To help national marketers identify their online, local market strength, we have created a simple exercise intended to demonstrate how well a national brand is represented locally. Download the Local Web Test to see how well your brand performs.

1. Search Results Total “Your Brand”Owns or Influence %“Your Brand”Owns
Paid Opportunities
Local Listings
Organic Listing
THE LOCAL WEB TEST:
How well does your brand perform at the local level?
LocalMarketing. Automated.
YOUR BRAND:
YOUR PRODUCT CATEGORY:
BRAND NAME SEARCH:
(Most national brands own 90 -100% of Page 1 “Real Estate”)
BRAND NAME SEARCH + Large market (BOSTON, MA)
PRODUCT CATEGORY SEARCH + LARGE MARKET (BOSTON, MA)
PRODUCT CATEGORY SEARCH + MID MARKET (Austin, TX)
PRODUCT CATEGORY SEARCH + SMALL MARKET (BOISE, ID)
Search Results Total “Your Brand”Owns or Influence %“Your Brand”Owns
Paid Opportunities
Local Listings
Organic Listing
TOTAL SEARCH REAL ESTATE
Search Results Total “Your Brand”Owns or Influence %“Your Brand”Owns
Paid Opportunities
Local Listings
Organic Listing
TOTAL SEARCH REAL ESTATE
TOTAL SEARCH REALE STATE
Search Results Total “Your Brand”Owns or Influence %“Your Brand”Owns
Paid Opportunities
Local Listings
Organic Listing
TOTAL
To learn more about The Local Web, visit http://balihoo.com/local-marketing-resources
TOTAL SEARCH REAL ESTATE