The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

1. Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, financial, healthcare, retail,
technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Retail Companies
32%
46%
of followers are
between the ages of
26 AND 35
of followers are
MALE
1.1xmore likely than the
average user to be
FEMALE
Followers are
Location, Work and Interests of Followers of
Retail Companies
8x
MOVIESMUSICSPORTS COOKING TRAVEL
PUBLIC SECTOR
FOOD/BEVERAGE
MUSIC
PETS
LONDON CHICAGO
CINCINNATINEW YORK
ATLANTA
ART
TOP FIVE CITIES
followers are from FOLLOWERS OF RETAIL
COMPANIES ARE MORE
LIKELY THAN THE AVERAGE
USER TO WORK IN
FOLLOWERS ARE MORE
LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
more likely to be
from CINCINNATI
than the average user
Followers are
Followers of Retail Companies
329x
2.2xNETWORK SIZE
.7xLESS LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
TECHNOLOGY
300
AVERAGE
TWITTER USER
902
FOLLOWERS OF
RETAIL COMPANIESvs.
STRONGER THAN AVERAGE
TWITTER USERS
THEY HAVE A SOCIAL PULL
FOLLOWERS ARE
Retail
Companies
Twitter
InfluenceStudy
Who is following large global
companies on Twitter?
The average Twitter user has approximately 300 connections
across all social media platforms, while the average follower
of retail companies has approximately 902 connections
across all social media platforms.
Followers of retail companies have an average network
size 2.2 times that of the average Twitter user
Social pull measures how well followers are
connected across social media.