Using the latest data, BSRIA will highlight where the global hot spots are located and how the economic climate is affecting the market. Identify the latest trends for Central Plant and Packaged Air Conditioning, what are the drivers influencing this, what are the forecasts for global growth, where are the opportunities for growth.

1. BSRIA in the US and
AC Trends
January 2014
Alfonso Oliva

2. Agenda
 BSRIA opens a US office in Chicago
 Air Conditioning: Trends in the global market
 The US market for AC
 Air Conditioning: Trends by product type.
Putting the US into context
 Global Market Shares
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3. BSRIA in North America
New office….
Chicago
New research office in Chicago from 2014:
 Closer to North American clients;
 Closer to the North American market;
 Enhanced coordination of the network of research partners.
…new content proposition
• More North American dedicated research;
• Voice of Customer (VOC) and vertical studies
 US partner for quantitative (large survey) research;
 Continuous distributor/installer/designer research;
 Light commercial vertical studies: education, retail, hospitality.
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4. BSRIA in North America: Provisional Organization
Alfonso Oliva
Chief Research Officer
North America
Katherine Sutter
Senior Consultant USA
AC&R and Latam
Research
Partner
Alex Detre
VP Business Development
North America
Sally Zheng
Research Consultant USA
Heating and BAS
Research
Partner
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Bruce Ticknell
VP Customer Research
North America
Research
Partner
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5. North American Research
Chicago Office Multiclient Portfolio 2014
AC
USA Packaged Air Conditioning 2014
USA Central Plant Air Conditioning 2014
Canada AC World Study Format 2014
US Precision Cooling 2014 (planning)
Heating & Renewables
USA Heating 2014: Residential and Commercial Boilers and Water Heating
USA Heat Pump 2014
USA Solar Thermal 2014
BAC
Building Automation and Control Systems North America 2013
Energy Services in North America 2014
Smart Home 2013 North America
Structured Cabling USA 2013
Structured Cabling Canada 2013
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6. AC Trends
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7. AC Global Trends
World Air Conditioning Market from 2011
to 2016 (F) in unit terms
World Air Conditioning Market from 2011
to 2016 (F) in value (US$ million)
Total Value in 2013: US$ 90 billion
Total Units in 2013: 117 million
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8. Top 12 in 2013
Ranking
Country
Trend
Market Value*
Market growth**(%)
Hot products
1
China
27,966
+ 29%
Ductless, VRF, Chillers
2
Japan
13,369
- 10 %
None
3
USA
12,853
+ 22%
Ductless, VRF, Chillers
4
Brazil
2,333
+ 130% Ductless, VRF, Chillers
5
S. Korea
1,964
+ 5%
Ductless, VRF
6
India
1,964
+ 30%
Ductless, VRF
7
Russia
1,645
+ 35%
Chillers
8
Australia
1,523
+ 6%
Unitary, Chillers
9
Saudi Arabia
1,367
+ 14%
Ductless, Ducted, VRF
10
Italy
1,356
- 5%
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12
Germany
Turkey
1,176
+20%
VRF, Chiller
1,028
+20%
VRF, Chiller
* In US$ million for 2013
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* *Growth rate from 2012 to 2016
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9. AC Splits Japanese Style
Top 10 countries in the world market for Wall
Type Residential Splits in 2013 by units
(number of pieces)
World Market for Wall Type Residential Splits
from 2011 to 2016 in units (number of pieces)
30
USA
137,000 units in
2013
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10. AC Ducted Splits
World Market for US Ducted Splits from 2011
to 2016 in units (number of pieces)
Top 10 countries in the world market for US
Ducted Splits in 2013 in value %
The US Ducted Split is
almost exclusively a North
American residential market
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11. AC VRF Market
Top 10 countries in the world market VRF in
2013 by units (number of pieces)
World Market for VRF from 2011 to 2016 in
units (number of pieces)
4
USA
About 23,000 units
in 2013
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12. AC Chiller Market
Top 10 countries in the world market for
Chillers in 2013 by units (number of pieces)
World Market for Chillers from 2011 to 2016 in
units (number of pieces)
3
USA
About 14,000
units in 2013
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13. US Market for AC
US Market for AC by type of equipment in Value (US$ millon) 2013 estimate and
CAGR from 2011 to 2016
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14. US Minisplit Market
•
•
•
•
•
Strong market recovery in 2013;
Growth differential with ducted splits falling below 10%
Market becoming more mature with growth rates below 20%;
Regional bias remains North and South East + West;
Canada: ‘emerging’ market
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15. US VRF Market
•
•
•
•
•
Market recovery in 2013 after a stall the previous year;
Market growth on line with economic recovery;
Market becoming more mature with growth rates below 20%;
Narrow application focus despite OEM marketing on specifiers;
Eroding unitary market (commercial rooftops);
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16. Global Market Shares
AC Market Shares North America2013
Global AC Market Shares 2013
Daikin number 1 globally;
With Goodman’s acquisition, Daikin is second only to Carrier in NA;
North American players are not ‘global’.
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17. AC Global Trends
Market Globalization &
Industry consolidation
US recovery
VRF vs. Chiller
European Economy
and Unitary
Energy Efficiency and
Smart
renewables
Ventilation
buildings
Refrigerants
smart homes
Emerging
Material
Countries
cost
Very Certain
Joint Ventures
And Alliances
Chinese
growth
slowdown
Legislation
Critical
Market Drivers
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Market Restraints
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18. The HVAC Service and Maintenance Market
Part Sale
Service Contract Sale (may
include part and labour)
On Call Assistance (no
service contract)
Subcontracting
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19. BSRIA in North America
Pilot project
Industry
Commercial air conditioning (focusing on light commercial)
Sample
100 service providers segmented by region, company size, activity
(e.g. installation vs. service)
Geography
US only
Topic
Service and maintenance
Type of survey
Online one off. Possible recruitment of continuous panel
Deliverable
Syndicated or multi-client study
Timeline
Publishing date: June 2014
Roll Out
Vertical markets: Education, Healthcare, Retail
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