BRENNTECH CONTRACTING BUISNESS PLAN 2016

This business plan was developed by Unique Project Solutions
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Brenntech Contracting
Business Plan
ABN: 63360461577
Business Owner: Tyson Richards
Ph. 0431105444 tysonrichards486@gmail.com
Port Lincoln South Australia
Date Prepared: April 2016

The Business Plan was developed by Unique Project Solutions
www.uniqueprojectsolutions.com I support@uniqueprojectsolutions.com I Ph+61 0421 780 213
Page 2
Contents
Summary ......................................................................................................................................................... 3
Business Description ....................................................................................................................................... 4
Business Details .............................................................................................................................................. 4
Vision ............................................................................................................................................................... 4
Mission Statement ........................................................................................................................................... 4
Goals and Objectives....................................................................................................................................... 4
Industry Experience......................................................................................................................................... 5
Products and Services..................................................................................................................................... 5
Business premises........................................................................................................................................... 5
Trading hours................................................................................................................................................... 5
Organisation chart ........................................................................................................................................... 5
Staff Requirements.......................................................................................................................................... 6
Future Employees............................................................................................................................................ 6
Recruitment ..................................................................................................................................................... 6
Training............................................................................................................................................................ 6
Employee Records .......................................................................................................................................... 7
Market position ................................................................................................................................................ 7
Unique selling position..................................................................................................................................... 7
Demand ........................................................................................................................................................... 7
Value to Customer........................................................................................................................................... 7
Future Growth.................................................................................................................................................. 7
Target market: ................................................................................................................................................. 7
Market Research ............................................................................................................................................. 8
Industry Analysis.............................................................................................................................................. 8
Customer Demographics................................................................................................................................. 8
Key Customers ................................................................................................................................................ 9
Customer Management ................................................................................................................................... 9
Pricing strategy................................................................................................................................................ 9
Advertising:...................................................................................................................................................... 9
Communication channels .............................................................................................................................. 10
Intellectual property strategy ......................................................................................................................... 10
Insurance....................................................................................................................................................... 10
Insurance premiums ...................................................................................................................................... 10
Risk Management.......................................................................................................................................... 11
Legal Considerations..................................................................................................................................... 11
Service Procedure ......................................................................................................................................... 12
Suppliers........................................................................................................................................................ 12

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Plant and Equipment ..................................................................................................................................... 12
Inventory........................................................................................................................................................ 12
Technology (Software)................................................................................................................................... 13
Methods of Payment...................................................................................................................................... 13
Credit policy................................................................................................................................................... 13
Payment Terms ............................................................................................................................................. 13
Warranties and Refunds................................................................................................................................ 14
Quality Control............................................................................................................................................... 14
Memberships and Affiliations......................................................................................................................... 14
Environmental................................................................................................................................................ 14
S.W.O.T. Analysis.......................................................................................................................................... 14
Research References.................................................................................................................................... 15
Competitors ................................................................................................................................................... 16
Market Share ................................................................................................................................................. 18
Action plan..................................................................................................................................................... 18
Capital Requirements .................................................................................................................................... 19
Break Even Analysis...................................................................................................................................... 19
Finance .......................................................................................................................................................... 19
Supporting Documentation............................................................................................................................ 19
Disclaimer
The business plan and any attachments are proprietary and confidential and are intended solely for the use
of the individual to whom it is addressed. If you have received this business plan in error, please let Unique
Project Solutions know immediately by reply email and delete it from your system. You may not use,
disseminate, distribute or copy this business plan nor disclose its contents to anyone. Unique Project
Solutions is not a financial planner, information in this business plan is general in nature and in no way
should be interpreted as financial advice.

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Summary
This business plan in conjunction the Brenntech Contracting budgeting spread sheet shows how this start-up
company will be setup and the costs involved. Brenntech Contracting has conducted an extensive amount of
research to insure we understand our market, prior to execution. Which included seeking advice from
experienced business professionals to help them better prepare for the journey ahead. Brenntech Contracting
is fully committed to making this business a great success. The main strategy is for Tyson to continue to work
for other companies, until he has setup the businesses structure, workshop, purchased the equipment and he
has customers ready to go.
Business Description
Brenntech Contracting can fit your tyres at home, work or almost anywhere to improve the safety, reliability
and performance of your domestic and commercial vehicles or mine site fleet. We use the latest tyre fitting
technology and techniques to ensure your tyres are fitted correctly, quickly and to the highest standard.
Business Details
Name Brenntech Contracting
Type Tyre Fitting Business
Director Tyson Richards
Structure Sole Trader ABN: 63360461577
Location Port Lincoln South Australia
Date established 20 Jan 2016
GST Not presently registered for GST
Domain Names No registered domains
Vision
Become a nationally recognised Indigenous Tyre Fitting company
Mission Statement
Provide great customer service, quality workmanship and affordable services
Goals and Objectives
Services Supply quality products and services
Relationships Develop and maintain a loyal customer base
Consistency Provide a consistent level of service
Capability Build internal capability through mentoring and training

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Reception
(Bookings)
Tyson Richards
Director
Book Keeper
(Accounts/Payroll)
Service
Technicians
Industry Experience
Tyson Richards, the business owner has 10 years of experience as a tyre fitter, with exposure to domestic,
commercial and mining work. The types of equipment he has worked on includes
Domestic/Commercial Graders Light trucks Forklifts
Tractors Bobcat Mobile Cranes Prime Movers
793 Dump Trucks 777 Water Carts Cat 994 Loader 793 Dump Trucks
Products and Services
Puncture Repairs Tyre Replacement Rotation of tyre to get longer life
Wheel Balancing Pressure Checks
Advice e.g. recommend the correct type of
tyre tread pattern based on customers’
requirements
Business premises
During the start-up phase of this business Brenntech Contracting will rent workshop space from the Michelin
Service Centre located in Port Lincoln. Our company has a long standing relationship with this business.
Trading hours
Standard Hours 8am to 5pm Monday to Friday
Call Outs Available for breakdown services outside of normal working hours
Organisation chart
Below describes how our company is structured

Page 6
Staff Requirements
Below are the people who will be involved in the business
Job Title Name Role Skills or strengths
Business owner
Tyre Fitter
Tyson
Richards
Fulltime
10+ years as a tyre fitter
Book Keeper
Accountant
Jodie Curtis
As required
Michelin Tyre service Centre Port
Lincoln 5+ Years Part-time.
Works with her husband New View
Glass Book Keeping/ Accountant.
Admin Jenna Richards Part time
Port Lincoln Aboriginal Health
Admin/ Receptionist/ CEO Personal
Assistant 5+ Years
Future Employees
As the business expands, we will take on additional people. Below are some potential future employees
Job Title Names
Tyre Fitters
Darnell Richards Rhys Jones
Lonnie Coleman Troy Hille
Ewan Harris Mark Bassett
Darryl Bot Trott Casey Wandel
Alec Bandry Peter Buktanica
Shane Cooper Sheldon Richards
Admin
Tosha Sambo Jenna Richards
Belinda Richards Jayden Richards
Marketing and Advertising Contract Out Sourced
Recruitment
There is no need to formally advertise for new positions within our company, as we already know who we
would like to employ, as the business expands.
Training
We have identified two training courses which will help expand our employee’s knowledge base in tyre fitting,
but also give them a formal qualification to meet quality assurance standards.
 Certificate II in Automotive Mechanical (Tyre Fitting Heavy)” AUR20705.
 Certificate III in Automotive Mechanical Technology AUR30405

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Employee Records
Brenntech Contracting will setup and maintain employment records for each employee. These records will
have the employee’s personal details, resume, tax file number, emergency’s contact details, employee
entitlements, performance reviews, and training records. Each employee will have a position description to
which clearly defines their roles and responsibilities.
Market position
Offering competitively priced tyre fitting service to the general public, commercial businesses and the mining
sector
Unique selling position
Brenntech Contracting offers a personalised and professional tyre fitting service
Demand
There is strong demand for tyre fitting services in the community, with 1.3M vehicles in South Australia alone
Domestic & Commercial
According to Roy Morgan’s research, private vehicles travel on average
15,530 km per/year and commercial vehicles 18,000 to 24,000 km per/year.
The average life span of a tyre is between 20,000 to 60,000km, depending
on the vehicle, tyre maintenance, tyre compound and driving style. This
means on average tyres are replaces every 18 months.
General Tyre Service
It is recommended to rotated tyres, check the wheel alignment and tyre
pressure every 5,000 to 10,000km to maximise your tyres life. So this type of
service is recommended every 9 months.
Mine Site Equipment
The life of tyres on mine sites can vary due to the variance in road
conditions on unsealed roads. For this reason, the tyres will be monitored
based on equipment operating hours. e.g. Loaders 1000, Haul Trucks 9,000
hrs
Value to Customer
Our services improve the reliability, safety and performance of our customer’s vehicles.
Future Growth
As the business grows there is ample opportunity for the company to expand its operations into other states.
Right now the focus is on building a strong core business to use as a platform for future expansion.
Target market:
Trucking Commercial/Industrial Farming and Agriculture
Domestic Government Civil and Mining

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Market Research
To determine the size of the tyre market in South Australia we have used research data from the Australian
Bureau of Statistic, this shed light on the number of vehicles registered in South Australia.
The number of vehicles registered in South Australia as of 23 July 2015 is 1,347,514. Below we show
registrations by vehicle type to better understand the market demographics.
Vehicle Type No. of Vehicles
Passenger Vehicle 1,050,246
Campervans 4,142
Light Commercial Vehicle 194,244
Light Ridged Trucks 7,038
Heavy Ridged Trucks 22,982
Articulated Trucks 8,429
Non – Freight Carrying Vehicles 1,869
Industry Analysis
Based on our research, the demand for tyre fitting services is increasing every year, as the number of vehicles
on the road steadily increases. Recently the government in South Australia has done a major tax reform to
make investing in South Australia or attractive to investors, which will help drive the economy.
Customer Demographics
Our customers include the general public, commercial businesses and mining company’s located within the
Port Lincoln region of South Australia

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Key Customers
Dennis Transport Smith Haulage
Harders Transport Vitera
Carey Mining SA BGC
General Public BHP
Industrial and Commercial Centrex Mining
Customer Management
Our customer management strategy is simple, provide great customer service, quality workmanship and a
personalised service. To attract new clientele, we will offer customers incentives and discounts. To improve our
service offering and performance, we shall seek feedback from customers to identify better ways of doing
business.
Pricing strategy
Our pricing structure is broken down into two parts components, labour and tyre cost.
Hourly Rates
Vehicle Type Rate Type Hrly Rate
Domestic Vehicle Hourly rate $80 pr/hr
Commercial and Fleet Hourly rate $120 pr/hr
Mining Hourly rate $300 pr/hr
Tyre Cost
Tyre Tyre Description Cost
Domestic Car Tyre $80 + per/tyre
Truck 11R22.5 Truck Drive/Trailer Tyre $300+ per/tyre
Truck 2950/80R22.5 Steer Tyres/Trailer and Spares $300+ per/tyre
Truck 315/65R22.5 Super Single Steer Tyre $500+ per/tyre
Mining Civil Equipment Mine Supplied
Advertising:
The company has a modest program for marketing its services that include the following:
Flyers Word of mouth Discounts
Local Newspapers Yellow pages Referral program

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Flyers Word of mouth Discounts
Webpage Face Book LinkedIn
Communication channels
Our customers can contact us via our
Website Facebook Phone
LinkedIn Email Post
Intellectual property strategy
When engaging in business with other commercial businesses we will have contacts in place to protect our
business interests and brand. Our subcontractors will have contractual agreements in place too, with non-
circumvention clauses to stop them prospecting for additional work while representing our company. Our
business systems will be available for staff to view online, but cannot be down loaded or copied to protect our
business know how.
Insurance
We received a quote from Synergy Gray insurance to determine the insurance requirements for this business.
Our quote was based on the following figures.
Ute $45K Tools and equipment $217K
Service truck $100K Office equipment $40K
Insurance premiums
Public Liability, Products
Liability and Business
Assets
$2317.96 annually or $193 per month
Ute and 3 Tonne truck $2100 annually or $175 per month
Workers Compensation SA Required for any business that employs or hires workers on a full-time, part
time or casual basis. www.workcover.com Ph131855
Insurance premium calculator
http://www.rtwsa.com/insurance/insurance-with-us/premium-calculations

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Risk Management
Risk Likelihood Impact Strategy
Information Security
Data
Cloud storage
Emails
Backups
Unlikely Moderate
Limit access to cloud storage information
Backups all information daily, store copy’s offsite
Use adequate antivirus software
Implement an employee internet usage policy
Monitor internet and email usage and uploads
Equipment Reliability Unlikely Moderate
Insure equipment is compatible prior to purchase
Regularly updated, service and maintain
Extra laptop on hand, access to other printers
Theft of company
equipment
Moderate Moderate
Avoid leaving equipment unattended
Store equipment in lockable cabinets
Take regular inventory of all equipment
Use laptop security devices e.g. attach a cable
lock to keep your laptop firmly connected to your
desk
Use invisible ink, to clearly identify your company
equipment, making it difficult to sell.
Compliance Risk
Unlikely Moderate
Keep informed of changes to legislation
Implement a quality management system
Financial Risk
Unlikely Moderate
Avoid over committing to a single customer
Perform background/credit checks on customers,
suppliers and sub-contractors.
www.veda.com.au
Avoid over paying for services by getting multiple
quotes.
Put money aside for slow periods to plan ahead
for potential difficulties.
Define terms of payment in contracts
Add pentiles for late payment.
Legal Considerations
Licence to operate Business Name and registration
Insurance Public Liability, Workers compensation, Income protection, Motor Vehicle and
Equipment, Building and contents
Service Agreements A legally binding document that defines the terms of the business
arrangement between two or more parties.
Employees Work place agreements and position descriptions
Health and Safety Policy To maintain a safe working environment
Quality Assurance Maintain certification if required

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Record Keeping Maintain accurate records e.g. financial, operational, legal, employee
Service Procedure
Customer Engagement Customer makes contract with us in person or on the phone
Needs Assessment We then determine the customers’ needs
Quote Provide a Quote
Booking Make a booking
Parts Order parts e.g. Tyres if not in stock
Service Record The Technician will create a service record for each vehicle and file it
accordingly on completion of the work, for future reference.
 Customers name
 Registration
 ODO/Kilometre reading
 Job No.
 Tyres On/Off
Vehicle Service Complete service work and inform customer when complete
Payment Customer pays for work completed, or organises payment plan
Next Book Schedule Customer for next tyre service
Keep in Contact Keep customer informed of special offers
Suppliers
Rema tip top Tyre Equipment Aus. Rim ex Eaglesmf Repco
Tyre Brands
Firestone,Bridgestone,Goddyear,Kumho,Toyo, GT
Radials,Michelen,Dunlop,Maxxis,Cooper,Firelli
Plant and Equipment
Brenntech Contracting requires $362,260 in start-up capital to purchase the necessary plant and equipment of
this business. This figure can be reduced if certain items are purchased second hand. A breakdown of our
requirements is listed in the Brenntech Contracting business budget spreadsheet.
Inventory
Inventory item Unit price Quantity in stock Total cost
Car Tyres $200 25 $5000

Page 13
Inventory item Unit price Quantity in stock Total cost
Patches $25 10 $250
Glue Tubes $8 20 $160
Stitchers $18 10 $180
Inner Liner Sealer $30 10 $300
Batteries $100 10 $1000
Technology (Software)
Off the shelf software products shall be used within our businesses
Software Description Cost
QuickBooks Manage accounts, invoicing, purchase orders, time
sheets, wages, quotes, inventory control, debtors and
creditors banking, general ledger
$35 + GST Per/Month
Unique Project Solutions is
an authorised reseller
Website WordPress hosted website $4000
Workshop Software Tyre Fitting Booking Management Software
http://workshopsoftware.com.au
$49 + GST Per/Month
$490+ Gst 12 Month
Methods of Payment
EFPOS Payments accepted from all major credit cards
BPAY Bank Transfers
Credit policy
All new customers applying for credit need to fill out a credit application form. Each company shall provide
their company details, along with 3 trade references, which shall be verified. The terms of payment and credit
limit shall be documented in the credit application form which needs to be approved by an authorised
Brenntech Contracting representative. Any work undertaken with a value lower that $600 shall be paid in cash
on completion of the work. Any quotes and proposals presented to the client require a 20% deposit upfront,
prior to work commencing. If clients are considered high risk, the deposit will double.
Payment Terms
Service Contracts 30 days
One off customers Payment on completion of work
Repeat Customers 7 days

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Warranties and Refunds
The tyre warrantee will be a manufactures warrantee from the tyre manufacture. This is generally 12 months
from the date of purchase
Quality Control
When new tyres are ordered they will be inspected upon arrival to insure there are no visible defects.
Customer bookings will be made via a booking system to manage workloads. Service records and inspection
checks shall be maintained for each vehicle serviced to achieve a consistent level of workmanship and quality.
During the fitting process we will insure the right type of tyres is fitted, based on its intended use. Taking into
consideration the weight imprint, tread configuration, wheel diameter, tyre pressure and torque settings used
for tightening wheel nuts. During the inspection and quote, we will also provide advice on your wheel
alignment and balancing to help you extend the lift of your tyres.
Memberships and Affiliations
Our intention is to join a variety of industry associations to improve brand awareness
Chamber of Commerce Health Organisations
Transport and Motoring Associations Aboriginal Community’s
Australia4WD Motor Racing
Environmental
Brenntech Contracting disposes of tyres in an environmentally friendly way using a company called
“Tyrecycle”. This company recycles tyres into a variety of new products such as road surfacing, tile adhesive,
building insulation and sporting surfaces.
Tyre cycles: www.tyrecycle.com.au South Australia Ph. 08 8326 8555
S.W.O.T. Analysis
Strengths
High traffic location of business premises
Strong industry connections
Passionate about owning a business
Having a Strong Networking & Support Team
Weaknesses
Access to start-up capital
High start-up costs involved
Being able to find good workers

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Opportunities
Possible business partner
Create a customer loyalty program
Locate talent to build capability
Identify cross selling opportunity’s
Expand networks and strategic alliances
Get support from Indigenous corporations
Sell both new and re-treaded tyres
Threats
Industry regulation and legislation
Theft of equipment
Other Large Tyre Stores
Research References
Roy Morgan’s Research
http://www.roymorgan.com/findings/australian-moterists-drive-average-15530km-201305090702
Tyre Recyclers South Australia http://www.tyrecycle.com.au/
Loan repayment Calculator
http://www.nab.com.au/business/calculators/equipment-finance-repayment-calculator
Tyre Company’s Market Share
http://www.statista.com/statistics/225677/revenue-of-the-leading-tire-producers-worldwide/
Australian Bureau of Statistic http://www.abs.gov.au/ausstats/abs@.nsf/mf/9309.0.
Workers Compensation South Australia www.workcover.com
Tyre Fitting Workshop Software http://workshopsoftware.com.au
South Australia’s Economic Priority’s http://economic.priorities.sa.gov.au/tax_reform
Income Tax Calculator http://www.paycalculator.com.au/
Depression rates on Assets http://depreciationrates.manager.io/
Leasing workspace http://www.sasbc.sa.gov.au/retail_leasing/leasing_business_premises

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Competitors
Competitor Established
date
Size Market share
(%)
Value to customers Strengths Weaknesses
Bridgestone 1931 Revenue US$27B
Globally
1st
biggest Strive to offer the best
products and services in
the market place.
Committed to producing a
quality product, which
improves the safety and
lives of people
Largest manufacturer of tires
in the world
300 stores across Australia
Global Presence
Established brand
Large corporate
company.
Lack personalised
service
Michelin
Service
Centre
1889 Revenue US$22B
Globally
2nd
biggest Offer tyres with premium
performance
Sell both new and
retreated tyres
Revenues up 9 percent
Quality product and services
Strong financial position
3rd
largest tyre manufacturer
Sell a wide variety of tyres
cars, trucks, aviation,
agricultural
24/7 Tyre break down service
Outdated website
Poor supply chain and
logistics systems.
Over leveraged
financial position.
Goodyear 1898 Revenue:
US$16B
3rd
biggest Commitment to
continuous improvement
and innovation
Deliver products of the
highest quality
Global presence
Good management
Strong brand identity
Most successful tire supplier in
formula 1
Manufacturing plant
produces a high level of
air pollution

Page 17
Competitor Established
date
Size Market share
(%)
Value to customers Strengths Weaknesses
Fennell tyres 2005 Unknown Quality products and
service
Personalised approach
Stock a diverse range of
tyres
Michelin
Hankook
Maxam
Kumho
Strong dealership network
They have built a very good
brand name over decades and
are an aggressive company
Understand customers’ needs
Continuously innovating and
improving efficiency levels
They have successfully
received accreditations of ISO
9000 QS 9001 and ISO 14001
Dial a tyre service
Limited market share
due to the presence of
other major brands
EDI Downer
Otraco
1972 Revenue: A$7.7 B A strong focus on safety
Quality workmanship
Excellent customer
service
Own other businesses in
Transportation, Mining, Energy
and Industrial Engineering,
Utilities, Communications and
Facilities to leverage their
position
EDI Downer main
reputation is as an
electrical contractor, not
in tyre fitting
Macmahons 1963 Revenue:
A$700M
Mining Services
Contractor
Established brand with
customers in Australia,
Nigeria, New Zealand,
Malaysia, Indonesia and
Mongolia
Specialises in site preparation,
and plant and maintenance
services e.g. underground and
surface mining.
To heavily reliant on
mining industry
Tyre fitting is only one
service they offer, so
they do not specialise
in tyre fitting

Page 18
Market Share
Below shows the biggest tyre company in the world and their revenue
Action plan
Below is our action plan of major things to organise at the start of this business
Milestone Date of expected completion Person responsible
Secure business finance October 16 Tyson Richards
Create business structure
 Accounting package
 Business systems
Oct - Nov 16 Justin Boyle
Purchase inventory December 16 Tyson Richards
Organise Workshop space January 16 Tyson Richards
Purchase plant and
equipment
January 16 Tyson Richards
Advertising and Marketing February 16 Out Sourced

Page 19
Capital Requirements
The table below shows the funding required to setup Brenntech Contracting. To see a detailed breakdown
of the expenditure, refer to the Brenntech Contracting financial spreadsheet.
Start-up capital $30,000
Business Administration $18,683
Plant and Equipment $360,260
Office Setup Costs $30,200
Tyres for Stock $10,000
Break Even Analysis
This table shows the breakeven point, gross profit and forecasted revenue for 2016 and 2017
Item Year 1 Year 2
Forecast Revenue $200,400 $290,940
Gross Profit $34,242 $17,722
Breakeven point $166,158 $273,218
Finance
Tyson intention is to invest $30,000 of capital to start this business, which he will raise through a combination
of personal saving and family contributions. The first organisation Tyson will approach to secure funding for his
business is Indigenous Business Australia. Tyson is aware of the IBA’s grant/loan funding arrangement, which
he would like to explore, before talking to major banks like Westpac, NAB or the commonwealth bank.
Supporting Documentation
Attached is my supporting documentation in relation to this business plan. The attached documents include:
 Microsoft Excel Spreadsheet (Brenntech Contracting Business Budget 2016)

BRENNTECH CONTRACTING BUISNESS PLAN 2016

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