Business Models Inc.方略 設計總監 沈美君 Diane Shen 於 2017 MIX 創新設計年會上的專題演講：Strategic thinking! 策略設計力加速創新實踐 - 講題簡介：在多變又充滿不確定性的經營環境中，不管是新創公司或大型企業，都需要演化策略設計、討論與執行的方式，讓創變能落地實踐。在組織中被賦予創新任務的你，其實也多了一個名片上沒有明說的角色：「策略設計師」。沈美君將會分享觀點與案例，說明在組織中如何創造具有包容力的策略討論空間，讓團隊和組織開始具備「探索導向」和「實驗導向」的策略思維，並創造不同階段的具體價值，以及在創變過程中，充滿理想的反叛份子們需要什麼樣的心態和方法，來創造更好的策略對話與結果。 - 相關採訪報導：http://mixconf.tw/2017/news-11/ - 大會相關簡介：MIX 創新設計年會意在提供設計、研究、企劃、管理、技術、研發、行銷等經營者與專業工作者，藉由國際跨領域交流，拓視野、展格局、創思維，進而幫助企業組織與產品服務提昇價值，並促成跨團隊更深刻的合作機會。

1. 創新設計年年會
StrategicThinking!
Business Models Inc. 沈美君設計總監

4. DESIGNING BETTER BUSINESSES

5. 300500
1000
20,000
30,000

11. unknown
uncertainty
constraints

20. Switching from EXECUTION mode to SEARCH mode

22. Dare to Challenge Assumptions and Explore Options

27. Fail Forward

28. Create a Co-Creation container for Strategic Discussions

29. Business
Tech/Business Techdesign
design
Business
design

31. NOW FUTURE

32. FUTURENOW

33. Start with a Point ofView and be FUTURE ORIENTED

35. DOROTHY
HILL
ING StrategyVP

36. 給予⼈人們⼒力力量量
讓客⼾戶在⼈人⽣生和事
業中都領先⼀一步

38. BY DESIGNABETTERBUSINESS.COM
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
http://creativecommons.org/licenses/by-sa/4.0 or send a letter to Creative Commons,
171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGN A
BETTER
BUSINESS
The MoSCoW prioritization method was originally developed by Dai Clegg
MUST
Must-haves and
non-negotiables
SHOULD
Should-haves and
important features
COULD
Could-haves and optional
features
WON’T
Won’t haves - things that are
definitely not on the table.
Also non-negotiables.
DESIGN CRITERIA CANVAS
DESIGNED BY BUSINESS MODEL FOUNDRY AG
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
http://creativecommons.org/licenses/by-sa/4.0 or send a letter to Creative Commons,
171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com
KEY PARTNERS
Who are your key partners?
COST STRUCTURE
What are the important costs you
make to deliver the value proposition?
REVENUE STREAMS
How do customers reward you for the
value you provide to them?
KEY ACTIVITIES
What are the activities you per-
form every day to deliver your
value proposition?
VALUE PROPOSITION
What is the value you deliver
to your customer? What is the
customer need that your
value proposition addresses?
CUSTOMERRELATIONSHIPS
What relationship does each
customer segment expect you
to establish and maintain?
KEY RESOURCES
What are the resources you
need to deliver your value
proposition?
CHANNELS
How do your customer seg-
ments want to be reached?
CUSTOMER SEGMENTS
Who are your customers?
BUSINESS MODEL CANVAS
© BUSINESS MODEL FOUNDRY AG
PRODUCTS & SERVICES
What are the products and ser-
vices you can offer your customer
so they can get their job done?
JOB-TO-BE-DONE
What is the job the customer
wants to get done in their
work or life??
GAIN CREATORS
What can you offer your customer
to help them achieve their gains?
PAIN RELIEVERS
How can you help your customer
to relieve their pains? What problems
can you eradicate?
GAINS
What would make your customer
happy? What would make their life
and the job-to-be-done easier?
PAINS
What is annoying or troubling your cus-
tomer? What is preventing them from
getting the job done?
VALUE PROPOSITION CANVAS

42. !