1.  Top 3 Marketing Predictions for 2015
Jay Baer
President of Convince & Convert and the New York Times
best-selling author of “Youtility”

2. “ Businesses will embrace
cooperative content
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3. Businesses will embrace cooperative
content
 Cooperative content means using a
large number of employees, customers,
and business partners to create content
across a large variety of topics.
 Businesses know they have to create
more and more content, but having only
your marketing department do that is
both expensive and inefficient.
 Increasingly, we’ll see businesses turn
to another source of content – their
employees and their customers.
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4. “ All businesses will
embrace a video content
strategy
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5. All businesses will embrace a video content
strategy
 People don’t read the way they
used to – they look at videos, at
photos, and have their content
spoon-fed to them.
 Multimedia is universally on the
rise in content creation and social
media.
 Content that is not the written
word is on the rise – all
businesses are going to have to
embrace video.
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6. “ Companies will embrace the
concept of making the story
bigger
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7. Companies will embrace the concept of
making the story bigger
 Companies have to create content
that transcends the transaction –
content only about your products
and services is called a brochure.
 Increasingly companies will
embrace the notion of making the
story bigger – providing valuable,
useful content to consumers that
isn’t just about their products and
services.
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