Day ONE BTO2017 | TEN Mercoledì 29 novembre FOCUS Hall INCREDIBLE INDIA Keynote Speaker Subhash Goyal Stic Travel Group Talkbacker Ivano Fucci ODU Movies Moderator Emma Taveri BTO2017 | TEN www.buytourismonline.com

1. Tourism & Innovation
Special focus: India
Presented by - Subhash Goyal:
•Chairman: STIC Travel Group
•Author: Poverty Eradication & Economic Development through tourism
•Advisor: Ministry of Tourism - National Tourism Board, Govt. of India
•Hon. Secretary - Federation of Associations in Indian Tourism & Hospitality
(FAITH)

2. Greetings from 1.2 billion people
Technology
Telecommunications
Travel & Tourism
incredibleindia

3. • 1.3 billion - travelled
internationally
• Creating 208 million jobs
• Next 10 years - will grow
to 350 million jobs
• Tourism = 100 million
new jobs in next 10
years
• Tourism will play a
crucial role in growth &
development
Tourism
air.india

4. India:
Greatest show on planet Earth!
boltidictionary dvzvb

5. Himalayas
incredibleindia

6. Colourful Desert
The most colourful
&
only living desert
in the world
in the state
of
Rajasthan
rajasthan_tourism

7. Incredible India
• 7,000 km of coastline & un-
discovered beaches
• 4,000 km of Mangrove
forests - West Bengal
• 175 rivers, which run for
1,900 kms.
Floating solar panels
kerala_godsowncountry

8. Incredible India
fdiengdohmeghalayatourism

9. gujarattourism
Incredible India
“India is amongst the top 5 favourite
destinations in the world”
Lonely Planet survey of 134 countries
“India is amongst the top 6
destinations in the world”
Conde Nast Traveller, Reader Survey
“India is now one of the world’s
fastest growing travel markets”
Forbes Magazine

10. Incredible India
gujarattourism
Birthplace of four great
religions
Hinduism
Sikhism
Jainism
Buddhism
punjab_tourism

11. richagoyalsikri
Indian Aviation
18 years ago - 5 million
Last year - 50 million
Outbound travel - 30 million
Air Travel
India set to be the third largest aviation
market in the world by 2027.
Domestic passenger traffic has grown at
a rate of 18.9%, rising from 61 million
three years ago to 103 million
passengers, in 2017.

12. Mobile India
80% of domestic tickets are
booked on mobile apps.
50% of hotels are booked online
Post de-monetization
Govt. of India
has launched “Digital India”
campaign

13. How will you survive?
NARROW YOUR FOCUS

14. Focus on only one
destination every season
Destination
9
Focus on only Jain &
Gujarati communities
Community
1
Schools consider travel
education
Student & Youth
8
Facilitate affordable medical
treatments
Medical Tourism
7
Destination weddings -
Thailand, Rajasthan,
M.East
Weddings
3
New style of tourism - food
tours - best butter chicken!
Food
2
Ayurveda, Yoga, detox,
natural living
Wellness
5
- Pilgrimage
- Journey to your roots
- Seeking peace
Spiritual
6
Curated tours to visit
gemstone mines &
lapidaries
Gemmology
4
Build your Brand

15. Build your Brand
- Geography
- Area of specialisation
- Hierarchy
WhatsApp
- Use social media to tell your story
- Use # as yellow pages and reach pertinent
groups of clients
Instagram, Facebook
Create Communities
Power of Storytelling

16. Thank You
SG@sticgroup.com