1. M.Balakrishnan West
Karikalan Street,
Adambakkam,
Email: vmbala_85dgl@yahoo.com Chennai – 600 088.
Phone: 9842896422
ASPIRATION
To pursue career in an organization that offers tremendous growth potential to my career, giving exposure
to latest technologies and fully utilizing my skills.
PROFESSIONAL SUMMARY
A highly motivated and committed Digital Marketing with 5.1 years of experience in IT
industry.
Google Adwords and Analytics Certified
Strong experience in Google AdWords campaign Management.
Working on Search Engine Optimization with knowledge of the ON page & OFF page
optimization.
Flexible and versatile to adapt to any new environment and work on any project.
Possess communication and interpersonal skills, agreeable personality, positive attitude and
perseverance to undertake challenging jobs.
WORK EXPERIENCE
1. iTech India Private Limited
Duration : June 2015 to Till Date
Designation : Digital marketing Executive
2. Avancer Software Solutions
Duration : July 2014 to March 2015
Designation : SEO Analyst
3. OrderYourChoice – A Division of Gloind Technology and Services
2. Duration : December 2010 to June 2014
Designation : SEO Analyst
SEO PROJECTS:
chennaisrilalitha.co.uk
aksahya.com
nahars.com
ssec.ac.in
itechind.com
avancer.in
finalyearstudentsproject.com
santinisolutions.com
planyourhealth.in
edivinetechnologies.com
mastersolutions.com.au
symbolinfotech.com
orderyourchoice.com
SEO Tools:
woorank.com
smallseotools.com
tools.seobook.com
ahrefs.com
backlinkwatch.com
Moz.com/tools
seoprofiler.com
alexa.com
Google webmaster
Bing webmaster
majestic.com
iwebtool.com
webseoanalytics.com
My Roles and Responsibilities:
SEM/SMM:
• Developing, implementing, managing and optimizing Paid Search for Google and Facebook
• Monitoring Social Media Channels for Trends & Opportunities
3. • Measure and report performance of all digital marketing campaigns, and assess against goals
• Planning and running the contest in social media websites to engage the audience & brand
awareness.
• Finding & fixing all the technical errors in the Website
• Experience with web analytics, webmaster tools.
• Coordinate with Content Team and Designing team to make Promotional Content for marketing
activities.
• Measure experiments and conversions.
• Maintaining Product catalog and applications & New Products updating
SEO/SMO:
• Competitive analysis and review for main keywords and keyword phrases in search Engines
• Researching and analyzing keywords relevant to our web sites using Google keyword
planner tool.
• Provide relevant recommendations for on-page optimizations in websites
• Perform ethical linking building and perform off-page optimization
• Provide necessary information to content authors to write search engine friendly support articles
and monitor the process
• Regularly perform SEO health checks by monitoring key SEO and business metrics and provide
insight into how to improve performance.
• Work websites promotion on major search engines like Google and Bing Social networking, and
other on-page, off-page marketing activities.
• Design, build and maintain our social media platforms like- Face book, Twitter, Pinterest,
YouTube, Google+ etc.
SEO Kills:
• Meta Tag Optimization
• Competitor Analysis
4. • Robots and sitemap creation
• Website Speed Analysis
• HTML Validation
• Google Analytics
• Directory Submission
• Search Engine Submission
• Article Submission
• Blog Creation and Posting
• Social Media & Bookmarking
• Forum Posting
• Link building
• Classifieds Submission
Extra Certification:
Certified in Software Testing
EDUCATIONAL QUALIFICATION:
Graduation UG: B.E (Computer Science and Engineering)
Christian College of Engineering and Technology Dindigul.
Aggregate: 73.0 %
Higher Secondary: St Mary’s Higher Secondary school Dindigul.
Aggregate: 78.9 %
Secondary: St Mary’s Higher Secondary school Dindigul
Aggregate: 78.6 %.
PERSONAL PROFILE
Date of birth : 28
th
March 1985.
Gender : Male
Passport : Yes
Linguistic knowledge : English & Tamil.