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Those Who Are Active Have Global Social Media Checkup

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Those Who Are Active Have Multiple Accounts in Each Channel
Global companies with Twitter accounts have an average of 4.2 accounts each, and AT&T, Nokia
and Samsung have at least 15 accounts each. The number of blogs is also high, driven up by
companies that have multiple blogs on their websites. Most often these blogs are all accessible
from a single page on the company website, providing a consistent look and tone of the blogs,
even if the subject matter of the blogs varies.
Number of Accounts Per Company
5
4.2 4.2
4

3
2.1
2 1.6

1

0
Twitter accounts Facebook fan YouTube Corporate blogs
pages channels
Base = companies with at least one account
Burson-Marsteller Evidence-Based Communications 6

Veröffentlicht in: Business
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