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Product Life Cycle
What do these groups of products have in common? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Answer: ,[object Object]
What is the PLC? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The 5 th  Stage ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Now in more detail…  ,[object Object]
Problems with the PLC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pulling it Together: The Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monopoly Monopolistic Competition Oligopoly Pure Competition
Nontraditional PLCs ,[object Object],[object Object],[object Object],[object Object]
Fads ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Trends ,[object Object],[object Object],[object Object],[object Object]
Niche ,[object Object],[object Object],[object Object]
Seasonal ,[object Object],[object Object],[object Object]
Recent Trends and Fads? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Activity In small groups, you will receive a piece of chart paper with one of the following trends on it.  You will have 2 minutes to brainstorm as many past and current trends within your category, then the papers will rotate and you’ll get the next one.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Product life cycle @ ppt doms