Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.

1. DIGITAL MARKETING
FOR YOUR BUSINESS
by
Ritesh Kumar Bhanu
08 August 2022

2. UNDERSTADING THE MARKETING
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3. MARKETING VS DIGITAL MARKETING
DIGITAL TRADITIONAL
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4. DIGITAL
MARKETING
Digital Marketing is the marketing of products
or services using Digital Technologies, mainly
on internet, but also including mobile phones,
Display Advertising and any other Digital
Medium.
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5. WHY ?
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Low Cost
Real Time Result
Brand Development
Greater Exposure
Better Engagement
Easy Analytics

6. CAREER
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7. CAREER
SOCIAL MEDIA
ANALYST
Salary - 18-30K
After3 years of experience
Designation
SOCIAL MEDIA
MANAGER
Salary - 35-65K
PPC ANALYST
Salary - 18-30K
After 2 years of experience
Designation
SR. PPC
ANALYST
Salary - 35-65K
FREELANCE
DIGITAL MARKETER
Monthly Earning with
just 2-3 project
40-75K
4-5 Projects
1Laksh -1.5 lakh
DIGITAL MARKETING
EXCECUTIVE
Salary - 21-35K
DIGITAL MARKETING
MANAGER
Salary - 50-75K
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8. FUTURE OF DIGITAL MARKETING
Total Globally Digital Marketing Spend
set up to reach 876 billion by 2026.
https://www.statista.com/statistics/237974/online-
advertising-spending-worldwide/
According to Statistica [20] report, in
2025, the total number of connected
devices in the world will be
approximately 75.44 billion.
https://www.researchgate.net/publication/325645304_A_Reliable_Com
munication_Framework_and_Its_Use_in_Internet_of_Things_IoT
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9. SEO (Search Engine Optimization)
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Search engine optimization is the process of Optimizing your online
contents so that search engine likes to show it as a top result for
searches of certain Keyword.

10. SEO (Search Engine Optimization)
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11. SEO (Search Engine Optimization)
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12. SEM (Search Engine Marketing)
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Search engine marketing is the process of
gaining traffic and visibility from search
engines through both paid and unpaid

13. SEM (Search Engine Marketing)
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14. Content Marketing
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Content marketing is a marketing
strategy used to attract, engage, and
retain an audience by creating and
sharing relevant articles, videos, podcasts,
and other media.

15. Content Marketing
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16. Social Media Marketing
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Social media marketing is the
use of social media platforms and
websites to promote a product or
service.

17. Social Media Marketing
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18. Pay Per Click
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PPC stands for pay-per-click, a
model of internet marketing in which
advertisers pay a fee each time one
of their ads is clicked.

19. Email Marketing
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Email marketing is the act of sending a
commercial message, typically to a
group of people, using email. In its
broadest sense, every email sent to a
potential or current customer could be
considered email marketing.

20. Email Marketing
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21. Affiliates Marketing
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PPC stands for pay-per-click, a
model of internet marketing in which
advertisers pay a fee each time one
of their ads is clicked.

22. DIGITAL MARKETING
TOOLS

23. DIGITAL MARKETING TOOLS

24. Any Questions?
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25. THANK
YOU
for attending the sessions