Bad Rhino Case Study for Successful Jeweler Social Media Marketing See more here: http://youtu.be/RDTdC1Pti_8 Visit Bad Rhino at: http://www.badrhinoinc.com/ For more Social Media Tips: http://www.badrhinorumblings.com

1. HOW TO GROW A TARGETED AUDIENCE AND SELL
THROUGH SOCIAL MEDIA MARKETING
A CASE STUDY FOR JEWELERS
www.BadRhinoInc.com
www.BadRhinoRumblings.com

2. BAD RHINO’S WINNING SOCIAL
MEDIA PROCESS

4. CONTENT STRATEGY
• Bad Rhino develops a unique content strategy for your brand
on Facebook, Twitter, and other channels.
• Content includes a designed mix of Engaging (grows an
audience) & Promotional Content (sells).
• Engaging Content helps to build a targeted community on
your social channels.
• Promotional Content drives website clicks, sales, and
product research.

5. SUCCESSFUL
CONTENT EXAMPLES
• Post designed to promote
and engage.
• Bad Rhino responds to all
customers, pushing the sale.
• Each comment is seen by the
Friends of the potential customer on
Facebook and other social channels.

6. • Post brought in 125 “likes”
and 2 Shares.
• Good picture plus engaging
question.

7. • This example shows the sale process.
• Follow along with Kitty’s comments and see
Bad Rhino’s replies to her to facilitate the sale.

8. TARGETED COMMUNITY RECRUITING STRATEGY
Targeted Twitter Following
• Bad Rhino has access to tools that can target tweets by Twitter Bio,
Keywords Tweeted, Recently Tweeted, Follower lists, and More
• Bad Rhino manages the following and unfollowing process to increase
visibility quickly
• Example Keyword,
“need new jewelry”
• Pulls up any tweet with that
phrase.
• Can search by location.

9. LOCATING A CUSTOMER ON TWITTER
• Bad Rhino searched for potential
customers tweeting keywords. This
example is a town nearby.
• In this example, we found someone
who had never visited, but knew of the
store.
• This all led to a conversation, lead,
and sale of a watch.

10. INTERACTIVE SALES

11. ANALYTICS & STRATEGY
EVOLUTION
• Bad Rhino provides analytics to show the following:
• Clicks to website from Social Media
• Increases in Facebook “likes”, Twitter Followers, and
other social channels etc
• Social Community Demographics
• Successes – with screen shots proving
• Failures – with screen shots
• Metrics behind any promotion, advertisement, etc
• The analytics report guides Bad Rhino to make decisions
on any changes that need to be made to the the overall
social media strategy

12. COMMUNITY MANAGEMENT, CUSTOMER
SERVICE, AND REPUTATION MANAGEMENT
• 24/7 hour social channel monitoring
• Response to all community questions & comments
with individual tagging (Facebook & Twitter)
• FAQ Development
• 56% of businesses fail to locate and respond to
important questions.
• If a social post garners 100 comments, Bad Rhino
responds to all 100 comments individually,
continuing the conversation and pushing the social
sale.
• Bad Rhino searches social channels for potential
community members & customers

13. WHAT DOES YOUR CUSTOMIZED PLAN
WITH BAD RHINO INCLUDE?
• Content Creation: Bad Rhino creates and publishes your social content, taking
it off your plate.
• Facebook: 30+ Posts/month
• Twitter: 90+ Tweets/month
• Instagram/Pnterest: Light posting strategy
• Customer Recruitment/Community Growth Strategies: Bad Rhino goes out
and locates your target audience.
• Facebook Advertising Budget
• Twitter Keyword Outreach
• 24/7 Community Management and Customer Service: Bad Rhino responds to
positive and negative messages on behalf of your business.
• 60% of businesses fail to locate and respond to messages from their
customers. We ensure that all are found and escalated to our clients.
• Social Media Analytics Reports: Bad Rhino provides successes and failures,
as well as suggested improvements to the plan.
• Prepared Monthly for our clients

14. QUESTIONS?
Rich@BadRhinoInc.com
Marty@BadRhinoInc.com
http://badrhinoinc.com
http://badrhinorumblings.com