2. IntroductionandOutline
✖ History of Online Retail
✖ Who are the customers?
✖ Types of Online Shopping
✖ Fall of the Brick and Mortar
✖ Brooklyn Projects Example
✖ Shopify
✖ Holt Renfrew Example
✖ Question Period
6. Webroomersvs.Showroomers
Webrooming
✖ Research online before
going in store to buy
✖ These customers prefer
comparing products
online
✖ Looking to avoid
shipping costs
✖ Want to physically
touch the product
Showrooming
✖ Look for the product in
store before returning
home and buying
online
✖ Many will shop in one
store and purchase
from another
✖ Like speaking to in-
store associates about
the product
10. TheShoppingMall
✖ Nearly 200 malls across the united
States are suffering 35% vacancy rates
✖ No longer need to go to the mall for
specialized goods
✖ Mall shopping is being seen more as
an excursion than a necessity
12. HistoryofBP
✖ Brooklyn Projects is a world
renowned skate shop located in the
heart of Los Angeles.
✖ Founded December 2002.
✖ Dominique DeLuca, former pro
BMXer,Skateboarder,MTV VJ.
✖ Japan location Opened 2005.
14. BPLA
✖ Backyard Mini Ramp
✖ Online Shop
✖ Brand New Website
✖ Star Studded Clientele
✖ Street Shop
✖ Art Gallery
✖ Pro Skate Team
✖ Major Collaborations
15. BrooklynProjectsCanada
✖ 2013 2 Montreal locations.
✖ No Online Presence
✖ Mall locations
✖ No Special Appearances
✖ No Marketing
✖ No Events
✖ No Skate team
✖ Limited Releases
✖ 2014 Toronto Queen Street Location
✖ BP Toronto Website
19. $7Billion
in current sales
across North America
150,000users
$30 - $180 per month to
set up an account
Unlimited Products and
24/7 Support
Shopify
20. BuildAbusinessprogramby:Shopify
✖ 2010 Shopify launched a competition
to create a business and sell through
their platform.
✖ Created nearly 1,400 new businesses
and 3.5 million dollars in sales
✖ Runs once a year, the winners
received $100,000
22. ✖ One of Canada’s only high-end
department stores
✖ Recently closed stores in Quebec city and
Ottawa
✖ No online shopping presence
✖ Facing changes because of new American
presence in the Canadian market.
HoltRenfrew