This document discusses how business intelligence (BI) and business analytics (BA) can help businesses address challenges in today's competitive environment. It provides an overview of BI/BA and their benefits such as increased customer satisfaction, competitive advantage, and cost savings. The document also describes Great Eastern's analytics initiative to enhance their brand and customer experience through tools like Adobe Experience Manager. While BI/BA strategies face challenges implementing new technologies and organizational changes, Great Eastern has seen benefits like improved efficiency, reduced costs, and optimized strategies from their analytics efforts.

1. Integration of IS & Business
Reinventing Business with Business Intelligence and Business Analytics

2. A ladder to business improvement
1. Current situation of Business
2. What is BI & BA?
3. What are the benefits of BI & BA?
4. Great Eastern and its Analytics Initiative
5. Business Analytics Strategy

3. Current Situation of Business
• Highly Competitive
• Volatile
• Complex
• Less certain
• Increasingly demanding stakeholders
In spite of this, businesses need to
• Deliver better outcomes
• Make profit
• Reduce risk

4. What is BI & BA?

5. Benefits of BI & BA
Customer Support & Satisfaction
Competitive Advantage
Cost Saving & Management
Product Innovation &
Development
Operational Efficiency
Brand Awareness

6. Great Eastern & its Analytics Initiative
Objectives
Enhance the brand image
Stay ahead of the competitors in the digital space
Automate all the website changes and improve
operational efficiency
Attract the customers providing relevant and
personalized information

7. Great Eastern & its Analytics Initiative
Implementation
Adobe Site Catalyst Analyze Customer journey
Adobe Experience Manager Create personalized experience
Adobe Media Optimizer Analyze online advertising campaigns
Adobe Social Optimize social engagement campaigns
Adobe Target Optimize customer journey

8. Great Eastern & its Analytics Initiative
Challenges
Technology Changes
Organizational Changes
Benefits
Operational efficiency
Cost reduction
Customer satisfaction and retention
Optimization of their strategies and budgeting

9. Great Eastern & its Analytics Initiative
Achievements
Best Engagement Strategy for a Female Audience
Best Use of Experiential/Live Marketing
Loyalty Programme of the Year
Best Use of Social/Mobile

10. Business Analytics Strategy
Its new and growing everyday
Everyone wants it
Believes it has a positive impact
Challenges
It is a change to how your business
operates
Need a solid and Enterprise wide BA
capability for success

11. Challenges in implementing BI & BA
• Data
• Technology
• Business
• Leadership
• Organisation & Culture

12. Steps in creating a strategy
• Know your current state
• Decide the target
• Analyse gaps
• Create a roadmap
• Measure success

13. Tips for successful BA strategy
• Properly identified Business goals
• Alignment with business goals
• Actively involve business representatives
• Identify implementation phases
• Prioritize based on business goals
• Ensure accounting major risks and roadblocks
Bonus Tip “Start small with less complex and high value projects”

14. Implementation Strategy
• Implementing packaged solutions on
premises
• Packaged solution hosted by an external
provider as one to one service
• Packaged solution provided on demand
(Software as a service)
• Custom solution developed in-house
• Custom solution developed by an external
provider

15. BI & BA can be game
changing
Want to be a CIO ? Better mind it ;-)

16. Q & A
Thanks for your time and attention