Join Itzik Bejerano, senior developer at B&L to learn more on the Force.com platform and application development on Force.com. This session is sure to give you some ideas on how to move additional organizational functions into the Salesforce cloud.

1. Force.com Platform Ido Hacohen VP Sales and Marketing Itzik Bejerano Development Team Leader October 28th 2009

2. Applications Moving to the Cloud Today Cloud Computing Applications 1960’s Mainframe 1980’s Client/server

3. Platforms Moving to the Cloud 1960’s Mainframe 1980’s Client/server Today Cloud Computing Platforms

4. The Real-Time Cloud Focus on innovation and business benefits. The fastest way to build in the cloud with platform-as-a-service. Low cost infrastructure-as-a-service. Your Application

5. What Salesforce.com does for you YOU get to focus on innovation We do Infrastructure Services We do Application Services We do Operations Services Build your data model Build your business logic Build your user interface Network Storage Operating System Database App Server Web Server Data Center Security Sharing Integration Customization Web Services API Multi-Language Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC Force.com allowed us to create and deliver a total of 14 applications – all without the expense and hassles of traditional application development. “ ”

6. World’s First Real-Time Cloud 3 Global Data Centers & Disaster Recovery Real-Time Upgrades ISO 27001 Certified Security Real-Time Sandbox Environment Salesforce to Salesforce Real-Time Transparent System Status Real-Time Query Optimizer Proven Reliability Proven Real-Time Scalability Proven Real-Time Integration

7. Real-Time Mobile Deployment Have us show you how Salesforce uses Mobile Write Once Run Everywhere Avoid the hassle of developing apps across multiple devices Run your mobile and desktop apps on one platform Real-Time app deployment Available for all major device platforms Works seamlessly online or offline

8. IM Expenses Application  I am a: Minister at the Israeli Government And I need to: enter and track my expenses So I: keep my job and don’t embarrass myself I am a: Member of the Public And I need to: see IM expenses So I: know where my taxes are going

9. Building the Ideal Solution Create Your Database Create Your User Interface Create Your Business Logic Request Approval Approve Send to Accounting Yes Send Back No Action For 2 Days Escalate No Approve

10. Building Your Data Model Name Owner Status ID Date Amount Category Create Your Database Expense Report Expense Report Expense Line Contact

11. Building Your User Experience Tabs : Expense Reports Tab Layout : Control Layout Data Entry : Easy data entry Search : Add easy search Activities : Add Activity History Attachments : Allow attachments Internationalisation : Localisation, Multi-currency, Multi-lingual Create Your User Interface

12. Building Your Business Processes Validation : Amount > 0 Workflow : Alert manager on item > £1,000 Audit tracking : Log any changes to Amount, Category, … Reports : Track expenses by Category, by Employee, by Account Analytics: Dashboards Create Your Business Logic Request Approval Approve Send to Accounting Yes Send Back No Action For 2 Days Escalate No Approve

13. Building the Ideal Solution Not shown: Advanced Visualforce Buttons, Links Mashups AJAX, Flex Mobile Not shown: SOAP Message Web Services Apex Code Not shown: API Security & Sharing Create Your Database Create Your User Interface Create Your Business Logic Request Approval Approve Send to Accounting Yes Send Back No Action For 2 Days Escalate No Approve