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Unrestricted© Siemens AG 2014. All rights reserved 
The Value of EU Big Data Value Coordination & 
Support Actions for Ind...
Page 2 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Siemens in Europe1) 
Boost...
Page 3 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Siemens Vision 20201) 
Sel...
Page 4 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Industrial domain and devi...
Page 5 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Reducing megatons of CO2 e...
Page 6 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Towards a zero-fault syste...
Page 7 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Value-driven healthcare by...
Page 8 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Increasingly complex envir...
Page 9 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Europe wants to build a su...
Page 10 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
New insights lead to new ...
Page 11 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved 
Sebnem Rusitschka 
Senior...
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The Value of EU Big Data Value Coordination & Support Actions for Industrial Stakeholders

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"The Value of EU Big Data Value Coordination &
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The Value of EU Big Data Value Coordination & Support Actions for Industrial Stakeholders

  1. 1. Unrestricted© Siemens AG 2014. All rights reserved The Value of EU Big Data Value Coordination & Support Actions for Industrial Stakeholders Sebnem Rusitschka Siemens Corporate Technology | September 2014
  2. 2. Page 2 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Siemens in Europe1) Boosting competitiveness for the continent 1) http://www.siemens.com/press/pool/de/homepage/siemens-company-presentation.pdf 2013 Employees 195,847 (EU-28) Revenue 27,713 (EU-28 in millions of €) As of September 30, 2013 • More than half of Europe’s installed offshore wind power capacity is from Siemens • More than 80% of the automobile factories in Europe use Siemens automation and drive technologies • Siemens is the market leader in large medical imaging systems in Europe
  3. 3. Page 3 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Siemens Vision 20201) Selected growth fields are electrification, automation, and digitization 1) http://www.siemens.com/investor/pool/en/investor_relations/financial_publications/speeches_and_presentations/140529_bernstein_ny_presentation.pdf
  4. 4. Page 4 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Industrial domain and device know-how enable the creation of Smart Data from potentially Big Data sources Smart Data to Business1) – Tackling the Veracity and Value Challenge of Big Data Customer benefit • Performance increase • Cost reduction • Energy saving • Risk avoidance/ security/ safety • New business models Data from products, systems, sensors, processes Data Business Innovation Value Generation Data analytics Business Intelligence … Domain know-how Device know-how Smart Data Analytics know-how ''Smart data to business'' Power plants Power grids Factories Hospitals 1) http://www.siemens.com/press/pool/de/feature/2014/corporate/heuring-factsheet-en.pdf
  5. 5. Page 5 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Reducing megatons of CO2 emissions whilst increasing productivity of wind farms Smart Data to Business Examples (1/3)
  6. 6. Page 6 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Towards a zero-fault system and better planning for the world’s largest particle accelerator Smart Data to Business Examples (2/3)
  7. 7. Page 7 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Value-driven healthcare by smart data-driven therapy guidance for physicians Smart Data to Business Examples (3/3)
  8. 8. Page 8 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Increasingly complex environment requires a networked research & innovation approach Today’s innovation environment 1) http://www.siemens.fi/pool/cc/events/elp2013/norbert-luetke-entrup.pdf
  9. 9. Page 9 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Europe wants to build a sustainable Data Economy Coordination and Support Actions Externalities Economic, Legal, Social, … Policy Roadmap European Data Economy Framework, Incentives, … Digital Single Market EU Big Public Private Forum 2012-14*) EU BYTE Community 2014-16 **) Sectorial Requirements Energy, Transport, Health, … Technology Roadmap Big Data Value Public Private Partnership 13 October 2013 ***) Stakeholder Coordination • Strategic Research & Innovation Agenda • European Data Forum *) http://www.big-project.eu/ **) http://www.byte-project.eu ***) http://www.bigdatavalue.eu/
  10. 10. Page 10 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved New insights lead to new questions, which we can answer collaboratively (Expected) Results of the Coordinated Actions Externalities Economic, Legal, Social, … EU Big Public Private Forum 2012-14 EU BYTE Community 2014-16 Sectorial Requirements Energy, Transport, Health, … Technology Roadmap10/2014 Policy Roadmap • Interviews, workshops within sectors and technology players • Clear increase in awareness • Non-technical bottlenecks • Skills, confidentiality & privacy, fragmented policies • Fast paradigm shifts every 3 yrs • “Resilient Business & Technology Capability Building”1) • Foresight methods with cross-impact analyses involving • Policy-makers, experts, citizens • Case studies, such as Smart Cities, as a means to • Build focal communities • Stress-test utmost cross-sectorial data-driven scenarios • Enhance participation 1) http://big-project.eu/sites/default/files/BigDataStory_Whitepaper_long-version_final_2014-06-03_oU.pdf
  11. 11. Page 11 September 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved Sebnem Rusitschka Senior Key Expert Prescriptive Analytics & In-field Applications Siemens AG Corporate Technology Business Analytics & Monitoring Otto-Hahn-Ring 6 D-81379 Munich Phone: +49 (89) 636-44127 Fax: +49 (89) 636-41423 Mobile: +49 (172) 357 59 35 E-mail: sebnem.rusitschka@siemens.com siemens.com/innovation

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