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BTO 2015 | Periscope | Visit Tuscany

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BTO 2015 | Side TWO | Giovedì 3 dicembre
#3 Focus Hall
Periscope: the closest thing to teleportation
11.10 : 12.00
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/periscope/

Periscope ci mostra il mondo in tempo reale, ma come funziona esattamente?

Come può essere usata per promuovere una destinazione?

Essendo ancora relativamente poco utilizzata, soprattutto in Italia, presenteremo alcuni case study, i nostri primi esperimenti e ci confronteremo sulle potenzialità del mezzo.

Slot a cura di ALLTHINGSTuscany, il Social Media Team della Destinazione Toscana – Un progetto di Fondazione Sistema Toscana

Introduce (brevissimamente):
Costanza Giovannini

Speaker:
Fabrizio Ulisse – Founder Vudio, autore di “Qui. Ora.”
Kinzica Sorrenti – Editor Social Media Team destinazione Toscana
Alessio Mancarella – Social Marketing Manager Italy Skyscanner

Veröffentlicht in: Soziale Medien
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BTO 2015 | Periscope | Visit Tuscany

  1. 1. @VisitTuscany
  2. 2. @VisitTuscany Cosa è TRE CARATTERISTICHE FONDAMENTALI: APP GRATUITA DISPONIBILE SU: ? iOS AppStoreAndroid Google Play Streaming in diretta Mobile Interazione
  3. 3. @VisitTuscany
  4. 4. @VisitTuscany Come è organizzato Periscope HOME LISTA MAPPA TRASMETTI ORA PERSONE ?
  5. 5. @VisitTuscany Durante le dirette è possibile: •  Guardare •  Commentare •  Apprezzare il contenuto Altre feature: •  Le dirette sono disponibili solo per 24h •  È possibile twittare screenshot •  È possibile bloccare utenti spam •  Riprese sia in verticale che orizzontale ? Come funziona la diretta ❤
  6. 6. @VisitTuscany Giocare d’anticipo Andare oltre le icone Intercettare nuovi pubblici Rafforzare l’audience internazionale Ridurre le distanze Dare tridimensionalità Veicolare gli eventi u Perché lo stiamo sperimentando Ottenere feedback
  7. 7. @VisitTuscany 1.  Making Castagnaccio Cake 2.  Pope Francis in Florence 3.  How to make Italian coffee with a moka 4.  Lucca Puccini Days Opening Ceremony 5.  How to make Ribollita Soup 6.  Sunset from Piazzale Michelangelo I nostri esperimenti
  8. 8. @VisitTuscany Making Castagnaccio Cake
  9. 9. @VisitTuscany Lucca Puccini Days Opening Ceremony
  10. 10. @VisitTuscany Sunset from Piazzale Michelangelo
  11. 11. @VisitTuscany In futuro... ü Format Settimanali ü Influencer ü Progetti con operatori turistici ü Progetti tematici ü Verticalizzazione per eventi
  12. 12. @VisitTuscany Grazie Resta in contatto con noi www.allthingstuscany.it socialmediateam@fondazionesistematoscana.it x

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