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Digital Enterprise Research Institute                                    www.deri.ie




                  Survival, Evolution or Extinction? Shaping
                    Our Futures: the Social Semantic Web

                                                          John Breslin




 john.breslin@nuigalway.ie
 http://www.johnbreslin.org/
© Copyright 2009 Digital Enterprise Research Institute.
All rights reserved.
Social websites, semantics, and libraries
Digital Enterprise Research Institute                                  www.deri.ie



        •     A move from the Web to a “Social Web”:
                – Blogs, Wikipedia, Flickr, etc.
                – All powered by people and user-generated content
                – The blogosphere doubles in size every five months
        • [Digital] libraries need to participate in this ecosystem:
                – Contribute metadata to the ecosystem
                – Leverage the semantics being created by users




   2
Explosion of social / collaborative websites
Digital Enterprise Research Institute                 www.deri.ie




(disconnected)
From knowledge sharing to book recommendations
Digital Enterprise Research Institute                   www.deri.ie
Social websites and informal learning
Digital Enterprise Research Institute                                                www.deri.ie



       •     Estimates that 75-80% of learning is informal, and with 40-50% of
             employees accessing information and knowledge from the Social
             Web, it is potentially responsible for a large proportion of this
             informal learning (up to 30-40%):
               – “More than 40% of business users consume social networking
                 applications like blogs, intranets and RSS feeds more than three times a
                 week.”
               – “More than 30% of respondents read information in wikis, social
                 networks, discussion boards and videoconferences / IMs more than
                 three times a week.”
               – “More than 20% of respondents contribute to blogs, intranets, social
                 networks, discussion boards, video conferencing and tagging more than
                 three times a week.”
                       • http://www.technewsworld.com/story/59315.html
Enabling users to easily data silos one with them
       Social websites are like bring data
       Allowing users to easily move from on these islands
       Need ways to connect users / their data to another
Digital Enterprise Research Institute                              www.deri.ie




               * Source: Pidgin Technologies, www.pidgintech.com
What is the Semantic Web?
Digital Enterprise Research Institute                                           www.deri.ie



       • Sir Tim Berners-Lee et al., Scientific American, 2001:
               – “An extension of the current web in which information is given
                 well-defined meaning, better enabling computers and people to
                 work in cooperation.”
       • “Entrepreneurs see a Web guided by common sense”,
         John Markoff, New York Times, 2006:
               – “Referred to as Web 3.0, the effort is in its infancy, and the very
                 idea has given rise to skeptics who have called it an
                 unobtainable vision. But the underlying technologies are rapidly
                 gaining adherents, at big companies like IBM and Google as well
                 as small ones.”
       • Requires web pages to have metadata with underlying
         ontologies
It’s all a big graph of triples!
Digital Enterprise Research Institute                                                            www.deri.ie




                                                          #Bob            interest
                                        knows

                       #Alice                                  interest       dbpedia.org/
                                                name                           resource/
                                                                                 Guitar




                                                             type
                                         Alice Cooper
Metadata
                                                                                                Ontology
                              type




                                                                                     type
                                                        xmlns.com/
                                                         foaf/0.1/        interest
                                        knows             Person
                    xmlns.com/
                     foaf/0.1/                                 interest       www.w3.org/
                      Person                                                    1999/02/
                                                name
                                                                            22-rdf-syntax-ns#
                             www.w3.org/2000/01/rdf-schema#Literal              resource
Towards a Social Semantic Web
Digital Enterprise Research Institute   www.deri.ie
Previously in digital content and digital libraries
Digital Enterprise Research Institute                                       www.deri.ie



        •    Digital libraries provide:
               – Databases and archiving (storage)
               – Digital bibliographic descriptions (metadata)
               – Full-text search (interface)
        •    Advantages:
               – Content is accessible online
               – Federations of libraries, have to visit less places
        •    Disadvantages:
               – Lonely users!
               – If we need to find the right keywords, there is no one to ask
                 when we do not know them (e.g. “man without an ear” paintings)
               – Still many problems with connecting to other sources



   10
Possibilities with today’s interlinked social media
Digital Enterprise Research Institute                                               www.deri.ie



        •     Towards social semantic information spaces:
                – Semantic descriptions (interconnected metadata)
                – Annotations provided by users (social metadata)
                – Collaborative search and browsing (interface)
        •     Features associated with this:
                –    Search and browsing based on semantics empowers users
                –    Users contribute to the classification process
                –    Users can understand community-driven annotations
                –    Users enhance digital content using blogs, wikis on the side
                –    Library can interact with other Internet services




   11
JeromeDL, DERI’s social semantic digital library
Digital Enterprise Research Institute                         www.deri.ie



       • Integrated social networking with user profiling
       • Enhanced personalised search facility
       • Interconnects meaningful descriptions of resources with
         social media
       • Extensible access control based on social networks
       • Collaborative browsing and filtering
       • Dynamic collections
       • Integration with other Web 2.0 services
       • Open source!
Towards “Library 2.0” (3.0)?
Digital Enterprise Research Institute                                         www.deri.ie



       •     Users become active producers of the content and
             metadata
             JeromeDL can turn a single resource into a blog post:
               – Users can then annotate it
               – Users can also rank it
               – Metadata about user annotations is exported for other services
       •     Community annotations for multimedia:
               – Region of interest (ROI) tagging in photos
               – Time-tagging of video streams (e.g. video lectures)
       • Other Web 2.0 services can easily hook up to the
         information and services provided by JeromeDL
Exposing semantics in library contents to search
Digital Enterprise Research Institute                         www.deri.ie



       • Yahoo! Search Monkey and Google Rich Snippets
       • Highlights the structured data embedded in web pages




       • Google developers have indicated that scholarly
         publications marked up with Rich Snippets will also be
         picked up and appropriately indexed by Google Scholar

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Shaping our futures: the Social Semantic Web

  • 1. Digital Enterprise Research Institute www.deri.ie Survival, Evolution or Extinction? Shaping Our Futures: the Social Semantic Web John Breslin john.breslin@nuigalway.ie http://www.johnbreslin.org/ © Copyright 2009 Digital Enterprise Research Institute. All rights reserved.
  • 2. Social websites, semantics, and libraries Digital Enterprise Research Institute www.deri.ie • A move from the Web to a “Social Web”: – Blogs, Wikipedia, Flickr, etc. – All powered by people and user-generated content – The blogosphere doubles in size every five months • [Digital] libraries need to participate in this ecosystem: – Contribute metadata to the ecosystem – Leverage the semantics being created by users 2
  • 3. Explosion of social / collaborative websites Digital Enterprise Research Institute www.deri.ie (disconnected)
  • 4. From knowledge sharing to book recommendations Digital Enterprise Research Institute www.deri.ie
  • 5. Social websites and informal learning Digital Enterprise Research Institute www.deri.ie • Estimates that 75-80% of learning is informal, and with 40-50% of employees accessing information and knowledge from the Social Web, it is potentially responsible for a large proportion of this informal learning (up to 30-40%): – “More than 40% of business users consume social networking applications like blogs, intranets and RSS feeds more than three times a week.” – “More than 30% of respondents read information in wikis, social networks, discussion boards and videoconferences / IMs more than three times a week.” – “More than 20% of respondents contribute to blogs, intranets, social networks, discussion boards, video conferencing and tagging more than three times a week.” • http://www.technewsworld.com/story/59315.html
  • 6. Enabling users to easily data silos one with them Social websites are like bring data Allowing users to easily move from on these islands Need ways to connect users / their data to another Digital Enterprise Research Institute www.deri.ie * Source: Pidgin Technologies, www.pidgintech.com
  • 7. What is the Semantic Web? Digital Enterprise Research Institute www.deri.ie • Sir Tim Berners-Lee et al., Scientific American, 2001: – “An extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation.” • “Entrepreneurs see a Web guided by common sense”, John Markoff, New York Times, 2006: – “Referred to as Web 3.0, the effort is in its infancy, and the very idea has given rise to skeptics who have called it an unobtainable vision. But the underlying technologies are rapidly gaining adherents, at big companies like IBM and Google as well as small ones.” • Requires web pages to have metadata with underlying ontologies
  • 8. It’s all a big graph of triples! Digital Enterprise Research Institute www.deri.ie #Bob interest knows #Alice interest dbpedia.org/ name resource/ Guitar type Alice Cooper Metadata Ontology type type xmlns.com/ foaf/0.1/ interest knows Person xmlns.com/ foaf/0.1/ interest www.w3.org/ Person 1999/02/ name 22-rdf-syntax-ns# www.w3.org/2000/01/rdf-schema#Literal resource
  • 9. Towards a Social Semantic Web Digital Enterprise Research Institute www.deri.ie
  • 10. Previously in digital content and digital libraries Digital Enterprise Research Institute www.deri.ie • Digital libraries provide: – Databases and archiving (storage) – Digital bibliographic descriptions (metadata) – Full-text search (interface) • Advantages: – Content is accessible online – Federations of libraries, have to visit less places • Disadvantages: – Lonely users! – If we need to find the right keywords, there is no one to ask when we do not know them (e.g. “man without an ear” paintings) – Still many problems with connecting to other sources 10
  • 11. Possibilities with today’s interlinked social media Digital Enterprise Research Institute www.deri.ie • Towards social semantic information spaces: – Semantic descriptions (interconnected metadata) – Annotations provided by users (social metadata) – Collaborative search and browsing (interface) • Features associated with this: – Search and browsing based on semantics empowers users – Users contribute to the classification process – Users can understand community-driven annotations – Users enhance digital content using blogs, wikis on the side – Library can interact with other Internet services 11
  • 12. JeromeDL, DERI’s social semantic digital library Digital Enterprise Research Institute www.deri.ie • Integrated social networking with user profiling • Enhanced personalised search facility • Interconnects meaningful descriptions of resources with social media • Extensible access control based on social networks • Collaborative browsing and filtering • Dynamic collections • Integration with other Web 2.0 services • Open source!
  • 13. Towards “Library 2.0” (3.0)? Digital Enterprise Research Institute www.deri.ie • Users become active producers of the content and metadata JeromeDL can turn a single resource into a blog post: – Users can then annotate it – Users can also rank it – Metadata about user annotations is exported for other services • Community annotations for multimedia: – Region of interest (ROI) tagging in photos – Time-tagging of video streams (e.g. video lectures) • Other Web 2.0 services can easily hook up to the information and services provided by JeromeDL
  • 14. Exposing semantics in library contents to search Digital Enterprise Research Institute www.deri.ie • Yahoo! Search Monkey and Google Rich Snippets • Highlights the structured data embedded in web pages • Google developers have indicated that scholarly publications marked up with Rich Snippets will also be picked up and appropriately indexed by Google Scholar