Where are cloud services in Ireland today? Based on ‘Cloud Services Report in Ireland 2014’ this presentation will examine the current preferences for cloud infrastructure services in Ireland and the reasons underpinning these preferences. In addition this presentation will look at why and how the cloud model is set to develop over the next 18 months. It will encompass its opportunities, threats and challenges: How and why Irish organisations view private verses public cloud services, and how these solutions are evolving. Management of the cloud infrastructure (network, compute and storage) by service providers A review of the key business drivers and the ever-growing dependence on IT to drive fundamental changes in the market model Security in the Cloud Cloud Security is a multi-faceted and wide ranging subject to get to grips with. In his presentation Gareth will work through a two phase customer case experience that will examine the following security challenges and demonstrate how they have been addressed. Regulatory and legal requirements with regard to the capture/ handling of customer data and data protection Cloud vulnerabilities Identity and access management Data movement

1. Aviva Stadium, Dublin
25th November 2014
#btbizcon

2. Welcome
Anton Savage –
Managing Director of Communications
Clinic
#btbizcon

3. Agenda
0800hrs Registration & Breakfast
0830hrs Keynote Speaker, Jamie Snowden, IDC
0900hrs Gareth Price, BT
0930hrs Panel Discussion
1000hrs Close
#btbizcon

4. Jamie Snowden –
European Research Director, IDC
Cloud Services in Ireland
#btbizcon

5. Understanding Cloud Maturity
in Ireland
Jamie Snowdon
Research Director, IDC
November , 2014

6. © IDC Visit us at IDC.com and follow us on
Twitter: @IDC
6
Universal CIO Priorities
"Our strategy going forward is
simple. First, end-to-end process
simplification. Second, reinvest the
savings into growth."
(UK-based financial services group)
"Our IS organization has to do three
things: innovate, accelerate and
simplify."
(Global pharmaceutical company)
"The keys words are: simplification,
acceleration, innovation and
information security."
(Global automotive related manufacturer)

7. Address the IT Challenges in Ireland
More use of technology,
automation, innovation,
agility
Integration of systems
Upgrading systems, refresh
Improve technology for
customer interaction
Provide data for decision
making
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
7
40% 40%
20% 20%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Expansion Greater
dependence on
IT
Standardization
and
consolidation
Integration
driven by
expansion
13%
13%
7%
7%
20%
40%
0% 10% 20% 30% 40% 50%
Provide cost effective
technology
Main challenges
What are the challenges facing your organization
that provide a context for your IT plans for the next 12-18 months.
What is being done to resolve this?
Please describe the role you see IT playing in
addressing these challenges?

8. How important are the availability of upfront automation or
self-provisioning to your willingness to use IaaS services
in the next 12-18 months?
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
8
Demands on Cloud in Ireland
Automation & Self
Important
34%
Provisioning
Don't Know
13%
Not
important
53%
Flexibility of cloud seemingly not
needed by many
Quick /
immediate
27%
2-5 days
13%
1-2 weeks
27%
Vague /
time scale
not relevant
20%
Supplier
issue
13%
Urgency
How quickly would you require access to the
infrastructure following order placement?
Respondents timeframe for extra
resources was relatively long in most
cases

9. Buyers in Ireland Are Demanding of
Suppliers
• Vendors must prove
Vendor selection Criteria
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
9
References
Global
Capabilities
Existing
Relationship
Low Importance High
themselves
• Experience and proof points
count
How important are the following when
choosing an IaaS vendor?

10. © IDC Visit us at IDC.com and follow us on
Twitter: @IDC
10
Status of Cloud Ireland
Location – EU is
enough
Patriot Act Low demand for
public IaaS
Use of dual sites
for data resilience
Little appetite for
bursting

11. Inhibitors of cloud adoption in Ireland
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
11
• Security tops the list of
concerns
• Broader concerns are
uniform
Which of the following do you consider to be
important inhibitors for your organization in
considering Public Cloud services or Private
Cloud technologies?
80%
43% 43% 40%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Security
concerns
Regulatory or
compliance
issues
IT governance
issues
Response time
& User
downtime
Source: IDC IT Trends and Expenditure in Ireland,
2015 n=221

12. Two Elements to Cloud Maturity
• Where current market offerings sit on the potential of cloud – technology
and service. We are still seeing the tip of the iceberg in terms of range of
services
• Where companies are within the current range of what’s possible
• Current bleeding edge of offers touch enterprise class
• Balance of adoption in ad-hoc / experimental phase
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
12
Ad hoc
experimental
Some enterprise
class offers
Many enterprise
class offers
Broad range of
enterprise class
offers
True ubiquitous
mass adoption

13. Where We Are Within the Range of
Opportunistic
Managed
Optimized
Ad Hoc
Repeatable
Cloud is part of IT
Assembler, broker,
integrator
Leader/expert on back-end
Supporter/adviser on
front-end
Mandater/enforcer of
architecture
Attack
Expand to hybrid
cloud
Deliver business
transformation
New business
models emerge
Institutionalize
Consolidation
Strategic use of
cloud
Streamline IT
delivery and
support
Refine
Identify tactical
opportunities
Lower infrastructure
costs
Pilot private cloud
Change
Experimental
Understanding
the cloud
Limited SaaS
deployments
Learn
“The Possible”
UK
RoI

14. Current and Planned Cloud Usage in
Ireland
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
14
High
Medium
Low
Now 18 Months

15. Cloud is a Tool, Not a Goal
• Cloud is a facilitator for change in the way businesses work
– Creating efficiency by transforming existing IT
– Supporting new initiatives with new applications and collaboration etc.
• Cloud may create flexibility, agility and cost reduction
• 75% invest in cloud, expecting to get business and IT improvements
• 85% see their expectations fulfilled or exceeded
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
15

16. Assumption That Cloud Forces Choice
between Old and New
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
16
Traditional IT Choices New IT Choices
On-premise V Off-premise
Secure, compliant V Self-service, flexible
Complicated V Simple
Traditional apps V SaaS, mobile
Fully integrated, universal
suite
V Non-integrated agile process-specific
application

17. Merging New Values with Old: The
True Power of Hybrid
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
17
Traditional IT Choices Hybrid New IT Choices
On-premise & Off-premise
Secure, compliant & Self-service, flexible
Complicated & Simple
Traditional apps & SaaS, mobile
Fully-integrated, universal
suite
& Integrated agile process-specific
application

18. A New Role for the IT Department
Today = Internal supplier & policeman
• Hands-on tech builder
• Direct IT provider
• Lead sourcer & domain expert
• Mandater/enforcer of rules and
products
Tomorrow = Advisor, architect &
integrator
• Assembler, broker, integrator
• Leader/expert on back-end, but ...
• Supporter/adviser on front-end
• Mandater/enforcer of architecture
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
18
“Now, we're right in front of the
business, and they want to talk to
us. But if you don’t do something for
them, they'll do it themselves".
(Financial services company)

19. Time for the cloud in Ireland?
• Wait for cloud to be a no brainer?
• Get the benefits as quickly as possible?
• Low adoption lowers urgency – but no early agility / flexibility gains
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
19
Adopt Now
 Tools are now enterprise ready
 Future proof and roll back solutions are
possible
 Flexibility / agility now
 Make room for future innovation
 The cloud is already here (Dropbox, etc..)
Wait & See
 My work loads aren’t a good fit – lots of
custom non x86 – big investment in apps
 Urgency not there yet
 Tools will get even better
 Delay the risk of a betamax situation

20. Cloud Challenges – From the Frontline
[Working with the business]…… is the
most difficult challenge of them all
(Enterprise architect, UK Financial
services company)
© IDC Visit us at IDC.com and follow us on
Twitter: @IDC
20
"IT has to constantly evolve, change and update
systems. The core decisions of the business are now
being based on IT data which wasn't the case
before" (Group IT Manager, MNC, Ireland)
There is no 100% security and if you want
change you must be willing to take risks. But
it is not an IT decision – it is a business
decision
(Enterprise architect, global bank)
It’s all about data management. We need
the overarching service management
solution that enables us to see it all. Until
we can integrate the cloud usage into our IT
landscape we will not use public cloud, only
marginally
(CTO, global bank)
Cloud is a journey, not a project. We need to
take calculated risks - but we also need to
work with a provider that has tried it
before. We can’t risk the daily operation.
(Chief security officer, international food
manufacturer)

21. Five Things to do to Prepare for the Cloud
Facilitate cloud adoption
with the business
21
Drive Innovation
Embrace new role for IT and the CIO
Build skills and
knowledge
The basics – business case, risk, governance, roadmap

22. Thank you
Jamie Snowdon
jsnowdon@idc.com
22

23. Gareth Price –
Security Consultant, BT Ireland
Cloud Security
#btbizcon

24. From Paper to Pad

25. Bringing Sales in from the Cold

26. #btbizcon

27. Thank you
#btbizcon

28. Panel Discussion
- The Customer Experience
Malcolm Thompson – COO, TotalMobile Ltd
Jamie Snowden – European Research Director, IDC
George Glass – Chief Systems Architect, BT
Gareth Price – Security Consultant, BT Ireland
#btbizcon

29. Research available for download
http://www.btireland.com/cloud-services-in-ireland/
cloudservicesinireland_event_land.html
#btbizcon