Barbara C Lemaire completed an online course through Coursera titled "Understanding Google" taught by Professor Owen R. Youngman of Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications. The course taught students how to understand the tactics used by media companies, journalists, marketers, politicians and technologists to reach people and influence their behavior, using Google's success story as a case study.

1. coursera.org
Statement of Accomplishment
JULY 17, 2014
BARBARA C LEMAIRE, PHD
HAS SUCCESSFULLY COMPLETED NORTHWESTERN UNIVERSITY'S ONLINE OFFERING OF
Understanding Media by
Understanding Google
Through rigorous study of one of the biggest success stories of the
Internet era--Google--this course teaches students how to
understand the tactics that media companies, journalists,
marketers, politicians, and technologists use to reach them and
affect their behavior.
PROFESSOR OWEN R. YOUNGMAN
KNIGHT CHAIR IN DIGITAL MEDIA STRATEGY
MEDILL SCHOOL OF JOURNALISM, MEDIA, INTEGRATED MARKETING COMMUNICATIONS
NORTHWESTERN UNIVERSITY
THIS CERTIFICATE DOES NOT CONFER NORTHWESTERN UNIVERSITY CREDIT OR STUDENT STATUS. COURSERA HAS NOT VERIFIED THE
IDENTITY OF THIS STUDENT.