This is the presentation Chatterbox's lead strategist, Nathan Smoyer, used to discuss impactful social media at a seminar just outside of Harrisburg, PA. The seminar was attended by roughly 40 area professionals.

2. Impactful Social Media

4. GOLDMAN SACHS THINKS SO… HENCE A RECENT $450 MILLION INVESTMENT INTO FACEBOOK

6. MAKING YOUR INVESTMENT MATTER

7. That’s What She Said Get Your Following To Talk About You

10. SO HOW DO I GET PEOPLE TO TALK ABOUT ME ?

11. HERE’S A CHECKLIST

13. Of course everything I post is valuable. Just look!

14. sometimes it looks like this…

17. … be sure what you say is what you want people to repeat.

19. What about your NON-digital marketing?

20. How does your SM approach tie in?

21. @Boxochatter World’s Largest Pie Fight – this Saturday: http://wjojc479n @DrDilipA awesome idea! RT @boxochatter World’s Largest Pie Fight..http://wjojc479n

23. … wait, Twitter isn’t everything!?

25. a receptive audience.

27. The Cheese Stands Alone … except on Twitter.

30. The rules change with the internet.

31. UNIQUENESS IS REWARDED WITH PRAISE, DEVOTED FOLLOWERS AND ADMIRATION

32. What do you offer that is special?

34. Your BUSINESS is important to you. Its what makes you special and unique that is important to your followers.

38. It’s Called “Social” For a Reason

39. Consider this:

42. Hi, I’m Nate. Hi, I’m Jason. Good to meet you. Here’s my card, and brochure, and sample product, and direct mail piece. Call me if you need help.

43. How would you react?

44. YUP.

45. If its impractical in person then…

46. It’s probably impractical on the internet.

47. SO WHAT IS IMPACTFUL SOCIAL MEDIA?