The National Library Week Facebook campaign ran from May 7-16 and consisted of 10 promotional posts with various themes highlighting the capabilities and resources libraries offer. The campaign saw substantial engagement across its metrics, adding over 600 new page fans, reaching nearly 400,000 people, and garnering over 49,000 post impressions and 6,000 video views. The most popular post received over 130 likes and had the highest overall reach.

1. National Library Week
2015
Facebook Campaign Review

2. Overview
Campaign Period: 7th
of May – 16th
of May
Number of Posts: 10 (all of them were promoted)
Posts’ Themes: promoting key capabilities of libraries
as places for lifelong learning, learning new skills,
improvement of professional qualifications, finding
helpful educational resources, socializing

3. Posts – 7th
of May
Post Copy: 3938 libraries, 3938
opportunities to change your
life with the power of
knowledge. Like that: link to a
personal story provided by the
Ruse Public Library

4. Posts – 8th
of May
Post Copy: The library – where
113 000 Bulgarians used the
Internet for the first time

5. Posts – 9th
of May
Post Copy: The library is a
helper you can rely on when
learning your lessons/doing
your homework

6. Posts – 10th
of May
Post Copy: Discover how many
unique adventures can begin in
one very familiar place

7. Posts – 11th
of May
Post Copy: See the library in a
different way (post with the
campaign videoclip)

8. Posts – 12th
of May
Post Copy: Knowledge acquired
in the library can change your
career

9. Posts – 13th
of May
Post Copy: See how the library
played a key part in Boyan’s
life: link to a video with Boyan’s
moving story

10. Posts – 14th
of May
Post Copy: It is never too late
for new knowledge

11. Posts – 15th
of May
Post Copy: What about a
meeting with someone you
share interests with? 

12. Posts – 16th
of May
Post Copy: Make the little big
step to new knowledge in the
library: link to an information
section on the BLIA website

13. Results
Page Fans Growth: 636 new page fans for 10 days
Total Campaign Posts’ Reach: 394454 people
Total Campaign Posts’ Impressions (number of times
posts were displayed): 493237
Campaign Video Views: 6154

14. Results
Likes Peak: 12th
of May, 131 Page likes received

15. Results
Most Liked Campaign Post

16. Results
Campaign Post with Highest Reach