The findings described below are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year.

1. – SURVEY HIGHLIGHTS –
2016
SUPER BOWL
Many fans say the Super Bowl is more than a sporting event,
as the commercials & halftime show make it an entertainment spectacle.
say it’s a
sporting event
say it’s an
entertainment
spectacle46% 39%
of Millennials
are very likely
to talk about
the ads they like
with other fans
59%
43% OF MILLENNIALS
ARE VERY LIKELY TO SHARE
THAT AD ACROSS SOCIALS
58%say the game is better
with ads and halftime show
NEARLY HALF WOULD BE DISAPPOINTED
IF IT AIRED WITHOUT COMMERCIALS!
enjoy the suspense of
watching ads for the first
time during the game84%
** C O M M E R C I A L B R E A K **
Millennials are very likely to use
social media to interact with the game
1IN3say they will be
checking social
media “constantly”
87%believe that social
media brings them
closer to other fans
are much more likely
to use social media
during the game
55% are very likely to seek
out social posts from
brands or companies
42% ARE VERY LIKELY TO
RESPOND OR INTERACT DIRECTLY
45%
Fantasy Football players are by far
the most engaged audience on social media
Fans say they’d prefer
to watch at home
with family & friends
MORE THAN
fans agree that
advancements in technology
are changing football
for the better
8IN102IN3
The findings described here are based on a survey conducted by Penn Schoen Berland in partnership
with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted
online among a national sample of N=1000 people who plan to watch the Super Bowl this year and
who watched the Super Bowl last year. Additional information available upon request.
NEARLY
– SURVEY HIGHLIGHTS –
2016
SUPER BOWL
Many fans say the Super Bowl is more than a sporting event,
as the commercials & halftime show make it an entertainment spectacle.
say it’s a
sporting event
say it’s an
entertainment
spectacle46% 39%
of Millennials
are very likely
to talk about
the ads they like
with other fans
59%
43% OF MILLENNIALS
ARE VERY LIKELY TO SHARE
THAT AD ACROSS SOCIALS
58%say the game is better
with ads and halftime show
NEARLY HALF WOULD BE DISAPPOINTED
IF IT AIRED WITHOUT COMMERCIALS!
enjoy the suspense of
watching ads for the first
time during the game84%
** C O M M E R C I A L B R E A K **
Millennials are very likely to use
social media to interact with the game
1IN3say they will be
checking social
media “constantly”
87%believe that social
media brings them
closer to other fans
are much more likely
to use social media
during the game
55% are very likely to seek
out social posts from
brands or companies
42% ARE VERY LIKELY TO
RESPOND OR INTERACT DIRECTLY
45%
Fantasy Football players are by far
the most engaged audience on social media
Fans say they’d prefer
to watch at home
with family & friends
MORE THAN
fans agree that
advancements in technology
are changing football
for the better
8IN102IN3
NEARLY
The findings described here are based on a survey conducted by Penn Schoen Berland in partnership
with Burson-Marsteller’s Fan Experience specialty from January 14th-18th, 2016. The survey was
conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this
year and who watched the Super Bowl last year. Additional information available upon request.