How do mobile apps help businesses to engage their audience (Mark Yong, Primefield Group)

Primefield Group Pte Ltd
www.primefieldgroup.com.sg

• “A smart phone is Not smart
without mobile apps”


Why is a mobile app important to
your business?
• It has been projected that mobile devices will overtake
desktops by 2015
• Mobile is the fastest growing industry... EVER
• Mobile app industry is expected to grow 1000% to 58 billion
by 2015


How can a mobile app help your
business?
Smart Phones have taken the world because of Mobile Apps
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Provides instant information
Provides customers with a direct contact to your business
Engage, inform, and impress your customers
Anywhere anytime.


Information
• App can display
– All locations visible in
Maps
– Information on services
– Products/Services Menu
– One click calling
– Events and more…

Push Notifications
• Update your customers instantly
– Special offers, updates, happy
hours.
• Push notifications breaks the
barrier between you and your
customers.
– Included FREE.
– Versus SMS texting plans


Live Updating
• Take full control over
your app content!
• Update
– Special events
– Specials of the
week/day
– Image gallery
– All information
instantly

Links to social networks
• Link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 75% of social
media users access their
accounts through mobile
devices.


Loyalty Coupons
Customers can ‘check in’ and
receive bonuses.
– Replace stamp cards.
– Increase loyalty!
80% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor
Study)

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GPS Directions that give your customers turn-by-turn GPS directions to your cafe from anywhere in the world
GPS Coupon feature creates mobile coupons for customers to unlock by “checking in” at your business to build customer loyalty
One Touch Calling from inside your app. No numbers to save or remember
Tell-A-Friend feature lets your customers to share latest promotions and activities in your mall with built in sharing capabilities
over Email, SMS, Facebook and Twitter
Menu Conversion feature allows for easy to navigate optimized mobile menu(s). Integrate any information you would like to about
your mall such as shop listings etc
A Point of Interest displays any points of interest on a map
Event Listings feature allows you to include all of your promotion events on the go
Contact Information allows you to give customers multiple ways to contact your business
Email Photo feature allows customers to take or send a photo and email it directly to your business
Native Image Gallery allows you to display images of your business in a beautiful image gallery optimized for iPhone and Android
Set up a fan wall for your customers to leave feedback on your business. Manage the comments online
Push notifications send messages to your customers whenever you’d like using our easy to use CMS
Mailing List feature allows you to stay in contact with your customers by gathering names and e-mail directly inside your app
QR Coupons feature allows customers to redeem coupons at your mall by scanning a specified QR code
Blog integration integrates your RSS feed to allow your users to quickly and easily read your blog posts
Facebook, Twitter, LinkedIn, and/or Myspace integration to connect with your customers through their favorite social media sites
MyEmma, Campaign Monitor, Constant Contact, Get Response, iContact, or MailChimp integration all easily allows you to import
contacts gathered from your mobile app into your email marketing campaign service
Podcast integration allows your users to listen on the go from their favourite mobile device
SoundCloud integration allows users to listen to any audio file online on their mobile device
Shopping Cart feature allows you to add and sell items through your mobile app via PayPal or Google Check out
Notepad feature allows users to record text notes and email them to anyone at anytime
Voice Recorder feature allows users to record voice notes and email them to anyone at anytime
AdMob (Mobile Ads Feature) easily integrates ads into your app using the best mobile ad providers available
Flickr or Picasa integration displays images of your business directly from your Flickr or Picasa photo account
WuFoo integration allows you to easily create an appointment, order, feedback or contact form
YouTube integration allows you to display hundreds of videos from your YouTube channel

Who Can Benefit from Apps?


Testimonial


Why choose Primefield
• Full-service IT software and mobile app development
company
• Provide quarterly campaigning advice and IT updates
• Ensure app continues assisting our clients to grow
• IT consultant assigned each account
• Adopt a long term view


“Once a new technology rolls
over you, if you’re not part of
the steamroller,
You’re part of the road”
- Stewart Brand

Contact us for a Free Preview
6966 2969
equiry@primefieldgroup.com.sg


How do mobile apps help businesses to engage their audience (Mark Yong, Primefield Group)

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