The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNT

1. Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, financial, healthcare, retail,
technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Financial Companies
1.1x .9xless likely than the
average user to be
FEMALE
Followers are
more likely than the
average user to be
MALE
Followers are
1.2x more likely than the average
user to be between the ages of
36 AND 45
Followers are
33%of followers are between
the ages of
26 AND 35
1.4x more likely than the average
user to be between the ages of
46 AND 55
Followers are
Locations, Work and Interests of Followers of
Financial Companies
9.2xmore likely to be
from COLOMBIA
than the average user
2.3xmore likely to be
from ATLANTA
than the average user
FINANCIAL
INSURANCE
REAL ESTATE
LOS ANGELES LONDON
ATLANTACHICAGO
NEW YORK
FOLLOWERS OF FINANCIAL
COMPANIES ARE MORE
LIKELY THAN THE AVERAGE
USER TO WORK IN
TOP FIVE CITIES
followers are from
TRAVELFOODBUSINESS SPORTS EDUCATIONPOLITICS COOKING MUSIC
FOLLOWERS ARE MORE
LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
Followers are
Followers are
Followers of Financial Companies
614x
2.4xNETWORK SIZE
.7xLESS LIKELY TO BE INTERESTED
IN VIDEO GAMES
.8xLESS LIKELY TO BE INTERESTED
IN HOME & GARDEN
300
AVERAGE
TWITTER USER
985
FOLLOWERS OF
FINANCIAL COMPANIESvs.
STRONGER THAN AVERAGE
TWITTER USERS
THEY HAVE A SOCIAL PULL
Social pull measures how well followers are
connected across social media.
Financial
Companies
Twitter
InfluenceStudy
Who is following large global
companies on Twitter?
The average Twitter user has approximately 300 connections
across all social media platforms, and followers of financial
companies average 985 connections across all social media
platforms.
Followers of financial companies have an average
network size 2.4 times that of average Twitter users