Weitere ähnliche Inhalte Ähnlich wie BTO2017 | TEN - Phocuswright - Douglas Quinby (20) Mehr von BTO Educational (20) Kürzlich hochgeladen (20) BTO2017 | TEN - Phocuswright - Douglas Quinby3. © 2017 Phocuswright Inc. All Rights Reserved.
These days, just about every
traveler does something
online.
4. © 2017 Phocuswright Inc. All Rights Reserved.
0%
20%
40%
60%
80%
100%
India U.K. Germany U.S. France Australia Brazil Korea China Japan Southeast
Asia*
Percent of Travelers Who Do Anything
Trip-Related Online
Note: *Singapore, Thailand, Malaysia, Indonesia
Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR
N=753)
Sources: Phocuswright’s Google Travel Study 2017; Phocuswright’s The Southeast Asian Traveler; Phocuswright’s China
Unbounded: The Rapid Rise of China’s Outbound Millions © 2017 Phocuswright Inc. All Rights Reserved.
5. © 2017 Phocuswright Inc. All Rights Reserved.
European Total & Online Leisure Gross Bookings
Source: Phocuswright’s U.S. Online Travel Overview Sixteenth Edition
0
50
100
150
200
250
300
350
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Total Online Total Offline
€B
6. © 2017 Phocuswright Inc. All Rights Reserved.
2014-2017 CAGR for Select Digital Travel Markets
Source: Phocuswright’s The State of Digital Travel 2017
China Indonesia India U.S. U.K. Japan BrazilItaly
Bubble size
reflects relative
online market
size in US$.
35%
25%
15%
5%
-5%
8. © 2017 Phocuswright Inc. All Rights Reserved.
Mobile Share of Online Gross Bookings by
Region
Note: *Mobile bookings calculations for APAC includes China, India and Japan only.
Sources: Phocuswright’s Global Mobile Market Sizing: Focus on U.S., APAC and Europe, 2017
0%
10%
20%
30%
40%
50%
60%
70%
2015 2016 2017 2018 2019 2020
APAC* Europe U.S.
9. © 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s The State of Digital Travel 2017
And it’s mostly
China.
10. © 2017 Phocuswright Inc. All Rights Reserved.
-
20
40
60
80
100
120
140
160
180
China Total
Travel
Japan China Mobile
Bookings
Southeast Asia Northeast Asia
Top Five Travel Markets in APAC, 2018 (US$B)
Source: Phocuswright’s The State of Digital Travel 2017
11. © 2017 Phocuswright Inc. All Rights Reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
China Japan U.K. India U.S. ANZ
2018 Mobile Share of Online Travel, by Market
Source: Phocuswright’s Global Mobile Market Sizing: Focus on U.S., APAC and Europe, 2017
12. © 2017 Phocuswright Inc. All Rights Reserved.
Share of European
Mobile Gross
Bookings by OTAs
and
Supplier-Direct
Channels, 2017
Source: Phocuswright’s European Online Travel Overview Twelfth Edition, 2017
OTAs
Airline
Rail
Hotel
Tour
Operator
Car
Rental
13. © 2017 Phocuswright Inc. All Rights Reserved.
The Travel App Landscape by Segment –
Intermediaries Rule…
Note: Segment data represents cumulative downloads and the sum of average MAUs (monthly active users) for the top 10 most
downloaded apps (Android and iOS apps) for the segment for the period Apr 16-May 17.
Source: Phocuswright & Apptopia: The Travel App Landscape
CumulativeDownloads(M)
0
2
4
6
8
10
12
14
0
50
100
150
200
250
300
OTAs/Meta/Rental Sites Airlines Hotels
Cumulative Downloads Average MAUs
TotalMAUs(M)
14. © 2017 Phocuswright Inc. All Rights Reserved.
Airbnb vs. Hotels: Total App Downloads
Source: Phocuswright & Apptopia: The Travel App Landscape
0
5
10
15
20
25
30
35
40
45
50
Airbnb Hotel Brands
CumulativeDownloads(M)
Wyndham
Club Carlson
Best Western
Choice Hotels
Hyatt
SPG
IHG
Marriott
Hilton
Accor
16. © 2017 Phocuswright Inc. All Rights Reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
U.S. U.K. Australia India France Germany Brazil Japan South Korea
Airline websites/apps OTAs
Typical Websites/Apps Used for Flight Shopping
Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR
N=753)
Source: Phocuswright’s Google Travel Study 2017
17. © 2017 Phocuswright Inc. All Rights Reserved.
Super Sur-charged!
Source: Phocuswright’s The State of Digital Travel 2017
18. © 2017 Phocuswright Inc. All Rights Reserved.
Typical Websites/Apps Used for Hotel Shopping
Base: Online Travelers: (U.S. N = 857; U.K. N=795; AU N=786; IN N=777; FR N=762, DE N=760; BR N=740; JP N=811; KR
N=753)
Source: Phocuswright’s Google Travel Study 2017
0%
10%
20%
30%
40%
50%
60%
70%
80%
U.S. U.K. Australia India France Germany Brazil Japan South Korea
Hotel websites OTAs
19. © 2017 Phocuswright Inc. All Rights Reserved.
-10%
0%
10%
20%
30%
40%
2013 2014 2015 2016
OTAs – Two in Particular – Are Creaming Airlines &
HotelsAnnual Change in Global Gross Bookings
Source: Phocuswright’s The State of Digital Travel 2017
Expedia
Priceline
OTAs
Total Hotels
Total Airlines
21. © 2017 Phocuswright Inc. All Rights Reserved.© 2017 Phocuswright Inc. All Rights Reserved.
Millennials.
22. © 2017 Phocuswright Inc. All Rights Reserved.
0%
10%
20%
30%
40%
50%
60%
U.S. U.K. France Germany
OTAs Hotel Websites
© 2017 Phocuswright Inc. All Rights Reserved.
Where 18-34-Year-Olds Would Most Likely
Book a Hotel
Base: Online Travelers: (U.S. N = 857; U.K. N=795; FR N=762, DE N=760
Source: Phocuswright’s Google Travel Study 2017
24. © 2017 Phocuswright Inc. All Rights Reserved.
Channel Share of Online Hotel Gross Bookings,
2016
Source: Phocuswright’s Global Online Travel Overview Fourth Edition
0%
25%
50%
75%
100%
U.S. Europe APAC
Hotel Websites/Apps OTAs
25. © 2017 Phocuswright Inc. All Rights Reserved.
Note: *Excludes gross bookings for Egencia, Expedia’s corporate travel business. Includes Travelocity, Wotif and Orbitz in 2015.
Source: Phocuswright Inc.
2011 2016
Other
OTAs
PCLN
EXPE*
38%
66%
Global Gross
Bookings of OTAs &
Priceline/Expedia
Combined Share
26. © 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright Inc.
So how do hotel
brands fight back?
© 2017 Phocuswright Inc. All Rights Reserved.
30. © 2017 Phocuswright Inc. All Rights Reserved.
93%
U.S. Fliers Who Belong
to Airline Loyalty
Programs
Source: Phocuswright and Microsoft, Future of Travel, 2017
31. © 2017 Phocuswright Inc. All Rights Reserved.
Share of Bookings*
on U.S. Airline Sites
by Loyalty Program
Status
Note: *Based on captured airline website booking sessions for 2015-2016
Source: Phocuswright’s Parsing Shop and Book 2016: How OTAs, Airlines and Hotels Compete on the Desktop and Mobile Web
None
Entry level
Mid-tier
Elite
32. © 2017 Phocuswright Inc. All Rights Reserved.
2017
63%
Free Wi-Fi and Discounts Work Great!
U.S. Hotel Stayers Who Belong to One or More Hotel Rewards Programs
Base: U.S. travelers who stay in hotels
Source: Phocuswright U.S. Consumer Travel Report Sixth Edition; Phocuswright and Microsoft, Future of Travel, 2017
2015
47%
33. © 2017 Phocuswright Inc. All Rights Reserved.
0%
20%
40%
60%
80%
100%
Entry Mid-tier Elite Entry Mid-tier Elite
Not so loyal
Loyal
Members Likely to Cheat, 2017
Percent of program members who book outside of program
for better rate or convenience
Base: U.S. travelers who belong to a loyalty program (Air N=988, Hotel N=992)
Source: Phocuswright and Microsoft, Future of Travel, 2017
Frequent Flyer Programs Hotel Loyalty
34. © 2017 Phocuswright Inc. All Rights Reserved.
A little loyalty trivia:
What lodging brand has the
most customer loyalty?
35. © 2017 Phocuswright Inc. All Rights Reserved.
Repeat Booking Index* by Hotel or Online Travel
Brand, 1H16
Source: Phocuswright’s U.S. Accommodation: Clickstream & Conversion, 2014-2016 The Battle for Lifetime Value
0 1 2 3 4 5 6 7 8
Expedia
Priceline
Hotels.com
Booking.com
Hilton
Choice
Starwood
Marriott
Hyatt
Best Western
Airbnb
40. © 2017 Phocuswright Inc. All Rights Reserved.
Percent of Travelers Who Rent
Is Much Higher in Europe (2015)
Source: Phocuswright's U.S. Consumer Travel Report Eighth Edition; Phocuswright’s European Consumer Travel Report Sixth
Edition
0%
10%
20%
30%
40%
50%
U.S. France Germany U.K.
48. © 2017 Phocuswright Inc. All Rights Reserved.
The most important
question facing the rental industry?
51. © 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
$147B in 2017
53. © 2017 Phocuswright Inc. All Rights Reserved.© 2017 Phocuswright Inc. All Rights Reserved.Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
80% of gross
bookings are offline.
.
54. © 2017 Phocuswright Inc. All Rights Reserved.
Tour & Activity Suppliers with
Third-Party Reservation System
Base: 2011: 340 companies; 2016: 980 companies
Source: Phocuswright’s Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
11%
45%
2011 2016
55. © 2017 Phocuswright Inc. All Rights Reserved.
$90M
(two rounds)
$75M $17M
$12M $10M $6M
$6M $4M $1.8M
More than $220M Raised in this Sector this Year
Source: Phocuswright’s The State of Digital Travel 2017
60. © 2017 Phocuswright Inc. All Rights Reserved.
0%
10%
20%
30%
40%
50%
U.S. U.K. France Germany
Online Traveler Interest in Using
a Digital Assistant to Plan Travel
Base: Leisure Travelers: (U.S. N=857; U.K. N=795; FR N=762, DE N=760
Source: Phocuswright’s Google Travel Study 2017
61. © 2017 Phocuswright Inc. All Rights Reserved.
Travel Startup Funding (US$B), 2005-2Q17
Source: Phocuswright’s The State of Travel Startups 2017
0
5
10
15
20
25
30
35
2005-09 2010-12 2013-14 2015 2016-2Q17
Hinweis der Redaktion Make this slide dynamic. 44% are very or completely likely to book with a diff airline 44% are very or completely likely to book with a diff airline Personal assistants are used the most on in-home devices – 73% nearly ¾ use it at least a few times a week if not everyday. Though right now only one in 10 have a home assistant, but they use it regularly
Smartphones are widely adopted (85% have one), Nearly half use it on their smartphones, but still more room to grow here as 44% rarely or never use it. Founding on line vs explosion of funding on bar
Wave, slowdown
Reiterate qualification
Trend still holds – concentration of funding