All aboard! The Twitter train hasn’t left the terminal. If you're wondering how to get started on the right track with Twitter, join CREW Network and Cushman & Wakefield | PICOR's Barbi Reuter for this live webinar on Twitter basics. This comprehensive tutorial will teach you everything you need to know to get going -- from setting up your profile, to Twitter jargon, to tips on getting your message across in 140 characters or less. You'll also hear advice for building a Twitter presence that reflects your personal brand and value as a CRE professional. In this webinar you’ll learn: Why Twitter matters in commercial real estate How to set a course and get started Do’s & don’ts to maximize your business benefit

1. November 5, 2014
Getting started
with Twitter

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PRESENTER
www.picor.com
http://blog.picor.com
@PICORcres @BarbiReuter

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OUTLINE
Importance of Twitter to #CRE
Strategy
Account setup
Tweeting basics
Dos & don’ts
Time savers
Finding sources
Q & A

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WHY IS TWITTER IMPORTANT IN CRE?
Over 300 million users
8,000 tweets per second
More searches daily than Bing/Yahoo
combined
34% of marketers have generated leads
39% of firms don’t track social mentions
5 of 6 social messages to brands go
unanswered...
Sources: Oracle, mediabistro.com, Sprout Social

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WHY IS TWITTER IMPORTANT IN CRE?
Source: mediabistro.com, Go-Gulf

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WHY IS TWITTER IMPORTANT IN CRE?
Business goals
Source: Heidi Cohen

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WHY IS TWITTER IMPORTANT IN CRE?
Expanding your reach &
network

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WHY IS TWITTER IMPORTANT IN CRE?

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WHY IS TWITTER IMPORTANT IN CRE?

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WHY IS TWITTER IMPORTANT IN CRE?
Source: mediabistro.com, Go-Gulf
Brand
Awareness

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WHY IS TWITTER IMPORTANT IN CRE?
Source: mediabistro.com, Go-Gulf
Brand
Awareness

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WHY IS TWITTER IMPORTANT IN CRE?
Breaking news…
Industry knowledge…
Competition…
Best practices…

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WHY IS TWITTER IMPORTANT IN CRE?
Grow your business

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IN THE BEGINNING: Find Your Focus
What do I want to achieve?
Whois my target?
What brings them value?

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FIND YOUR FOCUS
Personal versus company presence

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FIND YOUR FOCUS
Inbound or outbound information

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GO TIME: Launch Your Account
www.twitter.com

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account

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GO TIME: Launch Your Account
Bio is critical!
Your elevator
pitch in 160
characters
Personal,
professional
photo; consistent
branding
Branding –
graphics;
geography; style
Customizable

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Cushman & Wakefield | PICOR 25
BRAND YOURSELF: Best Practices

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Cushman & Wakefield | PICOR 26
BRAND YOURSELF: Best Practices

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GO TIME: Launch Your Account

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READY TO TWEET?
LEARN
THE
LINGO!

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READY TO TWEET?

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TWITTER GLOSSARY: Hashtags

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TWITTER GLOSSARY: Hashtags
Remove the mystery!
Tweets with hashtags 55% more likely to
be ReTweeted ~ DanZarrella.com

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TWITTER GLOSSARY: Hashtags
All-time
Top 10
Hashtags
related to
#CRE
http://hashtagify.me

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TWITTER GLOSSARY: Hashtags

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TWEETING BASICS: Elements of great tweets
Easily
retweeted
(under 120
characters)
Invites you in
Connects to
other Twitter
users
Visual
Hashtags for
location &
field
Event
hashtag

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TWEETING BASICS: Adding images & location

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TWEETING BASICS: Sharing links
…Then sell why it’s worth
clicking

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TWEETING BASICS: Find your voice

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TWEETING BASICS: Engage!
Mention…interact…
favorite…comment…
Join conversations…
retweet…thank…
give credit…

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TWEETING BASICS: Direct Message
• What? Private message to
one person, like a text
message
• Who? Anyone you follow
• When? Reason to take it
private – clarify, request info,
unclutter stream
DM

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TWEETING BASICS: Direct Message
• Where? web, mobile app
or text to 40404
• How? Either message or
“D @username…”
• Set alerts so you know
when you are messaged
to reply

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TWEETING BASICS: Sharing Content
A picture is
worth 1000
words…

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TWITTER DOs & DON’Ts
DO
• Know your audience
• Be consistent
• Engage – use alerts when
mentioned so you reply timely
• Be yourself
• Think before you tweet
Full presentation:
http://www.slideshare.net/BReuter/twitter-titans-rock-it-out

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TWITTER DOs & DON’Ts
DON’T
• Overly self promote
• Keep it online
• Overly automate
• Stray (far) from your strategy
(balance professional/personal)
• “Spew” listings
Full presentation:
http://www.slideshare.net/BReuter/twitter-titans-rock-it-out

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SIPPING FROM THE FIREHOSE

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SIPPING FROM THE FIREHOSE
Why a Dashboard?

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SCHEDULING TOOLS
Why schedule?
Hootsuite
Tweetdeck
Bufferapp

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SCHEDULING TOOLS

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TAKE IT MOBILE
Use your transit
commute or meeting wait
time to be productive
86% of Twitter
use is mobile
Source: Forbes

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MOBILE APPS

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SOURCING CONTENT
What do I tweet?!
• Original thought/perspective
• Retweet others’ posts
• Other sources

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SOURCING CONTENT: The Retweet or “RT”
• RT vs Quote
• Add value
• Give credit (RT or “via”)
• Make it fit (MT)
• Read links before you retweet!
• Edit hashtags
The Art of the CRE Retweet (LinkedIn)

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TWEETABLE SOURCES
• Posts/articles from others
• Your company/brand’s reports, research, press
releases
• Hiring/awards/announcements
• Industry/association news (CREW! CCIM, SIOR, law,
title, enviro, insurance – all have industry periodicals
• News/blogs/business journals
• Google alerts
• Flipboard app
• Relevant hashtags

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TWEETABLE SOURCES: Flipboard

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TWEETABLE SOURCES: Flipboard

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FINDING GREAT FOLLOWS
• Twitter’s “Discover”
• Twitter advanced search
• Who are your competitors following?
• Who are your followers following?

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RESOURCES
https://support.twitter.com/articles/215585-getting-started-with-twitter

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RESOURCES
https://business.twitter.com/basics

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RESOURCES
http://mashable.com/2012/06/05/twitter-for-beginners/

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RESOURCES
Setup your phone
“40404”
http://michaelhyatt.com/the-beginners-guide-to-twitter.html

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PARTING THOUGHTS…
Start small…
Be consistent…
Take it offline…
Be a giver…

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QUESTIONS