The document provides guidance on running a social media campaign, outlining key steps such as setting objectives, defining strategy, crafting content, and measuring results. It recommends establishing SMART goals focused on a specific audience and timeline. Content should be innovative, differentiate the brand, and use empathy to tell stories. The campaign should utilize multiple social platforms, incentivize engagement, and promote across channels. Metrics like reach, engagement, and conversions should be tracked to evaluate performance.
2. BacaanSebentar adalah platform social, fokus
menyediakan konten internet, workshop dan
kelas di bidang digital marketing. Juga
memberikan konten seputar tekno, film dan
buku.
Tujuan BacaanSebentar adalah mengajak anak
muda di Indonesia untuk menggunakan internet
dengan baik, juga dengan memberikan konten
bebas HOAX dan bad news di internet.
20. âFor Instagram we will share photos
that communicate our company
culture. We will do this by posting
three photos a week. The target for
each is at least 30 likes and five
comments.â
GOOD EXAMPLE OF S.M.A.R.T
GOAL
21. EXAMPLE OF S.M.A.R.T SOCIAL MEDIA
CAMPAIGN OBJECTIVE IN INDONESIA
AWARENESS
LEAD
GENERATION
SALESENGAGEMENT SOCIAL CARE
25. a good social media campaign is always
about an effort to improve your own
digital assets by learning on what you
already done and answering audience
need.
31. WHY INNOVATION IS IMPORTANT?
differentiation novelty leadership
be different from competitors
if you want to be stand out.
the idea is always the same
since nothing new under the
sun, but the perspective?
when youâre trying something
new, youâre also presenting
your followers with something
novelâsomething theyâve
never seen before. This
interests most people, and
makes you more memorable at
the same time
yes, you create something
different, something new, and
failed miserably. but guess
what? youâll be seen as leader
in the category as your
willingness to try.
32. BE DIFFERENT
donât do what otherâs do break some rule simplify
thereâs a time when selfie
contest is a thing then all of
digital activity do that. so,
whatâs the different on it? the
prize? nah.
âyou should post using copy +
imageâ
âdonât do activity on Twitter!â
letâs break some rule and be
different, since other donât.
the idea of digital is simple.
the simple, the better. if youâre
feeling that your campaign
required some complicated
journey or mechanism, letâs
simplify it.
38. Utilizing the right platform or combination of
platforms ("cross-platform" or "cross-
channel") for the target
audience/demographic
39. EACH SOCIAL MEDIA PLATFORM HAS IT
OWN SPECIALITY
known as main
platform (for now) for
social media since on
Facebook we can get
almost everything,
from reach,
engagement, and else.
It has a big audience,
big data and great ads
system.
instagram is the main
solution for creating
digital display of
product or visual
engaging content. it
provide benefits like
geo-tag, hashtag, and
good organic
engagement.
the real time based
social media, where
what you can expect
on this platform is its
buzz, broader reach
and also effective for
delivering click to
website. donât forget
the power of twitter
hashtag!
45. Create and curate engaging content on social
media to audiences in real-time during the
campaign
46. advice amaze engage give inspire
tips
how-to
obstacle
infographic
did you know
fun facts
this or that
weekly contest
tag & hashtag
game
offers
deals
contests
DIY pictures
UGC
stories
STRUCTURE OF GOOD CONTENT
47. HANDLING SOCIAL MEDIA CRISIS
when the crisis happens
admin/brand take care of the crisis
maintain the sentiment and the
issues using influencer
take it as learning and manage the
community
58. Before
- Choose your goals
- Establish a timeline
- Have a clear promotion strategy
- Know your target audience
- Choose a campaign hashtag
- Set up monitoring streams
- Establish your campaigns platform
SOCIAL MEDIA CAMPAIGN CHECKLIST
59. During
- Monitor streams for any issues, resolve
them
- Track mentions to judge campaign
popularity
- Use analytics to track your KPIs
- Adjust the campaign strategy if necessary
- Ensure all your tracking is functional
- Engage participants
- Engage the media
SOCIAL MEDIA CAMPAIGN CHECKLIST
60. After
- Push leads into your CRM system
- Gather all your KPI metrics
- Conduct a campaign retrospective
- Present your retrospective to your
team/superiors
SOCIAL MEDIA CAMPAIGN CHECKLIST
