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BTO2017 | TEN - AirBnB - AirDNA

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Veröffentlicht am

Day TWO BTO2017 | TEN
Mercoledì 29 novembre
WORLD Hall

Studying alternative accommodations DNA

http://www.buytourismonline.com

Keynote Speaker
Scott Shartford AirDNA

Interviewer
Douglas Quinby PhoCusWright

Talkbacker
Marc Sampietro The Student Hotel

Veröffentlicht in: Reisen
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BTO2017 | TEN - AirBnB - AirDNA

  1. 1. Airbnb’s Growth in Italy November 2017
  2. 2. Your Presenter Scott Shatford Founder & CEO AirDNA
  3. 3. About AirDNA AirDNA tracks the activity of over 5 million short-term rentals worldwide to better understand their impact on travel, lodging, and real-estate values
  4. 4. The European Airbnb Market
  5. 5. City Active LIstings Growth % ADR Growth% Occupancy Growth % France 377,407 27% €124 8% 47% 19% Italy 318,660 22% €130 15% 41% 17% Spain 229,396 33% €139 21% 51% 10% United Kingdom 160,113 44% €142 6% 51% 13% Germany 106,602 43% €85 9% 51% 14% Croatia 104,842 52% €119 13% 53% 29% Greece 65,937 46% €146 16% 46% 19% Russia 51,591 47% €58 6% 30% 13% Ireland 20,117 36% €136 14% 63% 4% Belgium 15,525 15% €93 13% 47% 35% Top 10 European Countries (Q3 2016 - Q3 2017)
  6. 6. Market Size by Region Largest three Regions in Italy: ● Toscana: 46,956 ● Sicilia: 37,640 ● Lazio: 34,351
  7. 7. Top 10 Cities in Italy (Q3 2016 - Q3 2017) City Active Listings Growth % Room Nights Available Growth % ADR Growth% Occupancy Growth % Rome 25,319 7% 3,122,418 24% €127 12% 48% 9% Milan 12,515 7% 2,406,768 16% €98 11% 35% 23% Florence 8,890 9% 1,915,645 16% €122 15% 58% 18% Venice 6,985 20% 1,125,185 27% €168 15% 64% 25% Napoli 5,478 50% 432,544 62% €80 12% 45% 14% Palermo 4,456 21% 372,121 44% €75 15% 35% 10% Turin 3,170 18% 265,757 33% €64 5% 34% 11% Siracusa 2,734 26% 236,131 46% €110 12% 40% 15% Lucca 2,452 20% 160,807 25% €144 13% 37% 20% Bologna 2,434 22% 241,074 44% €85 15% 44% 11%
  8. 8. Airbnb Hosting: Hobby or Profession?
  9. 9. Active Listing Created DateImmature Rental Properties 44% (140,210)36% (114,717) 20% (63,732) 0-12 months 1-3 years 3+ years How long ago were currently active listings created on Airbnb?
  10. 10. Created by a Maturing Airbnb Community 56,688 (36%) 100,264 (64%) Single Listing Hosts Multi-listing Hosts Were new listings created by first time hosts or hosts with multiple properties?
  11. 11. Rental Supply by Host Type Milan Venice Rome Florence
  12. 12. Airbnb vs Hotels
  13. 13. 85% of Hotel Stayers Considered a Private Rental During Hotel Booking Source: Phocuswright 2017 Private Accommodation in Europe
  14. 14. Airbnb Booking Lead Times Continue to Shorten City Booking Lead Time (Days) % Booked within 30 days of Stay Turin 27 75% Bologna 39 65% Milan 37 64% Palermo 37 64% Napoli 38 62% Siracusa 40 62% Florence 54 50% Lucca 89 48% Rome 57 47% Venice 69 38%
  15. 15. Total Room Nights Available in Italy Hotel Data Source: Colliers International, STR Global 66M ~348M Airbnb Hotel
  16. 16. Hotels vs. Airbnb by the Numbers Airbnb Hotels % Difference (Hotel - Airbnb) City Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Florence 62.5% €116.7 €74.4 72.3% €156.4 €113.1 15.6% 34.1% 51.9% Milan 56.9% €104.2 €59.4 70.4% €141.5 €99.5 23.7% 35.8% 67.5% Rome 63.1% €120.4 €77.3 65.5% €141.2 €92.5 3.8% 17.3% 19.7% Venice 60.7% €161.1 €100.8 64.0% €313.4 €200.6 5.6% 94.6% 98.9% Hotel Data Source: Colliers International, STR Global
  17. 17. Get in touch: scott@airdna.co

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