Presented to Marketing and Technology Directors meeting of The Realty Alliance, Oct. 21, 2016, at the Sheraton Hotel Downtown Nashville.

1. Connect with Buyers
through mobile discovery

2. Competitive market
Want to control leads
Want to control info
Want to be responsive
Want to broaden their
reach
Mobile centric
On-demand mindset
Want personalized
relationship
Agent Buyer
Mobile plays a critical role in real estate transactions

3. 2013: Application Specific
Today: Universal
Apps
Tracking focus
Anticipates behavior
Interrupts (push)
Browsers
Content focus
Fulfills need
Consumer driven (pull)
Physical Web
Proximity technology has evolved significantly

4. Simple
Direct Access Content.
Bluetooth beacons broadcast URLs that are directly
accessible by nearby consumers.
Adaptable
Easily associate with any thing or place: Parking
meters, bus schedules, menus, home features, etc.
Recognizable
Universal logo.
Universal
Broad reach through Google Chrome,
Google Nearby, Opera, Mozilla Magnet,
and BKON’s PHY.net Scanner.
The Physical Web – “Walk up and use anything.” – Google

5. The Universality of the Physical Web
Democratize Access – Extend the Physical Web to Mobile Apps
Content
Management,
Hosting &
Distribution
The easiest platform
to create, distribute,
and remotely manage
external and hosted
content across both
apps and browsers.
Access
Through
Mobile Apps
+ Browsers
Anyone with mobile apps
enabled for the
Physical Web is able to
easily discover
nearby information.
Content can be
differentiated between
apps & browsers.

6. Expand your reach
Through mobile apps and
browsers, simultaneously
Be Directly Accessible
In the moment when a buyer
wants to engage through mobile
Measurable
To attribute content effectiveness
throughout the sales cycle
Browsers Apps
Differentiate
Provide unique info and insight
exclusive to your properties
Easily Manage Content
Control content and engagement
apart from third party app
Gain direct access to the widest audience

7. 1. Place 2. Create Content 3. Access

8. ContactListing Audio Tour
9:41AM
Any thing, place, experience.

9. FeaturesInsights Features
9:41AM
Any thing, place, experience.

10. richard.graves@bkon.com
615-498-3437
10.26.2016

11. Value added resellers can build
on our platform with enhanced
services to target specific
verticals. One reseller, SIGGNL,
has developed such a platform
tailored for realtors.
BKON Connect Reseller: SIGGNL (www.siggnl.com)

12. Create custom content cards
Choose from multiple templates
Easily organize beacons
Assign content to your beacon(s)
MLS Integration
Content preview
BKON Connect Reseller: SIGGNL (www.siggnl.com)

13. BKON Connect Reseller: SIGGNL (www.siggnl.com)
Professional design
Delivered seamlessly to smart
phone browsers
Add listings or contact cards to your
beacon(s)