ESL 0823L

2. Generating Interest
In Products
Words and Phrases to
remember

3. 3
First,
 Remember the different parts of the sale
 1. Introductions/Greetings
 Good Morning
 Good Afternoon
 Good Evening
 How do you do?
 How are you today?
 How are you?

4. 4
First,
 Remember the different parts of the
sale
 2. Beginning the pitch/sale
 May I help you?
 What can I do for you today?
 Is there anything I can help you
with?
 I see you’re looking at our new….

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First,
 Remember the different parts of the
sale
 3. Positive product details
 Any positive adjectives that apply to
your product (study your products and
use synonyms to be able to ‘paint a
better picture’ of your product)
 Beautiful, Built to last, Top-of-the-line

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First,
 Remember the different parts of the
sale
 4. Addressing Customers’ Concerns
 Countering negative adjectives with
positive spins.
 Is it “old” or is it “retro/a classic”, is it
“expensive” or is it “top of the line/
couture”?

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First,
 Remember the different parts of the
sale
 4. Addressing Customers’ Concerns
 Being informed about your product will
help you address any concerns
 If you don’t know how to address a
concern, politely excuse yourself and
find a way to get the information you
need to do so.

8. 8
First,
 Remember the different parts of the
sale
 5. Finishing the pitch/ Closing the deal
 Thank you very much, it was pleasure
doing business with you!
 Thank you very much, I’m really glad
we were able to help you out today.

10. Generating Interest
In Products
Words and Phrases to
remember

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Buzz Words
 Words have power. We all know that.
So which marketing words encourage
subscribers to act, customers to buy, or
donors to give?

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Buzz Words
 1. Sale
 – It’s the old faithful of marketing
words. While a lot of businesses use the
word “sale,” it has the power to
motivate customers. Who doesn’t love a
good deal?

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Buzz Words
 1. Sale
 Example
 Actually, you’re very lucky because this
item happens to be on sale right now!
 We have a sale now, _______ (sale
details)
 You don’t have to worry about breaking
the bank because this item is actually
on sale right now.

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Buzz Words
 2. Off
 – If you can offer your audience an
incentive like 50% off, or $25 off your
next $75 purchase, you’ll pique interest
quickly and give customers added
incentive to buy.

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Buzz Words
 2. Off
 Example
 This bed is 25% percent off right now
which brings the total to a low cost
of___
 We have a deal on for that one, it’s
30% off today.

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Buzz Words
 2. Off
 Another thing to remember is 50% off
is also referred to as “Half Off”,
Orapopo?
 Examples
 All items will be half off on Black
Friday.
 For a limited time only, that bed will be
half off.

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Buzz Words
 3. Now
 – This handy word encourages people
to act. It creates a sense of urgency.
Usually “now” is used as part of a call to
action. Examples include: Shop now,
Act now, Subscribe now.

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Buzz Words
 3. Now
 – Example
 Buy it now and we’ll have it at your
door by December 13th.
 It’s (the item being discussed) 25% off
right now so you’ll want to act now to
take advantage of those savings

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Buzz Words
 4. New
 – Customers are intrigued by the
newest gadget, product or offer. It’s an
attention-grabbing word that’s effective
in emails or in person.

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Buzz Words
 4. New
 Example
 This is a brand new model.
 This is our newest model.
 This is a newer model.
 This is the newest one we have.
 This is the newest one/model on the
market

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Buzz Words
 5. Best sellers
 – People like knowing what items or
services are popular, so creating a list
of best-selling products is a great way
to capture additional sales. Here’s an
example from home goods store,
Wayfair. The subject line reads: Best-
selling accent furniture to find that
missing piece. The body of the email
also uses the word “best sellers.”

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Buzz Words
 5. Best sellers
 Examples
 This one is a best seller
 This is our best selling model right
now
 We simply can’t keep this one in stock,
it’s our best seller right now

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Buzz Words
 6.
 Be the first – Customers like exclusive
access. Give your audience a sneak
peak at new products, upcoming offers
and high-quality content.

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Buzz Words
 6.
 Be the first
 When we get that item in, you’ll be the
first to know
 The next time we have a sale, you will
be the first to know
 The next time I see a sale on this item,
you will be the first one I call/ tell

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Buzz Words
 7. Your
 – Words like “your” or “you” show
customers that you’re thinking about
them. It’s a simple personalized touch
that can go a long way to increase
sales. Take a look at the three subject
lines below. Each one includes the word
“your” or “you.”

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Buzz Words
 7. Your

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Buzz Words
 8. Thank you
 – Show your customers a little love by
showing your appreciation once in a
while. When you reach a new goal,
thank your customers with a new deal,
host a customer appreciation event or
send a kind email thanking new
subscribers for signing up.

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Buzz Words
 8. Thank you (be friendly and give
extra smiles here)
 Examples
 And once again, thank you for choosing
___, we hope we were able to meet all
your needs today.
 Thank you so much, we hope to see
you again

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Buzz Words
 9. Remember
 – Your customers are busy, so it’s
always a good idea to send reminder
emails. Maybe you want to remind
customers about an event or to use the
reward points that they’ve
accumulated.

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Buzz Words
 9. Remember
 Example
 Remember, the sale ends on July the
15th, Mr. Conley
 And remember that comes with free
shipping
 And remember you still have that 25%
discount.

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Buzz Words
 10. Free / At No Extra Charge To
You / Free of Charge
 Eventually, they might be willing to
spend money, but at first, they’ll need
some kind of incentive.
 If you have a free incentive to offer –
by all means – highlight that
information from the get-go in your
advertisement.

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Buzz Words
 10. Free / At No Extra Cost To You
 Examples
 This one comes with free shipping
 And it will shipped straight to your door,
free of charge.
 And it will shipped straight to your door,
at no extra cost to you.

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Buzz Words
 10. Free
 Another way to say free is “On the
House”
 Examples
 We can throw in the duvet, on the
house.
 We’ll ship it out tomorrow, on the
house.
 … Which includes the matching
pillowcase and sheets, on the house.

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Buzz Words
 11. Try
 – The word “buy” can sometimes appear
aggressive, test something softer. One
variation is the the word “try.” Use it to
connect with users who may not be ready to
bust out their credit cards and start spending.
 “Try” is a word that’s motivating and action-
oriented, but it won’t overwhelm people who
aren’t quite ready to commit.

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Buzz Words
 11. Try
 Examples
 I’ll let you try it out and see what you think
 Go ahead and give it a try and if that doesn’t
work for you, we can keep looking

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Buzz Words
 12. Ends
 Are you advertising a promotion that ends on
a specific date? If so, include that
information – a concrete deadline is
invaluable for inspiring people to take action.

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Buzz Words
 12. Ends
 Examples
 This sale ends on October 17th
 The promotion ends on October 17th
 This sale actually ends on October 17th, if
that helps you decide (if they are ‘on the
fence’/ unsure)

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