Profile of Badri Narayan

Resume of Badri Narayan N G Confidential
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Main, Subramanyanagar, Bangalore-56 00 21
Ph: +91 80 23422 748. Mobile: 9845045008. Email: ngbadri@gmail.com
Objective:
To pursue a challenging career in Media with emphasis on marketing and sales,
utilise and hone my professional expertise towards the consistent growth of the
organisation.
Professional Experience:
A professional with an excellent academic track record having more than 22 years of
experience in the industry, with credentials of working with leading companies like
Network 18 Media & Publishing Ltd, Deccan Herald, Business Standard, Jasubhai Group
& Getit Yellow Pages.
Network 18 Media and Investments Ltd.
Current Designation: General Manager-Sales/(National Sales Head)
Since November 2008 - till date
Network 18 Media and Investments Ltd.
Network18 Media & Investments is India's leading media company with a strong market
presence with diverse interests in publishing business areas spanning Consumer
Magazines. In addition, to publications Network18 Publishing magazines also have allied
businesses like events, exhibitions, awards, seminars & brand solutions which are brand
extensions of the magazines. Network18 Publishing also has strong web/social media
presence through which they connect with their readers.
Job Role: -
• Responsible for strategic planning and execution, which involves business
development and retaining of market share for Better Photography.
• Managing large accounts & their respective agencies.
• Managing a team of 8 sales professionals, on daily basis monitoring their sales
performance, enabling them with key sales inputs to ensure smooth closure of
deals, energizing the team, motivating and timely recognition of learning &
development of the team for honing their skills on sales, relationship
management, key account management etc..
• To offer newer platforms to clients through print face-to-face events & online
properties.
• Managing territories Pan India key emphasis on Bangalore, Delhi and Mumbai
regions.
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• Joined the organization in Nov 2008 as Deputy General Manger consistent
performance and exceeding expectation has always been a hallmark of my
career, the result of this is the promotion as General Manager in April 2015.
Key achievements:
As General Manager and National Head of sales & being a SBU-head of Better
Photography magazine enjoy an excellent relationship among leading advertisers, under
my leadership across Pan India witnessed a 150% increase in revenue on the very first
year from there on the revenue growth was 10% every year (YoY).
Have successfully dealt with key clients like Dell, IBM Epson, Toyota, TVS, Madura
Garments, Arvind Mills, Titan, Nikon, Canon, Panasonic, HP, Xerox, Tamron, Sony,
Sandisk, Oracle, Intel, Lenovo, Acer etc...
Have successfully managed events like Better Photography Photographer of the year,
Wedding Photographer of the year, Fun frames, AVMAX EXPO, Imaging India expo, have
conceptualized and executed more than 25 city Photography workshops in 2015 since
April till date for clients like Canon, Adobe, Manfrotto, Nikon, Kodak, Adobe, HP, in
association with other partners.
Have specialized in understanding the needs of the advertiser, have offered many
unique solutions to advertisers which have enhanced their visibility in the market place,
through our custom solutions like special booklets, customized events, digital campaigns
etc. which not only helped the client to meet their objective but also helped them grow
their market share.
The Printers (Mysore) Pvt. Ltd.
Current Designation: Dy. General Manager- Advertisement
Since 2003 April to Nov2008
The Printers (Mysore) Pvt. Ltd. – Publishers of Karnataka’s leading newspaper “Deccan
Herald” and “Prajavani”, magazines like “Sudha” and “Mayura”
National Head for recruitment vertical DH Avenues the leading weekly recruitment
supplement in Karnataka and job portal www.careeravenues.in. Responsible for retail
category and key upcountry markets like Mangalore, Chikkamaglur and coorg.
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The job involves managing a challenging portfolio, which calls for strategic planning of
business ensuring desired revenue targets are being met Q-on-Q and managing more
than 20 highly energetic result oriented dynamic sales professionals.
Job Role: -
• Responsible for strategic planning and execution, which involves business
development and retaining of market share in the Retail & recruitment category
of business through Deccan Herald & Prajavani main issue and its leading
supplements like Metrolife, PV Metro & recruitment supplement DH Avenues.
• Managing of key advertiser accounts & agencies
• Involved managing, motivating & providing strategic direction to the team of
professionals in achieving the overall objectives of the SBU.
• The offering included, creating platforms to clients through print face-to-face
events & online properties.
• Heading Mangalore region, I am responsible for the entire gamut of sales &
marketing function.
• Handling a team of 2 people in Mangalore, formulating a strategic business plan
and execution.
Key achievements:
As Strategic Business Unit (SBU) head of Retail category enjoy an excellent relationship
among leading retail advertisers, under my able leadership the Bangalore market
witnessed a tremendous increase in its market share to 120% over its previous year.
As SBU head responsible for creating and developing DH Avenues appointment category
with a tremendous growth of 225% in the first year & successfully achieved beyond
100% last year.
Managing a team 20 sales professionals, day-to-day monitoring of their sales
performance, providing them with key sales inputs in ensuring smooth closure of deals,
motivating and enhancement of their skill sets.
With the increase in competition, limited reach of DH in Bangalore, still maintained
market share by effectively leveraging media through alliances.
Added more zing to the advertiser buck through Innovative promotion of DH Avenues
by offering an integrated platform. For example if an advertiser takes a full-page in DH
avenues we would offer the advertiser teaser ads in DH avenues, placing of Radio spots,
tie up with Spice telecom on ‘sms’ing of Call Centre jobs targeting the fresh jobseekers,
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through Spice Uth subscribers. The esteemed advertiser will see a lot more-value for the
investments made in DH avenues than competition.
Forged alliances successfully with leading job portals like monsterindia.com and
naukri.com.
As a media professional always believed in providing 3600
experience to clients, the
challenge was to create an activity which would enhance the brand salience of DH
avenues among the HR professionals, a platform which they aspire to be part of and get
recoginsed by a credible media house which maintains highest standards of editorial
integrity like Deccan Herald, the result was the evolution of country’s first “DH Avenues
HR Excellence Awards” a novel step taken by a publication in the country.
The forum which was started in 2006 is considered as an excellent platform and
regarded with very high respect by HR Professionals. The seminar has always seen
thought leaders from the HR fraternity being part of this event in one form or the other.
While the above platform was to recognize and reward the professional in HR, a
platform to the job aspirants needed to be evolved, hence DH Avenues Career Fair’
2004 Bangalore’s largest job fair executed at Palace grounds, which witnessed more
than 20, 000 job aspirants where more than 25 leading MNC’s took part in the fair.
A similar success story was etched in tier II markets like Mangalore, Mysore & Hubli
which benefited thousands of job aspirants in these markets and its potential was
unleashed by leading companies by participating in the fair.
Joined the organisation in March 2003 as Sr. Manager Advertisement, consistent
performance and exceeding expectation has always been a hallmark of my career, the
result of this is the promotion as Assistant General Manager in April 2006 and Dy.
General Manager in April 2008.
Business Standard Ltd.
Position – Assistant Regional Manager, Advertisement August2001 - March2003
Business Standard Ltd. – Business Standard is India's fastest growing business
newspaper, having second largest circulation among the business dailies, published
from Kolkata, New Delhi, Mumbai, Chennai, Bangalore, Hyderabad and Ahmedabad.
Business Standard has an exclusive content tie-up with The Financial Times, London.
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Key Result Areas: -
 To service advertising agencies and clients in Bangalore region.
 To achieve sales targets of the region for BS Motoring, Routes The Gateway,
Indian Management.
 Market Information System.
Key achievements:
 Bagged the coveted TVS 2 wheeler Guide photo feature for BS Motoring in
December 2001 as a sequel bagged the reprint order of the same worth 5Lacs.
Jasubhai Media Pvt. Ltd.
Position: Regional Manager – South. April’ 2001-Aug’2001
About the Group:
Jasubhai Media is a subsidiary of J.S. Group with an annual sales turnover of
200crores with about 30 offices across the country. A leading publishing house in
India having collaboration with Vogel Verlag, Germany & publishers of magazines
like Digit (Formerly known as Chip), Indian Auto, Indian Architect & Builder, The
Industry 2.0 Magazine, Chemical Engineering World & Product Finder & Bio-Med.
Key Result Areas:
As a Regional Manager, I am responsible for the entire gamut of sales &
marketing function of MM & Indian Auto for South, which includes
Bangalore, Chennai & Hyderabad region comprising of:
• Handling a team, this includes Chennai & Hyderabad.
• Formulating a strategic business plan and execution.
• Meeting sales targets.
• Servicing the Corporate Clients & all the major advertising agencies.
Branch Manager (Bangalore) April 2000 to March 2001
As Branch manager, I was responsible for the entire gamut of sales & marketing
function of MM (Currently known as Industry2.0) & Indian Auto with the similar
functions as mentioned above only for Bangalore region & was successful in achieving
the targets for all the magazines.
Assistant Manager (Bangalore) Oct 1998 to April 2000
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Joined Jasubhai Group as Assistant Manger handling magazine like Indian Auto for
Bangalore region & was successful in establishing the brand in the market which helped
in achieving the annual targets.
M&N Publications Ltd. publishers of Getit Yellow Pages
A part of the Tej Bandhu Group having extensive media interests in publishing
official telephone directory & Yellow pages for metros and prominent cities of India, in
association with Bell Canada.
Position: District Sales Manager Sep98 – Oct’98
Key Result Areas:
• Managed five sales executives & achieved sales targets till date.
• As an effective manager, excel in man management, set high achievable goal,
motivate and inspire others to do the same.
Sales Executive May94 –Sep98
Joined as Trainee & then was promoted within 6months as executive & have worked in
all geographical parts of Bangalore & have gained good hardcore sales experience on
field of the local market .
Strengths:
• Strong business acumen, Self-starter and a learner on the fast lane, highly target
driven, possess very good communication, inter-personal skills and excellent
leadership capabilities.
Achievements:
• Exceeded targets consistently all the years by 120%, consecutive recipient of
organizations highly regarded “Best Sales Person Of the Year” for two years.
• Received the "Top Sales Executive" twice for the year 1996 & 1997.
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• Visited Singapore on a Holiday trip for having qualified in the "Travel Incentive
Program" for one of the outstanding performance of the year. Also, received
cash award of Rupees One Lakh for exceeding the targets.
Training Program Attended:
• Initial & advanced sales training in 1994, Consultative selling & coaching skills in
1995, Stress management in 1996 organized by Bell Canada Enterprises.
• Management Through Yoga & creativity in 1997 facilitated by " Art of Living"
Personal Details:
Date of birth: 30th
July 1972.
Marital status: Married
Educational Qualification: Bachelor of Economics/Math's/statistics from
Bangalore University in the year 1994.
References will be furnished on request.
Place: Bangalore
Badri Narayan.N.G.
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