1. As an art director and
designer I’ve been
A N D PA R T N E R S
responsible for work across
NEW YORK ART DIRECTOR 2009–NOW
a broad range of disciplines —
identity development and Art direction and design for comprehensive branding programs, print collateral and digital applications; client liaison;
comprehensive branding management of junior- and mid-level staff, acquisition and management of freelance resources and all printer supervision.
programs, corporate Clients include The Corcoran Group, iStar Financial and VF Corporation.
collateral and accompanying
digital applications , book
design and book jacket SEQUEL STUDIO
design, editorial design, and NEW YORK ART DIRECTOR 2006–2008
SENIOR DESIGNER, FREELANCE 2003–2006
packaging. In addition,
Responsible for art direction and design for comprehensive branding programs, print collateral and digital applications;
I possess a high level client liaison; writing relevant to branding and naming development; management of junior staff, acquisition and
of managerial experience. management of freelance resources and production and printer supervision.
Clients included AT&T Wireless, CA, Davis Polk & Wardwell, HON Industries, IMS Health, Medco Health Solutions, Merrill
Lynch, Milliman, New Alliance Bank and Nonesuch Records.
ART DIRECTION
& DESIGN INDEPENDENT WORK
NEW YORK / SAN FRANCISCO 2003–2006
CB
CRAIG BAILEY
Developed various printed collateral for corporate clients and not-for-profit organizations that include AHRC NYC
Foundation, Brooklyn Historical Society, Ernest & Julio Gallo Wines, Food Bank for NYC, GMHC, Human Rights First,
Lambda Legal, the National Hemophilia Foundation and The WB Network.
S TA R K D E S I G N
NEW YORK SENIOR DESIGNER, FREELANCE 1999–2005
Partnered with the Principal on work that included identity development and corporate collateral; book and book jacket
design for Beacon Press, DoubleDay Publishers, Little Brown and Co. and Penguin Putnam.
B A I L E Y C O @ B WAY. N E T
917 414 9197
BAILEYCO-NYC.COM
C A R B O N E S M O L A N A S S O C I AT E S
NEW YORK SENIOR DESIGNER, FREELANCE 1 9 9 7–1 9 9 8
Work included identity development and corporate collateral for Deloitte, Hyundai, Public Broadcasting System (PBS) and
Texas Christian University the San Francisco Airport Commission.
BFA, Communication Graphics
Magna Cum Laude, 1990
C A H A N & A S S O C I AT E S
Syracuse University,
SAN FRANCISCO S E N I O R D E S I G N E R , F R E E L A N C E 1 9 9 7– 2 0 0 5
London, 1987 – 1988 S E N I O R D E S I G N E R 1 9 9 6 –1 9 9 7
Responsible for art direction and design; acquisition and management of freelance resources; client liaison; and all
production and printer supervision.
Work included annual reports, identity development and corporate collateral for various high-tech and biotech clients
that include Coulter Pharmaceuticals, Heartport, Informatica, Informix, NetObjects, Neoforma, Planet Rx, Siemens USA
and Tandem Inc.
MORLA DESIGN
SAN FRANCISCO SENIOR DESIGNER 1 9 9 2 –1 9 9 6
JUNIOR DESIGNER 1 9 9 1–1 9 9 2
Work included identity development, corporate collateral, and broadcast and book design for a wide variety of corporate
clients and not-for-profit organizations that include Apple Computer, Chronicle Books, Fox Broadcasting Company, Harper
Collins Publishers, Levi Strauss & Co., the San Francisco International Airport and the San Francisco Mexican Museum.
2. CB
V F C O R P O R AT I O N
The 2010 Annual Report for one of the world’s largest apparel companies. The
North Face, Vans, Wrangler, Lee and Nautica are among its 30+ brands. 02
3. CB
V F C O R P O R AT I O N
The 2010 Annual Report for one of the world’s largest apparel companies. The
North Face, Vans, Wrangler, Lee and Nautica are among its 30+ brands. 03
4. SMYTHE & RAWLS
Corporate Identity
RAWLS •
N
&
E
E
H
W
SMYT
YOR K C I T Y
•
YOR K C I T Y
CB
•
S M Y T H E & R AW L S
SMYT
Identity system for a jewelry line of sterling silver wearable
04
W
H
E
E
heirlooms for mommy and baby.
N &
• RAWLS
Jeweler’s Stamp
6. CB
V F C O R P O R AT I O N
The 2009 Annual Report for one of the world’s largest apparel companies. The
North Face, Vans, Wrangler, Lee and Nautica are among its 30+ brands. 06
7. CB
V F C O R P O R AT I O N
The 2009 Annual Report for one of the world’s largest apparel companies. The
North Face, Vans, Wrangler, Lee and Nautica are among its 30+ brands. 07
8. 0
Hassles
0
Compromises
69
unique layouts
0
overpriced units
0 Hassles
0 Compromises
1> 2> 3>
0 Overpriced Units
1 R E CTO R PA R K . CO M
Hi.1rectorpark.com 1 R E CTO R PA R K . CO M
Let’s find
0
your 1 thing.
(No pen required.)
Hassles
CB
1 R E C T O R PA R K
Identity for a condominium development in Battery Park City.
08
9. CB
8 4 5 W E S T E N D AV E N U E
Identity, collateral system, signage and advertising for a pre-war
condominium on The Upper West Side. 09
10. CB
8 4 5 W E S T E N D AV E N U E
Identity, collateral system, signage and advertising for a pre-war
condominium on The Upper West Side. 10
11. CB
D AV I S P O L K
Identity system, collateral, and website for one of the world’s largest
law firms. 11
12. CB
D AV I S P O L K
Identity system, collateral, and website for one of the world’s largest
law firms. 12
13. One Warranty.com
Ristorante Ecco Paradis Bar & Jazz Club
American Chemistry Council Milliman A&E Real Estate Holdings
CB
SYMBOLS
13
14. recognition
'11 '97
Type Director’s Club of America 57th AIGA Communication Graphics Show
Annual Exhibition, Typographic Excellence American Center for Design 100 Show
Communication Arts Design Annual 38
'10 Graphis Poster ’97
Print Regional Design Annual
Graphis Best 100 Annual Reports
Type Director’s Club of America 43rd
GDUSA Annual Report Feature Annual Exhibition, Typographic Excellence
Print Regional Design Annual
West Coast Show, Gold Medal
'08 '96
Communications Arts Design Annual 49
American Center for Design 100 Show
American Association of Museums Publications
'07 Competition, First Prize
AR 100 Show Communications Arts Design Annual 37
Graphis Design Annual ’97
'06 Inclusion in the permanent collection of the
Museum of Modern Art, New York
Society of Publication Designers
'04 '95
AIGA Communication Graphics Show
AR 100 Show
Communication Arts Design Annual 36
Communication Arts Design Annual 45
Graphis Poster ’95
Society of Publication Designers, Silver Award
Print Regional Design Annual
'02 '94
AR 100 Show
AIGA Communication Graphics Show
American Center for Design 100 Show
'00 Communication Arts Design Annual 35
AR 100 Show Graphis Design Annual ’95
Dallas Show, Silver Medal Mead Annual Report Show
Inclusion in the permanent collection Print Regional Design Annual
of the Museum fur Kunst und Gewerbe The Simpson Show
Inclusion in the permanent collection Type Director’s Club of America 39th
of the Museum of Modern Art, San Francisco Annual Exhibition
London International Advertising Awards
Print Regional Design Annual
West Coast Show
'93
AIGA Communication Graphics Show
American Center for Design 100 Show
'98 Broadcast Designer Association International
AIGA Communication Graphics Show Design Awards
AR 100 Show Graphis Packaging ’93
Inclusion in the permanent collection of the Print Regional Design Annual
Museum of Modern Art, San Francisco Type Director’s Club of America 39th
The New York Art Director’s Club 77th Annual Exhibition
Annual Exhibition
Print Regional Design Annual
San Francisco Advertising Club Gold Medal
'92
The New York Art Director’s Club 72nd
Annual Exhibition
Print Regional Design Annual
