2. Categories of Apps
Apps on Facebook are web apps that are loaded in the context of Facebook
in what we refer to as a Canvas Page. You can build your app using any
language or tool chain that supports web programming, such as PHP, Python,
Java or C#
Category
Books Navigation
Business News
Communication Apps for Pages
Education Photo
Entertainment Productivity
Fashion Reference
Finance Shopping
Food & Drink Sports
Games Travel
Health & Fitness Utilities
Lifestyle Video
Local Weather
Music

3. Famous fb apps
• Appdata  A leaderboard hub for fb apps
• Ranks based on
– DAU – daily active users
– MAU – monthly active users
– DAU/MAU
• Top 10 apps in facebook!!
1. Farmville 2
2. TripAdvisor
3. Instagram
4. Texas Holdem poker
5. SchoolFeed
6. Scribd
7. Birthdays
8. Bubblesafari
9. Microsoft live
10. Spotify

4. Farmville 2
• Active users -56,600,000
• Grow and harvest beautiful crops, raise adorable animals,
and craft delicious treats on your very own lifelike 3D farm.

5. Trip Advisor
• Active users -39,600,000
• TripAdvisor - Unbiased hotel reviews, photos and travel advice for
hotels and vacations - Compare prices with just one click.

6. Instagram
• Active users -38,000,000
• A fast, beautiful and fun way to share your photos with
friends and family

8. Benefits of FB Apps
• Branding
• Customer Engagement
• Drive Web Traffic
• Reputation Management
• New Customer Acquisition
• Lead Generation
• Client Retention
• The Viral Effect
• Feedback Mechanism
• Build Business Use Cases

9. Revenue Model
• Cost per action advertising cost per 1000 impression, cost per click, cost
per sales/leads
• Free version asking the user to go for a paid version for better features etc.
Paid version of apps
• Donations
Subscription pricing model
• Pay for advancing in levels or payment for buying virtual items.
Subscription pricing model (in which the app companies will be selling an
access to valuable data about themselves or the game rather then selling
virtual items. Out of the total revenue 30% would be given to fb.

10. How to Make FB Apps

11. How to Make FB Apps