Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
The End of the Era of Common
Sense
Stefano Maruzzi
@smaruzzi
smaruzzi.com

Stefano Maruzzi
Vice President EMEA
Rewinding the tape
Turning Point

June 29 2007, at 6:00 pm

2,349 days

CPU for the masses thanks to
mobile devices

May 5 2020, at 6:00 pm

...
Behind the scenes
Three main driving forces
Power of computing

Power of
connectivity

Ten years
ago, the 8th
fastest computer
on Earth

3x ...
Voraciousness of innovation
• Technology is destroying jobs
• e-commerce leverages innovations to displace
High Street ret...
Check this out

7
The New Truth

8
The New Truth

9
The New Truth

10
Planet of data
• Connected cars: 152M in 2020
• Conservatively more than 480TB of data collected
from connected cars in 20...
Lessons learned
• Education is key
‣ Coding the next frontier with 18 billion Internet of
Things (IoT) devices on the plan...
The whole picture
• Delegation to technology is an irreversible trend
‣ From washing machine to auto-pilot in cars

• Bran...
Food for thoughts
•
•

•
•
•
•

Disruptions in all sectors
‣

Traditional Media Companies are toasted. They kinda know it,...
What to expect
Spectacular changes ahead
• Consumers
‣ Empowered, Connected, and Technologically Savvy
‣ Always-on, open minded
‣ Eager t...
Spectacular changes ahead
• Entrepreneurship
‣ Rivers of ideas
‣ Difficult ‘What Do I Have to Lose’ Economic Environment
f...
The sky is the limit
www.lafinedelleradelbuonsenso.com

Many Thanks
Nächste SlideShare
Wird geladen in …5
×

STEFANO MARUZZI - The End of the Era of Common Sense - BTO Buy Tourism Online 2013

444 Aufrufe

Veröffentlicht am

BTO - Buy Tourism Online
Day ONE 3 dicembre 2013
E-commerce & Travel
http://www.buytourismonline.com/eventi/e-commerce/

Partendo dall’European Digital Behaviour Study, un’indagine condotta da ContactLab su 5 paesi europei, un focus sui comportamenti digitali degli utenti in tema di tempi e modalità di connessione online, ricerca informazioni e acquisti online.

Speakers:
Andrea Franchini
Head of Research ContactLab
European Digital Behaviour Study

Stefano Maruzzi
VP Europe, Middle East and Africa di GoDaddy
L’evoluzione delle tecnologie, internet, le implicazioni lato business e l’impatto sui consumatori.

Tommaso Vincenzetti
Direttore Marketing Amadeus Italia
Lo sviluppo dei processi di transizione dall’attuale modello offline al modello ibrido online/offline per la filiera distributiva, focus: agenzie di viaggio

Facilitatore tra pubblico e speakers:
Robert Piattelli
Co-founder BTO Educational

Veröffentlicht in: Bildung, Technologie, Business
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

STEFANO MARUZZI - The End of the Era of Common Sense - BTO Buy Tourism Online 2013

  1. 1. The End of the Era of Common Sense Stefano Maruzzi @smaruzzi smaruzzi.com Stefano Maruzzi Vice President EMEA
  2. 2. Rewinding the tape
  3. 3. Turning Point June 29 2007, at 6:00 pm 2,349 days CPU for the masses thanks to mobile devices May 5 2020, at 6:00 pm 2,349 days Every device, shipment, and consumer leaves a trail
  4. 4. Behind the scenes
  5. 5. Three main driving forces Power of computing Power of connectivity Ten years ago, the 8th fastest computer on Earth 3x a good ADSL connection in download 16x in upload Software as digital glue Power of data Leaving trails
  6. 6. Voraciousness of innovation • Technology is destroying jobs • e-commerce leverages innovations to displace High Street retailing • Wireless connectivity is outpacing broadband • Social Media is redefining privacy • Technology is outpacing technology • New devices, small and big, better resolution, lower costs, wider applicability, 4K TV vs HD • Technology drives more technology • IOT means technology embedded everywhere 6
  7. 7. Check this out 7
  8. 8. The New Truth 8
  9. 9. The New Truth 9
  10. 10. The New Truth 10
  11. 11. Planet of data • Connected cars: 152M in 2020 • Conservatively more than 480TB of data collected from connected cars in 2013 ‣ A network of multidirectional connections ‣ P2P and Cloud Centric • 350MB of data per second in 2020 ‣ 15MBs in 2013 • Ford OpenXC Platform 11
  12. 12. Lessons learned • Education is key ‣ Coding the next frontier with 18 billion Internet of Things (IoT) devices on the planet • Applied technology drives improvements ‣ We can learn a lot by applying common technologies to everyday practices (toothbrush) • Centrality of the app ecosystem ‣ Simplicity hiding incredible complexity • Evolution of user Interfaces ‣ Gesture and voice 12
  13. 13. The whole picture • Delegation to technology is an irreversible trend ‣ From washing machine to auto-pilot in cars • Brands are seeking intimacy with customers ‣ Not just Google or Apple. Zara, British Airways, Manchester City, … have legitimate aspirations • Expect technology adoption to inexorably increase in the years to come 13
  14. 14. Food for thoughts • • • • • • Disruptions in all sectors ‣ Traditional Media Companies are toasted. They kinda know it, but seem not to care Accommodation industry is worried about what AirBnB could become pretty soon And rental car industry ($10B a year) is attacked from outside Waze is a good example of how technology is disruption the concept of state and institutions Owning and using products has changed ‣ • Take TV for example Building products knowing they might be completely obsolete in a short period of time Technology can address inefficiencies that still characterize our society 14
  15. 15. What to expect
  16. 16. Spectacular changes ahead • Consumers ‣ Empowered, Connected, and Technologically Savvy ‣ Always-on, open minded ‣ Eager to introduce simplicity in their lives ‣ Big Spenders • Innovation ‣ Superlative Combination of Focus on Technology and Design • Media ‣ Consumption to the roof ‣ Beautiful / Relevant / Personalized / Curated Content for Consumers ‣ Gamification opens new doors 16
  17. 17. Spectacular changes ahead • Entrepreneurship ‣ Rivers of ideas ‣ Difficult ‘What Do I Have to Lose’ Economic Environment for Many ‣ Available (& Experienced) Capital ‣ New Economies of scale ‣ Plug & Play Environment For Entrepreneurs ‣ Marketplaces, Web Services, Distributed Work, Innovative Productivity Tools, Widespread knowledge, Low ‘Start Up’ Cost • Distribution ‣ Inexpensive Devices, multiple outlets, widely accepted Apps model ‣ Ability to Reach Millions of New Users instantaneously 17
  18. 18. The sky is the limit
  19. 19. www.lafinedelleradelbuonsenso.com Many Thanks

×