “where
everybody knows their name.”

“Can my locations tailor info to our
customers across a variety of media
and communications?”

The answer, in reality, is probably not.

So how can you help locations build these
important relationships with customers
that will be strong and lasting?

You can do it through local
marketing automation and data.

Download our self-
assessment
to determine your local
marketing objectives,
current system state, and
key stakeholders
DOWNLOAD NOW >
GOT ANOTHER 5 MINUTES?

ABOUT BALIHOO Leading national brands, across a
multitude of industries, use the Balihoo local marketing
platform to activate millions of data-driven local campaigns
for over 350,000 local outlets.
Balihoo is proud to call many of the top companies in the
world our customers, including Aflac, Geico, Wendy’s and
New Balance.
WWW.BALIHOO.COM
sales@balihoo.com | balihoo.com | 866-913-8417

Weitere ähnliche Inhalte

Andere mochten auch

A Strategic Analysis of Jamba Juice Using Mathematical Models

Jerry Morales

10 Key Benefits of Local Marketing

Asia Pacific Marketing Institute

Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

Iris Yan

We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars: -Maximizing Your Local Search Visibility at Scale -Driving Local Sales with Video Marketing -3 Secrets to Converting Visitors -The New Search Behavior

Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...

Balihoo, Inc.

Key Principles of Franchise Marketing

Abhishek Shah

Presented at Brighton SEO (that's in the UK, for those of you who don't know) on April 22, 2016. Marketing to local businesses takes so much more than Local SEO. In this presentation, I walk through a few important tips for Local SEO, then move on to share helpful tips for other marketing strategies that will help businesses market to local clients. Learn tips for email marketing, video marketing, Facebook ads, and beacon marketing. As always, this presentation has a movie theme - this time, it's all car movies (movies where cars featured as a major plot point). I've got 88 movie references from the last 54 years, including every James Bond movie, every Batman movie, every Fast & Furious movie, and more...

Marketing to Local Customers: Moving Beyond Local SEO to Win the Race

Greg Gifford

Marketing micro environment

17somya

Local Store Marketing Presentation

Mary White-cornell

So you've built a great product. Everyone is happy, the team is stoked and the only thing left to do is regularly check the bank account to see if it's growing steadily...right? Of course the reality couldn't be more different if it wanted to. Getting a person to use your product or service is often one of the most difficult challenges any business will face. Especially when those people will need to pay for that product or service. When you've built a reputation and boast a solid user base things are much smoother, but those first customers... This SlideShare does not promise success, but hopefully it'll inspire you to close those first deals. Good luck! www.floown.com

How to Land that First Customer

Floown

Andere mochten auch (9)

A Strategic Analysis of Jamba Juice Using Mathematical Models

10 Key Benefits of Local Marketing

Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...

Key Principles of Franchise Marketing

Marketing to Local Customers: Moving Beyond Local SEO to Win the Race

Marketing micro environment

Local Store Marketing Presentation

How to Land that First Customer

Mehr von Balihoo, Inc.

Balihoo Local Display Advertising - A Field Guide for Multi-Location Brands

Balihoo, Inc.

Now it's Personal: Consumers Welcome More Relevant and Local Messaging

Balihoo, Inc.

Crash Course: Use Facebook Ads to Improve Your Search KPIs

Balihoo, Inc.

Why National Brands are Shifting Dollars to Local Marketing

Balihoo, Inc.

It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018. It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.

No Conversion Left Behind: Why National Brands are Shifting Dollars to Local

Balihoo, Inc.

Optimize Your Non-Branded Search Campaigns in Six Steps

Balihoo, Inc.

So, you’re an agency that just landed a huge multi-location brand. Or maybe, you manage PPC for an established brand experiencing huge growth across several geographies. In either case, congratulations! But how are you going to manage and optimize paid search and display for hundreds or thousands of locations without pulling in lame results? We’ve compiled the most important tips for scaling up your paid search efforts across locations and brands quickly and effectively.

FIVE Tips for Scaling Paid Search Marketing Across Hundreds of Locations

Balihoo, Inc.

Balihoo Display Advertising Product Sheet

Balihoo, Inc.

What is Micro Relevance?

Balihoo, Inc.

This product sheet describes Balihoo Paid Search’s ability to transform your AdWords campaigns into ROI heroes, using your own data. At it’s core, Balihoo applies contextual and geographical relevance, on the micro level, across hundreds or thousands of unique campaigns. Learn how brands are taking advantage of technology to dramatically improve paid search KPI’s. What You'll Learn from this Worksheet How the Balihoo Paid Search platform activates your data to create thousands of campaigns Why local campaigns underperform in enterprise bid management platforms How to reduce manual tasks associated with paid search by 90%

Balihoo Paid Search Product Sheet 2016

Balihoo, Inc.

Balihoo's software solutions increase the ROI of digital advertising for national brands and their agencies. By dramatically improving the relevance of paid search and display ads over other campaign management solutions, Balihoo has proven their ability to increase click-through-rates and decrease average cost-per-click while simultaneously saving you manual tasks and setup time. The result is the most efficient and effective way to deploy your digital campaigns.

What is Balihoo?

Balihoo, Inc.

A review of cutting edge strategies to consider when building paidsearch campaigns for multi-location brands. Topics will include hyper-local geotargeting, weather-triggered campaign planning, and event-related bidding strategies. Real-life campaigns launched by a national brand will be reviewed along with resulting KPIs. In this session, you'll learn: · Best practices to ensure a truly localized strategy, and the mistakes that lead to under-optimization · How Hilton Worldwide is leveraging geography for paid search gains · How the recent SERP change has effected local paid search results across industries (Includes data points)

Hero Conference 2016 - How Local Are Your Campaigns? Why it Matters for Big B...

Balihoo, Inc.

Balihoo recently spearheaded a groundbreaking survey of digital marketers across a wide variety of industries, including manufacturing, financial services, and retail, to find out what motivates them to choose local paid search as a digital strategy. Our distinctive survey targeted decision makers—68 percent were at the director level or above—and the respondents were a nearly equal mix of marketers using software to manage paid search and those executing manually. The majority of respondents worked in large companies; in fact, 69 percent of them worked at companies with five hundred or more employees. We’ve compiled the most interesting findings from the survey.

Infographic survey of brands how search marketers leverage local (3)

Balihoo, Inc.

National Insurance Brand Case Study

Balihoo, Inc.

Predicting your Local Paid Search Success - A Tarot Set

Balihoo, Inc.

Local Paid Search is the art of building pay per click (PPC) campaigns focused on local conversion through retail stores, agents, or distributors, and is a popular strategy among top brands that rely on local foot and phone traffic. However, as a national brand, building and optimizing PPC campaigns for each of your individual locations as if it were your ONLY location is often unattainable in practice, stretching your marketing team to overload, or requiring an abundant amount of paid agency time. So what are national brands to do? Smart brands are increasingly turning to automation technology. And here's why...

The Problem with Local Paid Search [Marketing Infographic]

Balihoo, Inc.

Manufacturing brands that rely on a network of distributors and dealers to sell their products can struggle with digital marketing. Often, they find themselves questioning their level of involvement in marketing to the end consumer, wrestling with the outcomes of co-op programs, and encountering conflict when examining the strategies and brand representation employed by their dealers. What You'll Learn from this Research Why consumer behavior remains locally bound, even for manufacturing brands What digital mediums provide the best opportunity for shared success How two leading companies used local-digital to boost lead generation for their dealer networks

Balihoo Report How Leading Manufacturing Brands are Using Local-Digital to P...

Balihoo, Inc.

While many brands and agencies believe they’re executing local paid search and display campaigns, most of them simply aren’t – and by failing to do so they’re inadvertently wasting marketing dollars. Many of these “semi-local” campaigns fail because they: rely on shared budgets, ignore the simple fact that locations span various time zones, and/or don’t employ location-specific creative and landing pages. These mistakes lead to under-optimized campaigns that fail to demonstrate performance at the local level. What You'll Learn from this Worksheet: - What Adwords structure increases overall effectiveness - Why individual locations need individual budgets that pace independently - How unique ad copy and display creative can be launched across hundreds of locations

How Local is Your Search Strategy: A Planning Guide for Paid Search Managers

Balihoo, Inc.

Discoverability: The National Marketer's Guide to Getting Found Locally

Balihoo, Inc.

According to Gleanster Research, Top Performers who localize marketing communications report an 18% higher response rate over generic corporate communications. Their research shows that these performance gains can largely be credited to growth in adoption of marketing automation. A whopping 86% of top performers ranked personalized customer engagement as one of the top three imperatives for revenue growth in 2014.

Worksheet: Building a Business Case for Local Marketing

Balihoo, Inc.

Mehr von Balihoo, Inc. (20)

Balihoo Local Display Advertising - A Field Guide for Multi-Location Brands

Now it's Personal: Consumers Welcome More Relevant and Local Messaging

Crash Course: Use Facebook Ads to Improve Your Search KPIs

Why National Brands are Shifting Dollars to Local Marketing

No Conversion Left Behind: Why National Brands are Shifting Dollars to Local

Optimize Your Non-Branded Search Campaigns in Six Steps

FIVE Tips for Scaling Paid Search Marketing Across Hundreds of Locations

Balihoo Display Advertising Product Sheet

What is Micro Relevance?

Balihoo Paid Search Product Sheet 2016

What is Balihoo?

Hero Conference 2016 - How Local Are Your Campaigns? Why it Matters for Big B...

Infographic survey of brands how search marketers leverage local (3)

National Insurance Brand Case Study

Predicting your Local Paid Search Success - A Tarot Set

The Problem with Local Paid Search [Marketing Infographic]

Balihoo Report How Leading Manufacturing Brands are Using Local-Digital to P...

How Local is Your Search Strategy: A Planning Guide for Paid Search Managers

Discoverability: The National Marketer's Guide to Getting Found Locally

Worksheet: Building a Business Case for Local Marketing

Kürzlich hochgeladen

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Branding strategies of new company .pptx

VikasTiwari846641

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Podcast Marketing Master Class - Roger Nairn

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

DanielaQuiroz63

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

personal branding kit for music business

brjohnson6

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Social Media Marketing PPT-Includes Paid media

adityabelde2

Kürzlich hochgeladen (20)

Foundation First - Why Your Website and Content Matters - David Pisarek

Branding strategies of new company .pptx

Digital Strategy Master Class - Andrew Rupert

Podcast Marketing Master Class - Roger Nairn

Situation Analysis | Management Company.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Unlocking the Mystery of the Voynich Manuscript

Unraveling the Mystery of The Circleville Letters.pptx

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

personal branding kit for music business

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Martal Group - B2B Lead Gen Agency - Onboarding Overview

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Brand Strategy Master Class - Juntae DeLane

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Social Media Marketing PPT-Includes Paid media

The 3 Pillars of Local Marketing - PLUS How to Become a Marketing Superhero

1. The Three Pillars of Local Marketing The Three Pillars of Local Marketing A Breakdown for National Brand Marketers

2. The content for this presentation is an excerpt from The National Marketer’s Guide to Local Marketing. DOWNLOAD THE GUIDE NOW!

3. Why Should You Care About Local Marketing?

4. AS A NATIONAL MARKETER, you get the big picture.

5. You know how to build your brand and execute your strategy.

6. However, you might not be reaching customers at the critical point where they make buying decisions...

7. …. LOCALLY.

8. Your local outlets or agents frequently have the most direct contact with your customers.

9. And unlike national campaigns...

10. Local marketing reaches customers looking for your products or services at the right time…

11. … funneling them to nearby locations and closing the sale.

12. THINK ABOUT IT

13. You probably like to eat and shop where it’s convenient...

14. … and usually convenience means a place close to where you are.

15. Whether you are at home, work, or on the road.

16. How should you approach local marketing?

17. Start with the foundation

18. And prioritize based on your brand’ s needs

19. There are three pillars to successful local marketing:

20. Discovery Demand Generation Relationship

21. Pillar #1: Discovery

22. This is when you ask yourself...

23. “Can consumers find my locations?”

24. “Am I easy to find?”

25. It’s not surprising that online search is the tool consumers use most to find your locations

26. (your retail outlets, franchisees, distributors, agents, channel partners, representatives, etc)

27. In fact, 90% of consumers search online and purchase offline in local markets.

28. They also take action quickly–

29. Half of mobile searchers visit a store within 24 hours of a search.

30. How can I ensure customers can find me at the exact moment they have a need?

31. 1. Have local websites.

32. 2. Keep directory listings up-to-date

33. 3. Implement a local SEO strategy

34. Pillar #2: Demand Generation

35. The next question to ask is...

36. “Can I market my individual locations directly to potential customers?”

37. or in simpler terms...

38. “How can I get people who don’t know about me or my brand to my locations?”

39. The second pillar is critical to driving new traffic to your locations.

40. From display ads to triggered email campaigns to social media,

41. You want to reach out and grab consumer attention,

42. While providing the location information that prompts greater likelihood that the customer will take swift action

43. GOT 5 MINUTES? Take a self-guided tour to learn how to drive demand and lead generation with Balihoo Local Marketing Automation. TAKE ME TO THE DEMO! >

44. Pillar #3: Relationship

45. Ultimately, customers build relationships with brands they trust and interact with most at the community level.

46. At the heart of the matter is the bond between your locations, your customers, and the community.

47. People want to go “where everybody knows their name.”

48. First ask yourself:

49. “Can my locations tailor info to our customers across a variety of media and communications?”

50. Are your locations using social media to its full potential–and maintaining the brand consistency that you require?

51. The answer, in reality, is probably not.

52. So how can you help locations build these important relationships with customers that will be strong and lasting?

53. You can do it through local marketing automation and data.

54. Download our self- assessment to determine your local marketing objectives, current system state, and key stakeholders DOWNLOAD NOW > GOT ANOTHER 5 MINUTES?

55. The content for this presentation is an excerpt from The National Marketer’s Guide to Local Marketing. DOWNLOAD THE GUIDE NOW!

56. ABOUT BALIHOO Leading national brands, across a multitude of industries, use the Balihoo local marketing platform to activate millions of data-driven local campaigns for over 350,000 local outlets. Balihoo is proud to call many of the top companies in the world our customers, including Aflac, Geico, Wendy’s and New Balance. WWW.BALIHOO.COM sales@balihoo.com | balihoo.com | 866-913-8417

The 3 Pillars of Local Marketing - PLUS How to Become a Marketing Superhero

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (9)

Mehr von Balihoo, Inc.

Mehr von Balihoo, Inc. (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

The 3 Pillars of Local Marketing - PLUS How to Become a Marketing Superhero