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W IN CHIN A
W ITH CTRIP
Overview
•Founded in 1999
•NASDAQ IPO in December 2003
•Over 30.000 employees throughout China
•Headquartered in Shanghai
...
Market Share
Expansion
 Ctrip merged Qunar in 2015, the leading Chinese online travel Meta Search platform
providing instant search of...
Innovative ProductsCorporate TravelPackaged TourTransportationAccommodation
1. Travel BBS
2. Visa & Assurance
3. Customer ...
Offline Strategy
Hotel Business
CTRIP
Individual
Hotel & Local
Hotel Chain
Global Hotel
Chain
OTA
Wholesaler
Tour
Operator
Sourcing Distrib...
Europe 2016
Based on the Data from National Tourism Administration, 2016
Chinese outbound tourist number reached 122 million, with a
g...
Spring
• Qing Ming (3 days in April)
• Labor Day (3 days in May)
.
Summer
• Dragon Boat Festival (3 days in June)
• Summer...
Age:
25-30 28%
31-35 28.3%
Education:
Undergraduate 65%
Master or above 13.8%
Monthly Income:
1.000 EUR – 1.300 EUR 20.9%
...
Sightseeing
Dining
Shopping
Shopping, sightseeing, dining are the most popular activities of Chinese
outbound tourists.
Be...
62.9% of tourists have shared their experiences on social network and travel
websites. Use Chinese social media and leadin...
Chinese Preferred Hotel
Mandarin Speaking Staff
Free Wi-Fi
Electric Kettle & Tea
Chinese Breakfast
Union Pay/Wechat Pay/Al...
WE WANT YOU
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BTO2017 | TEN - Win CHINA with CTRIP - Luigi Deng

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Veröffentlicht am

Day ONE BTO2017 | TEN
Mercoledì 29 novembre
FOCUS Hall

The Big Guy in the Room
Getting ready from ASIA

https://www.buytourismonline.com

Keynote Speaker
Andrea Ghizzoni WECHAT Italia
Luigi Deng CTRIP

Keynote Speaker + Moderator
Giancarlo Dall’Ara Chinese Friendly Italy

Veröffentlicht in: Reisen
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BTO2017 | TEN - Win CHINA with CTRIP - Luigi Deng

  1. 1. W IN CHIN A W ITH CTRIP
  2. 2. Overview •Founded in 1999 •NASDAQ IPO in December 2003 •Over 30.000 employees throughout China •Headquartered in Shanghai •Branch offices in 12 countries outside China •More than 250 million registered members •World’s Second largest Market Value OTA company 90 million middle & high- end users 100 million US dollars Peak daily turnover on APP end
  3. 3. Market Share
  4. 4. Expansion  Ctrip merged Qunar in 2015, the leading Chinese online travel Meta Search platform providing instant search of flight tickets, hotels, vacation tours and relevant travel information services and solutions.  Ctrip merged eLong in 2015, becoming the biggest shareholder of the second Online Travel Company in China providing accommodation, transportation and vacation services.  Ctrip acquired Travelfusion in 2015 focusing on giving more Technology Support to the whole group and enriching international travel services to its Chinese customers.  Ctrip invested in Makemytrip in 2016, India's largest Online Travel Company.  Ctrip acquired Skyscanner in 2016, which is one of the largest travel Meta Search platforms in the world.  Ctrip acquired Trip.com (formerly Gogobot) in 2017, a travel Recommendation Service provider based in the US, to marry in-destination reviews content in Trip.com’s arsenal to Skyscanner’s platform.
  5. 5. Innovative ProductsCorporate TravelPackaged TourTransportationAccommodation 1. Travel BBS 2. Visa & Assurance 3. Customer care 1. Travel management services 2. MICE 1. Group travel 2. FIT packages 3. Sight-seeing tickets 4. Weekend journeys 5. Cruise 6. Luxury travel 1. Flight 2. Train 3. Bus 4. Car Rental 1. Domestic & International Hotels Hotel Coverage: 234 countries 1,2 million hotels Flight Coverage: 6 continents 5.000cities Tour Coverage: 100 countries 2.000 cities 8.000 destinations 30.000 products Online Business 4. Global shopping 5. Currency Exchange 6. Restaurant recommendation 5. Taxi
  6. 6. Offline Strategy
  7. 7. Hotel Business CTRIP Individual Hotel & Local Hotel Chain Global Hotel Chain OTA Wholesaler Tour Operator Sourcing Distributing CTRIP B2C BAR rate Opaque rate Package rate B2B Sub Company Meta Search Offline Travel agency Corporate & MICE
  8. 8. Europe 2016
  9. 9. Based on the Data from National Tourism Administration, 2016 Chinese outbound tourist number reached 122 million, with a growth rate of 4.3%. CHINSES OUTBOUND TOURISM INDUSTRY STILL HAS GREAT GROWTH POTENTIAL <5% Outbound Tourism Report of the first half of 2016 indicates that only 65 million Chinese own their passport, takes only less than 5% of the whole population. Potentiality Numbers of Chinese Outbound Tourists Proportion of Chinese People with Passports
  10. 10. Spring • Qing Ming (3 days in April) • Labor Day (3 days in May) . Summer • Dragon Boat Festival (3 days in June) • Summer Holidays (July & August) Autumn • Mid-Autumn Festival (3 days in September) • Golden Week (First week of October) Winter • New Year’sEve • Chinese NewYear (7 days in January or February) Seasonality
  11. 11. Age: 25-30 28% 31-35 28.3% Education: Undergraduate 65% Master or above 13.8% Monthly Income: 1.000 EUR – 1.300 EUR 20.9% 1.300 EUR or above 21.7% Profession: Management 31% Office Employee 22.7% Data Source: iResearch Sex: Male 43% Female 57% Clientele
  12. 12. Sightseeing Dining Shopping Shopping, sightseeing, dining are the most popular activities of Chinese outbound tourists. Behavior 32% 10% 23% 19% 10% 6% Shopping Sightseeing Transportation Hotel Dining Others Data Source: iResearch
  13. 13. 62.9% of tourists have shared their experiences on social network and travel websites. Use Chinese social media and leading websites to create social buzz. Behavior Travel Websites WeChat WeiboWeibo Vlog & Livestream
  14. 14. Chinese Preferred Hotel Mandarin Speaking Staff Free Wi-Fi Electric Kettle & Tea Chinese Breakfast Union Pay/Wechat Pay/Alipay
  15. 15. WE WANT YOU

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