A digital copy of the BH24 (15 January 2016 edition). Zimbabwe's premier business news free sheet published by the Zimpapers Newspapers Group (1980) Limited and available every week day from 15:30hrs to give a summary of the day's business news.

1. By Tawanda Musarurwa
HARARE -Getbucks Financial
Services, which listed on the
Zimbabwe Stock Exchange
yesterday, made history for
being the first company not
to trade on its first day of
listing as there were no tak-
ers for the company shares.
Getbucks is the first IPO to
list since 2007 when engi-
neering firm ZECO listed.
Following its listing, the ZSE
announced that the company
now has 1,093,567,251 new
shares in issue.
These are basically the
shares held by shareholders
which are tradable or 'issued
share capital'.
Yesterday, GetBucks
released the results of their
IPO which raised $73 363
from the general public,
while the balance of $3,22
million was raised from the
underwriters.
GetBucks Zimbabwe is owned
55 percent by Mauritius-reg-
istered GetBucks Limited
and 34,06 percent by local
firm Brainworks Capital,
with pension funds holding
the remaining shares.
The ZSE has suffered a
drought of new listings and
the other listings on the
market over the last couple
of years have been achieved
by way of Introduction.
In 2015, Simbisa Brands and
Proplastics listed on the ZSE
by way of introduction.●
News Update as @ 1530 hours, Friday 15 January 2016
Feedback: bh24admin@zimpapers.co.zwEmail: bh24feedback@zimpapers.co.zw
Getbucks fails to trade on listing
MyBucks Global CEO Dave van Niekerk

2. BH24
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3. By Funny Hudzerema
HARARE - Zimbabwe to date
exported 21,1 million kilogrammes
of Virginia tobacco worth $160,9
million since trading commenced
last year.
The golden leaf has been sold at an
average price of $7, 61 per kg.
During the samel period last year,
the country has exported a total
of 7,3 million kg of tobacco worth
$51,2 million at an average price
of $7,02 per kg, reflecting a sig-
nificant upturn in both volume and
value in the current export season.
The bulk of the locally produced
tobacco has been destined for the
Chinese market. Latest figures
from the Tobacco Industry and
Marketing Board (TIMB) show that
China has imported a total of 18,6
million kilograms of the golden leaf
at a total value of $150,7 million at
an average price of $8,10 per kg.
Besides China, the other top buyers
of Zimbabwe’s golden leaf (in terms
of mass) include Belgium which
imported 894 040 kg worth $4,3
million at $4,85 per kg, followed by
neighbouring South Africa, which
has to date purchased 557 400 kg
for $1,2 million at $2,21 a kg.
In fourth position is Indonesia
which spent $2,2 million on 473
220 kg at an average price of
$4,84 a kg, followed by the Rus-
sia that bought 268 400 kg for $1
million at $4,08 per kg. The United
Arab Emirates has so far purchased
178 200 kg for $578 160 at $3,34
per kg, while Armenia scooped up
79 200 kg for $229 680 at $2,90
per kg.
Vietnam has so far shelled out
$128 000 for 40 000 kg at $3,20
per kg, with Holland buying 19 800
kg for $176 170 at $8,90 per kg.
Taiwan purchased 19 200kg of
Zimbabwean tobacco to the value
of $88 512 at an average price of
$4,61 per kg.
Tobacco is one of Zimbabwe’s major
agricultural exports, accounting for
over 10 percent of the country’s
gross domestic product.●
3 news
Zim exports tobacco worth $161m
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4. BH244

5. HARARE - The Zimbabwe
Council for Tourism (ZCT) will
next month hold a convention
in the resort town of Victoria
Falls to tackle issues affecting
the industry.
Formed in 1988, the ZCT is
the voice of operators in the
travel and tourism sector,
representing players in eight
sectors among them hospital-
ity, tour operators, airlines as
well as car hire companies.
ZCT president Francis
Ngwenya said they decided
to replace their annual con-
gresses with a convention
since the former restricted
attendance mainly to mem-
bers of the organisation.
“The tourism convention will
be a platform for the widest
possible focus on matters
related to the travel and tour-
ism sector,” he said.
“No such national tourism
gathering has been convened
in Zimbabwe since independ-
ence.”
The meeting, which will run
from February 10 to 12, will
be held at Elephant Hills hotel
and is expected to attract over
300 delegates.
Participants are also expected
to come from regional coun-
tries including Angola, Bot-
swana, Mozambique, Namibia,
South Africa and Zambia.
It will run under the theme,
“Growing emerging economies
through tourism develop-
ment.”
“The event will be a boost
for business in Victoria Falls
which traditionally is low dur-
ing February,” Ngwenya said.
He said the gathering would
be critical in mapping strat-
egies towards ensuring the
country attained the target of
boosting tourist arrivals to
5 million by the year 2020
and to earn the targeted $5
billion.
- New Ziana.●
5 news
ZCT to hold tourism convention in Vic Falls

6. BH246

7. HARARE - The Zimbabwe
Farmers Union is urging
farmers to prepare for future
droughts by investing in irri-
gation and water harvesting
infrastructure as the severity
of climate change is increas-
ing.
ZFU executive director Paul
Zakariya said farmers should
plan for the future in order to
be prepared if the country was
to experience more dry spells.
“As a Union we urge farm-
ers to look into the future
and employ alternatives that
include irrigation and water
harvesting as relying on rain
is not the way to go, given the
rapidly changing climate,” he
said.
Mr Zakariya said water har-
vesting, which many farmers
did not practice, should be
adopted as soon as possible in
order to lessen the hardships
that farmers throughout the
country experienced.
“Farmers should practice water
harvesting in order to supple-
ment the poor rains,” he said.
Water harvesting is the collec-
tion of runoff for productive
purposes.
“Instead of runoff being left to
cause erosion, it is harvested
and utilized. In the semi-arid
drought-prone areas where it
is already practiced, water
harvesting is a productive
form of soil and water conser-
vation,” said Zakariya.- New
Ziana.●
7 news
Irrigation and water harvesting the way to go

8. BH248

9. HARARE - The equities market
continued to show bearish form
as the mainstream industrial
index dropped 2.28 (or 2,03 per-
cent) on a week-on-week basis.
Following trading today, which
typified by low activity, the indus-
trial index shed 1.26 to close at
109.88.
A mere two counters traded in
the red. Beverages producer
Delta slumped $0,0270 to close
at $0,6405 and Fidelity Life eased
$0,0025 to $0,0975.
No counter traded in the posi-
tive territory as heavyweights
BAT, Innscor and SeedCo were
unchanged at $12,2000, $0,2400
and $0,8375, respectively.
The mining index was unchanged
from yesterday at 21.74 as Bind-
ura, Falgold, Hwange and RioZim
maintained previous price levels
at $0,0128, $0,0050, $0,0300
and $0,1040, respectively.
Compared to the previous week,
the mining index was down
1.74 (or 7,41 percent). - BH24
Reporter ●
ZSE9
Bourse extends losses as week ends
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10. Movers CHANGE Today Price USc SHAKERS Change TODAY Price USc
Delta -4.04 64.05
Fidelity Life -2.50 9.75
Index Previous Today Move Change
Industrial 111.14 109.88 -1.26 points -1.13%
Mining 21.74 21.74 +0.00 points +0.00%
10 zse tables
ZSE
Indices
Stock Exchange

11. 11 DIARY OF EVENTS
The black arrow indicate level of load shedding across the country.
POWER GENERATION STATS
Gen Station
15 January 2016
Energy
(Megawatts)
Hwange 562 MW
Kariba 699 MW
Harare 0 MW
Munyati 22 MW
Bulawayo 24 MW
Imports 100 MW
Total 1338 MW
21 January 2016 - CZI/Herald Business Annual Economic Outlook 2016 Half Day Symposium; Venue: Meikles Hotel, Harare; Time:
08:30 to 12:50hrs
10 February 2016 - Nampak Zimbabwe Annual General Meeting: Venue 68 Birmingham Road, Southerton, Harare: Time 12:00
THE BH24 DIARY

12. JOHANNESBURG - South Africa's
rand weakened in early trade on
Friday, erasing gains of the previ-
ous session, as global risk aversion
caused by fears over the health of
the global economy on falling oil
prices hit risk assets.
Stocks were however set to open
slightly firmer at 0700 GMT, with
the JSE securities exchange's Top-
40 futures index adding 0,50 per-
cent.
Today's big event in the local equi-
ties market is the listing of the
world's largest brewer, Anheuser
Busch InBev on the Johannesburg
Stock Exchange after the Bel-
guim-based brewer won over peer
SABMiller in October.
The rand was 0,73 percent weaker
at 16,5700 by 0650 GMT compared
with Thursday's close of 16,4500.
China's fragile economy, lower
oil prices and local fundamentals
undercut sentiment in Africa's most
advanced economy, analysts said.
"The rand has reattached to these
global themes. It will not take
much to get the rand moving again
as the US, China, oil and local sen-
timent all provide meaningful risk,"
said Rand Merchant Bank currency
strategist John Cairns.
Although the oil price decline is
good for South Africa and the rand
given that the commodity is the
country's biggest single import,
Cairns said "global sentiment is still
very fragile."
In fixed income, the yield on the
benchmark government bond
maturing in 2026 shed 3 basis
points to 9,630 percent
- Reuters●
regioNAL News12
Rand weakens on fragile global sentiment
Kenyan shilling
steady, seen easing
NAIROBI - Kenya's shilling was
stable on Friday and traders
said it was expected to weaken
next week due to increased dol-
lar demand from importers.
At 0717 GMT, commercial
banks quoted the shilling at
102,35/45 to the dollar, the
same as Thursday's close.
"It's very quiet. Both coun-
ters, demand and supply are
very well-matched. Next week
we expect the shilling to be
under pressure. We will have
more demand ... from general
importers and manufacturers,"
a senior trader at one commer-
cial bank said
.- Reuters●

13. Chinese stocks fell back into a
bear market, wiping out gains
from an unprecedented state
rescue campaign as investors
lose confidence in government
efforts to manage the coun-
try’s markets and economy.
The Shanghai Composite Index
sank 3,5 percent at the close,
falling more than 20 percent
from its December high and
sinking below its low during
the depths of a $5 trillion rout
in August. Friday’s decline
was attributed to persistent
investor concerns over vola-
tility in the yuan and a report
that some banks in Shanghai
have halted accepting shares
of smaller listed companies as
collateral for loans.
The selloff is a setback for
Chinese authorities, who have
been intervening to support
both stocks and the yuan after
the worst start to a year for
mainland markets in at least
two decades. As policy makers
in Beijing fight to prevent a
vicious cycle of capital outflows
and a weakening currency,
the resulting financial-mar-
ket volatility has undermined
confidence in their ability to
manage the deepest economic
slowdown since 1990.
“Sentiment on the yuan has
to stabilize before we see sta-
bility returning to the equity
market,” said Ronald Wan,
chief executive at Partners
Capital International in Hong
Kong.
China’s domestic stock market
has become one of the most
visible symbols of waning
investor confidence in Asia’s
largest economy. After cheer-
leading by state media helped
fuel an unprecedented boom in
mainland shares last summer,
the market crashed as regula-
tors failed to manage a surge
in leveraged bets by individual
investors.
While a state-sponsored mar-
ket rescue campaign sparked a
25 percent rally in the Shang-
hai Composite, those gains
were wiped out on Friday as
the index closed at its lowest
level since December 2014.
Losses this year were fueled by
a controversial circuit-breaker
system, blamed for exacerbat-
ing declines before authorities
scrapped the mechanism four
days after its introduction.
Stocks extended losses in the
afternoon after International
Finance News, a publication
managed by the People’s Daily,
reported banks will only accept
shares of CSI 300 constituents
for pledges while cutting the
collateral ratio to 35-40 per-
cent from 50 percent.
- Bloomberg●
internatioNAL News13
China stocks enter bear market as state-fueled rally evaporates

14. By Nigel Gambanga
The diversity that exists among
people has meant that there are
many preferred ways of expres-
sion. That’s the simple principle
that has explained the rise of
numerous social media platforms
that provide different value
propositions.
Instagram is one platform that
exemplifies that. Its use of
imagery and video to capture
moments has helped it create its
own separate avenue for expres-
sion. As is the case with other
social media platforms adver-
tisers and brand specialist have
exploited that.
In the last quarter of 2015, Ins-
tagram looked beyond the United
States and the developed world
and opened up its Instagram
Ads feature to countries around
the world. The service had been
active for a year and a half before
that, slowly being extended to
just 30 countries before being
green lit for the rest of the world.
Instagram’s value for advertising
and brand building has been easy
to sell so far. In markets like the
United States where it has been
actively used for ad campaigns,
the Instagram team has been
quick to highlight a number of
successful campaigns for sales
and product visibility.
The platform leads other social
networks like Facebook when it
comes to engagement with fig-
ures from as recently as Septem-
ber 2015 showing a per-follower
engagement of 4,213 percent
ahead of Pinterest, Facebook,
and Twitter.
Through the presentation of
strong visual cues that include
video, photo and carousel views,
brands can express various con-
cepts through engaging media.
The tie in that Instagram also
provides with other social net-
works through shared posts also
helps enhance this visibility to
other platforms.
A story told visually can be
ported to Facebook, creating
interest in other visually com-
pelling campaigns that are being
carried on Instagram. All this is
unfolding in a world where social
media is increasingly driven by
image and video.
Why isn’t being used it
locally?
In Zimbabwe, the case of Ins-
tagram has only been explored
at the surface mostly because
of the limited following that the
social media platform has among
mobile broadband subscribers.
The high cost of mobile broad-
band and Instagram’s exten-
sive use of data (the platform is
mainly powered by images and
videos) doesn’t help the situa-
tion either.
When it comes to social media
campaigns, local companies and
brands have pledged their alle-
giance to Facebook which has
experienced the highest follow-
ing among social media plat-
forms. The situation has been
amplified by mobile operator
products like social media bun-
dles that cater for Facebook,
WhatsApp and Twitter.
However, in all this there is still
some value that can be extracted
from Instagram by Zimbabwean
brands. A test on the Insta-
gram Ads feature shows that
up to 55,000 Zimbabweans can
be reached through an ad cam-
paign.
These numbers have been
enough to sway brands normally
active on social media like GTeL,
ZOL, Telecel, ZiFM Stereo as well
as personalities in the entertain-
ment and fashion like Tehn Dia-
mond, Jah Prayzah, Winky D and
Pokello who also command sig-
nificant followings.
Their accounts are a reflection
of how far a brand can express
itself visually through Instagram,
creating a level of character and
brand development that isn’t as
easily carried on Facebook or
Twitter.
As long as brands are consider-
ing extensive visual engagement
and looking for an avenue that
carries depth in the expression
of captivating moments that are
better viewed than read, then
putting effort and resources into
Instagram campaign is worth
exploring. - TechZim●
14 analysis14 analysis
Why Zimbabwean brands should explore the Instagram opportunity