Day ONE BTO2017 | TEN Mercoledì 29 novembre FOCUS Hall The Big Guy in the Room Getting ready from ASIA https://www.buytourismonline.com Keynote Speaker Andrea Ghizzoni WECHAT Italia Luigi Deng CTRIP Keynote Speaker + Moderator Giancarlo Dall’Ara Chinese Friendly Italy

1. W IN CHIN A
W ITH CTRIP

2. Overview
•Founded in 1999
•NASDAQ IPO in December 2003
•Over 30.000 employees throughout China
•Headquartered in Shanghai
•Branch offices in 12 countries outside China
•More than 250 million registered members
•World’s Second largest Market Value OTA company
90 million
middle & high-
end users
100 million US
dollars
Peak daily turnover on APP end

3. Market Share

4. Expansion
 Ctrip merged Qunar in 2015, the leading Chinese online travel Meta Search platform
providing instant search of flight tickets, hotels, vacation tours and relevant travel
information services and solutions.
 Ctrip merged eLong in 2015, becoming the biggest shareholder of the second Online
Travel Company in China providing accommodation, transportation and vacation services.
 Ctrip acquired Travelfusion in 2015 focusing on giving more Technology Support to the
whole group and enriching international travel services to its Chinese customers.
 Ctrip invested in Makemytrip in 2016, India's largest Online Travel Company.
 Ctrip acquired Skyscanner in 2016, which is one of the largest travel Meta Search
platforms in the world.
 Ctrip acquired Trip.com (formerly Gogobot) in 2017, a travel Recommendation Service
provider based in the US, to marry in-destination reviews content in Trip.com’s arsenal to
Skyscanner’s platform.

5. Innovative ProductsCorporate TravelPackaged TourTransportationAccommodation
1. Travel BBS
2. Visa & Assurance
3. Customer care
1. Travel
management
services
2. MICE
1. Group travel
2. FIT packages
3. Sight-seeing
tickets
4. Weekend journeys
5. Cruise
6. Luxury travel
1. Flight
2. Train
3. Bus
4. Car Rental
1. Domestic &
International
Hotels
Hotel Coverage:
234 countries
1,2 million hotels Flight Coverage:
6 continents
5.000cities Tour Coverage:
100 countries
2.000 cities
8.000
destinations
30.000 products
Online Business
4. Global shopping
5. Currency Exchange
6. Restaurant
recommendation
5. Taxi

6. Offline Strategy

7. Hotel Business
CTRIP
Individual
Hotel & Local
Hotel Chain
Global Hotel
Chain
OTA
Wholesaler
Tour
Operator
Sourcing Distributing
CTRIP
B2C
BAR rate
Opaque rate
Package rate
B2B
Sub Company
Meta Search
Offline Travel
agency
Corporate &
MICE

8. Europe 2016

9. Based on the Data from National Tourism Administration, 2016
Chinese outbound tourist number reached 122 million, with a
growth rate of 4.3%.
CHINSES OUTBOUND TOURISM INDUSTRY STILL HAS GREAT GROWTH POTENTIAL
<5%
Outbound Tourism Report of the first half of 2016 indicates that
only 65 million Chinese own their passport, takes only less than
5% of the whole population.
Potentiality
Numbers of Chinese Outbound Tourists Proportion of Chinese People with Passports

10. Spring
• Qing Ming (3 days in April)
• Labor Day (3 days in May)
.
Summer
• Dragon Boat Festival (3 days in June)
• Summer Holidays (July & August)
Autumn
• Mid-Autumn Festival (3 days
in September)
• Golden Week (First week of
October)
Winter
• New Year’sEve
• Chinese NewYear (7 days in January or
February)
Seasonality

11. Age:
25-30 28%
31-35 28.3%
Education:
Undergraduate 65%
Master or above 13.8%
Monthly Income:
1.000 EUR – 1.300 EUR 20.9%
1.300 EUR or above 21.7%
Profession:
Management 31%
Office Employee 22.7%
Data Source: iResearch
Sex:
Male 43%
Female 57%
Clientele

12. Sightseeing
Dining
Shopping
Shopping, sightseeing, dining are the most popular activities of Chinese
outbound tourists.
Behavior
32%
10%
23%
19%
10%
6%
Shopping
Sightseeing
Transportation
Hotel
Dining
Others
Data Source: iResearch

13. 62.9% of tourists have shared their experiences on social network and travel
websites. Use Chinese social media and leading websites to create social buzz.
Behavior
Travel Websites WeChat WeiboWeibo Vlog & Livestream

14. Chinese Preferred Hotel
Mandarin Speaking Staff
Free Wi-Fi
Electric Kettle & Tea
Chinese Breakfast
Union Pay/Wechat Pay/Alipay

15. WE WANT YOU