1. Course: Management Control Systems
Indian Institute of Plantation Management, Bangalore
Presented by: Bidhu Bhushan Binit(11PGDM08)
2. • Introduction
• Business:
-Introduction of company
-Products
-Mode of delivery
-Uniqueness
• Strategies & Implementation:
-generic competitive Strategy
-target customers
-pricing
-service
-awareness practices
3. Today when the consumers are health
conscious and world’s focus is on
environment, business organizations are
looking for compatibility.
This presentation is going to show you an
example of a business moving forward
considering all these elements by
making them competitive advantages.
4. • Oxygen acre is a Mysore based dairy farm
which provides unadulterated, pure and
fresh milk and milk products besides good
service.
• Earth friendly methods of cattle rearing and
associated farming with “simply natural” as
farm’s tag line.
• Pure bred cows(jersey,HF) feeding
organic, are used to produce pure and
quality milk.
• Mr. Chida Shivanna is CEO and Mr. Ravi
Shankar is the marketing head.
5. Fresh Milk Happy Soap
Cheese(paneer,ghee,m
ozarella,)
• untouched • Hand made
• Hygienic
• Unadulterated • naked
• Prepared
• Base immediately
price:rs.40/ltr after evening
milking
• Absence of
artificial
additives
6. FFL(fitness for
Egg
life)
• organic • Fitness program
• Pure organic • Recommended
grain diet for meal
hen • 18
servings/week
7. Earlymorning delivery at door step.
Option to access and manage your milk
account over internet.
10. Focused Differentiation Strategy
- Niche market(narrow buyer segment of
market.
- Focus on quality for ultra health
conscious consumer
- High price
- Differentiation on quality and mode of
production
11. Health conscious
High income group
Excellent service expectation group
Location: Mysore
(a tourist place near to Bangalore; being an
added advantage)
12. Products are highly priced than normal.
- high cost involved
- Focused customers
- Service excellence
- Low customer base with high price result in maintaining profit.
13. From cow to kitchen in less than 1 hour.
Money back guarantee:
-If consumer is not happy with the
milk, money will be refunded without any
question.
a robust step to win the confidence of
customer.
14. Farm tour program
-gives information about process
-information with joy and fun
Internet
15. • Normally we can say that Oxygen acres products
are competing with normal dairy farm products.
But changing business environment, customer’s
preference and thus their behavior will change
the equation.
• In very near future, organic dairy products will
arise as a huge market and then normal dairy
products will prove as a very weak substitute.
• Shift in behavior of customers and market have to
be seen. All the best to Oxygen acres.