Technology is advancing at a rapid pace – and marketers must keep up if they want to survive. Here are our top stats for 2016 to help you stay ahead of the curve.

1. Key marketing stats for 2016
TECHNOLOGY

2. Technology is advancing
at a rapid pace – and
marketers must keep up
if they want to survive.
Here are our top stats
for 2016 to help you
stay ahead of the game.

3. Millennials
Under 35s account for 55%
of mobile searches.
Source: Bing search trends
55%

4. of consumers would download a retail app
to complement the in-store experience.
Source: Apadmi
41%

5. of all adults that use the
internet also use social
media, with millennials
(people ages 18-29)
representing 89% of
social media users.
74%
Source: Pew Research Center

6. Event technology can help increase event
attendance by 20%, increase productivity by
27%, and decrease costs by 20-30%.
Source: Enterprise Event Marketing

7. of millennials say they stay updated
on brands through social networks.
63%
Source: Leaderswest Digital Marketing Journal

8. of millennials ‘count on social media’
when buying online.
Source: Leaderswest Digital Marketing Journal
46%

9. of US smartphone shoppers research an
item on their mobile before purchasing it.
Source: Nielsen
72%

10. of U.S. millennials say
their phone is their most
valuable shopping tool.
46%
Source: 2015 Global Digital Marketing Report from Razorfish

11. of people in the United Kingdom and the United
States say they often feel dependent on technology.
Source: 2015 Global Digital Marketing Report from Razorfish
75%

12. Download our live tech cheat sheet now
or
Register for a free immersive technology lunch and learn session.
Want to learn more about the power
of immersive technologies?

13. BEcause is an experiential
marketing agency, dedicated
to building brand love.
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