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SOC2002: Sociological Analysis and Research Methods ,[object Object],[object Object],Lecturer: Bonnie Green [email_address]
The research process: today… 1 2 3 4 5 6 LECTURES 11, 12 & 13 Reporting Research question Research design Data collection Data analysis Interpretation Literature review, and/or field reconnaissance Topic/Object Choosing indicators & Project Planning Ethics Quality
Data Analysis (3):  Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Analysis (3):  Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visual Methods DATA TYPES: ●  Data collection using cameras ●  Data produced by cultures● Communication with images/media other than words See:  http://www.visualsociology.org.uk/whatis/index.php ISSUES: ●  Documentation ●  Representation ●  Collaboration See:  http://sru.soc.surrey.ac.uk/SRU11/SRU11.html See: Rose, G. (2001).  Visual Methodologies . London: Sage METHODS: ●  Compositional interpretation ●  Content analysis ●  Semiology
Visual Methods DATA TYPES: ●  Data collection using cameras ●  Data produced by cultures ● Communication with images/media other than words See:  http://www.visualsociology.org.uk/whatis/index.php ISSUES: ●  Documentation ●  Representation ●  Collaboration See:  http://sru.soc.surrey.ac.uk/SRU11/SRU11.html See: Rose, G. (2001).  Visual Methodologies . London: Sage METHODS: ●  Compositional interpretation ●  Content analysis ●  Semiology
Data Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues ,[object Object]
Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytical methods:  Content analysis ,[object Object],[object Object]
Analytical methods:  Content analysis ,[object Object],[object Object],[object Object]
Analytical methods:  Semiology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Doing a semiological analysis: (Penn, 2000: 232-239) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Signs, sign-systems and signification ,[object Object],[object Object],[object Object],[object Object]
Signs + Signifier + “ CAT”
Signs + = Signifier Signified + = furry animal “ CAT”
Signs + = Signifier Sign Signified + = furry animal “ CAT” furry animal
furry animal Systems of signs barking animal bird squealing animal grazing animal Long-eared animal
Signs, sign-systems and signification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Signs, sign-systems and signification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doing a semiological analysis: (Penn, 2000: 232-239) ,[object Object],[object Object],[object Object],[object Object]
Doing a semiological analysis: (Penn, 2000: 232-239) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doing a semiological analysis: (Penn, 2000: 232-239)
Doing a semiological analysis: (Penn, 2000: 232-239) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further references ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Analysis (3):  Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Coding in N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Coding in N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Coding in N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Coding in N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Coding in N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Coding in N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Coding in N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Coding in N7 ,[object Object],[object Object],[object Object],[object Object]
N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
N7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Text search query ,[object Object],[object Object],[object Object],[object Object],[object Object]
Text search query ,[object Object],[object Object],[object Object],[object Object],[object Object]
Text search query ,[object Object],[object Object],[object Object],[object Object],[object Object]
Text search query ,[object Object],[object Object],[object Object],[object Object],[object Object]
Simple coding queries ,[object Object],[object Object],[object Object],[object Object]
Simple coding  queries ,[object Object],[object Object],[object Object],[object Object]
Further N7 resources: ,[object Object],[object Object]
Data Analysis (3):  Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The research process: remaining stages... 1 2 3 4 5 6 Project Meetings Reporting Research question Research design Data collection Interpretation Literature review, and/or field reconnaissance Topic/Object Choosing indicators & Project Planning Ethics Quality  Data analysis
The End! Thanks!

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SOC2002 Lecture 13

  • 1.
  • 2. The research process: today… 1 2 3 4 5 6 LECTURES 11, 12 & 13 Reporting Research question Research design Data collection Data analysis Interpretation Literature review, and/or field reconnaissance Topic/Object Choosing indicators & Project Planning Ethics Quality
  • 3.
  • 4.
  • 5. Visual Methods DATA TYPES: ● Data collection using cameras ● Data produced by cultures● Communication with images/media other than words See: http://www.visualsociology.org.uk/whatis/index.php ISSUES: ● Documentation ● Representation ● Collaboration See: http://sru.soc.surrey.ac.uk/SRU11/SRU11.html See: Rose, G. (2001). Visual Methodologies . London: Sage METHODS: ● Compositional interpretation ● Content analysis ● Semiology
  • 6. Visual Methods DATA TYPES: ● Data collection using cameras ● Data produced by cultures ● Communication with images/media other than words See: http://www.visualsociology.org.uk/whatis/index.php ISSUES: ● Documentation ● Representation ● Collaboration See: http://sru.soc.surrey.ac.uk/SRU11/SRU11.html See: Rose, G. (2001). Visual Methodologies . London: Sage METHODS: ● Compositional interpretation ● Content analysis ● Semiology
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Signs + Signifier + “ CAT”
  • 17. Signs + = Signifier Signified + = furry animal “ CAT”
  • 18. Signs + = Signifier Sign Signified + = furry animal “ CAT” furry animal
  • 19. furry animal Systems of signs barking animal bird squealing animal grazing animal Long-eared animal
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Doing a semiological analysis: (Penn, 2000: 232-239)
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. The research process: remaining stages... 1 2 3 4 5 6 Project Meetings Reporting Research question Research design Data collection Interpretation Literature review, and/or field reconnaissance Topic/Object Choosing indicators & Project Planning Ethics Quality Data analysis