The Country Brand Index, or CBI, is a preeminent global study of country brands. We annually measure and rank global perceptions around the world’s nations—from
their cultures, to their industries, to their economic vitality and public policy initiatives. The resulting index is a mix of trend reportage, expert findings, data-rich analysis and future-positive prediction.
1. Country Brand Index
2012-13
Country Brand Rankings Themes of 2012-13: Tomorrow’s Leading
Leaders at a Glance Country Brands:
The Future 15
4 8 40
The Region Report The Dimensions of Future Forward
a Country Brand
60 69 93