A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.

1. New York May 2015
BERTELSMANN
DIGITAL MEDIA INVESTMENTS
www.bdmifund.com
BEISPIELFOTO

2. Page 2 July 2011 · Bertelsmann AG · Company presentation
Bertelsmann Organizational Structure
Venture Capital Funds
Europe’s leading
entertainment group
World‘s largest trade
book publisher
Europe’s leading
magazine publisher
Leading international
provider of outsourcing
services
Corporate
Investments
International music
rights management

3. Page 3 July 2011 · Bertelsmann AG · Company presentation
BDMI –
New York Based Team Focusing On North America and Europe
Urs Cete
Managing Director
urs@bdmifund.com
Sim Blaustein
Principal
sim@bdmifund.com
Keith Titan
Principal
keith@bdmifund.com
Heba Asmar
Executive Assistant
heba@bdmifund.com
Marcos V. Blanco
Principal
marcos@bdmifund.com

4. Page 4 BDMI Bertelsmann Digital Media Investments
BDMI leverages and compelements Bertelsmann‘s
other growth platforms (Brazil, India, China)
BBI
BII

5. Page 5 July 2011 · Bertelsmann AG · Company presentation
BDMI Introduction and Mission
BDMI IS A VENTURE CAPITAL FUND THAT MAKES EARLY-STAGE INVESTMENTS IN
RAPIDLY GROWING DIGITAL MEDIA COMPANIES IN NORTH AMERICA, EUROPE AND
ISRAEL. BDMI INITIATES INVESTMENTS IN SEED STAGE THROUGH SERIES B FOR A
MINORITY STAKE.
BDMI SEEKS TO PROVIDE A RETURN ON CAPITAL TO ITS SOLE LP (BERTELSMANN),
AS WELL AS PROVIDE STRATEGIC BENEFITS TO THE COMPANIES THAT IT FINANCES
AND THE BERTELSMANN DIVISIONS.

6. Page 6 BDMI Bertelsmann Digital Media Investments
BDMI Profile –
Investment Style
• A-B round ($0.5m-$4m)
• Seed ($50k-$250k)
Early
• Lead / Follow
• Board seats / observer seatsActive
• Very syndicate friendly
Collaborative
• Next Generation TV
• Publisher Technology
• Content-Community-Commerce
Highly
Focused
• Behave like a financial VC
• Require divisional champion for each venture stage investment
• Provide strategic value to Bertelsmann & portfolio
Strategic &
Financial

7. Page 7 BDMI Bertelsmann Digital Media Investments
BDMI Platform
• Events – Media Summit, Topic Dinners
• “Treks” for our divisions
• Point introductions
• Connecting other media companies
• White papers – online video, influencer marketing
• + everything regular VCs do

8. Page 8 BDMI Bertelsmann Digital Media Investments
Focus Sector Trends & Thesis Current Portfolio
Next Gen
TV
• Consumers are seeking out
alternatives to traditional TV such as
YouTube, over the top TV, and second
screen entertainment
• Includes short form, long form, on/off
YouTube, second screen etc
Publisher
Technology
• Media businesses are seeking
competitive tools to optimize content,
capture an engaged audience and
monetize their internet traffic
• Largely B2B: ad-tech, distribution,
optimization, monetization etc
Content,
Community,
Commerce
• E-commerce businesses are
leveraging content and content-driven
communities in order to drive interest,
engagement and revenue
• Includes e-commerce, next-gen
publishing, community platforms etc
BDMI Profile –
Investment Themes

9. Page 9 BDMI Bertelsmann Digital Media Investments
BDMI Actively Generates Commercial
Partnerships Between its Portfolio and the Berteslmann Divisions
Call Center Cooperation with Arvato Germany, France & Spain
Managed Services for Bertelsmann Corporate, Arvato, RTL and G+J
BDMI initiates national and international commercial partnerships between its portfolio and the
Bertelsmann Divisions
Examples of Business Partnerships initiated through BDMI
Provides mobile ad-serving for G+J Optimobile
Fremantle partnership, eventual exit
Guest contributors from Tenspeed Press; Food52 imprint with Crown
Fremantle uses Epoxy to boost viewership on several of their online video channels
Fodors.com leverages network for revenue + software for selling directly

10. Page 10 BDMI Bertelsmann Digital Media Investments
USA
Europe
BDMI Profile –
Current Portfolio and Exits
US Investments European Investments
Fund-in-Fund Investments
Exits
Fund-in-Fund Investments
Exits
BDMI Seed Investments

11. Page 11 BDMI Bertelsmann Digital Media Investments
VC Industry Outlook –
Trends for Venture Capital Investments
3
1
2 Next generation publishers are becoming relevant content providers by
building a highly engaged, loyal customer base and leveraging social
media platforms
Online video increasingly becoming the medium of choice for millennials;
driving content discovery/consumption and influencers evolving into
brand ambassadors
Proliferation of new user interfaces, connected devices and sensors help
solve basic needs/problems seamlessly and in real-time, while improving
quality of life
Credits: Inspired by Mary Meeker, 2014 Internet Trends – Code Conference.

12. Page 12 BDMI Bertelsmann Digital Media Investments
Trends for Venture Capital Investments –
Connected Devices Make our Daily Lives much Easier
Transportation Health / Fitness Payments / Energy
Founded 2009; available in 50+
countries and 200+ cities; gross
rev ’15F: $10B; valuation >$35B
Sources: Business Insider (Nov 2014), Now I Know Why Investors Are Going Hog Wild About Uber; Bloomberg (Nov 2014), At $40 Billion, Uber Would Eclipse Twitter and Hertz; Wikipedia; Cnet (Apr 2014), Fitbit's wearable lead stays
strong despite Force recall; Crunchbase; Dailytech (Sep 2014), Apple Sells a Record 10M iPhone 6, iPhone 6 Plus Smartphones During Opening Weekend; MasterCard; WSJ (Jan 2014), Google to Buy Nest Labs for $3.2 Billion.
Founded 2008; acquired by
Google for ~$1B in 2013; >50M
users globally
Waze
Uber Fitbit
Founded 2007; ~70% of all wearable
fitness trackers sold in US; raised
$66M; valuation >$300M
MyFitnessPal
Founded 2005; community of
>65 million users; raised $18M
Apple Pay
>10M units sold first 3 days of
availability; >220k participating
merchants (for MasterCard only)
Nest
Founded 2010; acquired by
Google for $3.2B in 2014;
installed in 1% of US homes

13. Page 13 BDMI Bertelsmann Digital Media Investments
Trends for Venture Capital Investments –
Next Generation Publishers Lead Social Engagement
0 5 10 15 20 25 30 35 40 45 50
huffingtonpost.com
buzzfeed.com
foxnews.com
nbc.com
ijreview.com
theguardian.com
nytimes.com
dailymail.co.uk
abs-cbnnews.com
elitedaily.com
cnn.com
upworthy.com
theblaze.com
bleacherreport.com
playbuzz.com
usatoday.com
npr.org
yahoo.com
bbc.co.uk
time.com
Total Facebook Interactions
-in millions-
Source: The Whip (July 2014), The Biggest Facebook Publishers of June 2014.
Next gen publishers

14. Page 14 BDMI Bertelsmann Digital Media Investments
Trends for Venture Capital Investments –
New Forms of Content are Highly “Addictive” across Verticals
Sources: VidStatsX (November 2014), YouTube Top 100 Most Subscribed Channels List and comScore (April 2014), March 2014 U.S. Online Video Rankings.
Channel
YouTube
Subscribers
-in millions-
Music 88.0
Gaming 78.7
Sports 77.4
News 34.1
Popular 29.0
Spotlights 22.3
Movies 18.6
TV Shows 11.7
Education 10.4
YouTube MCNs User Engagement -in minutes / viewer-
0 10 20 30 40 50 60
Makers Studios
VEVO
FullScreen
Warner Music
StyleHaul
ZEFR
The Orchard
UMG
Disney Online
Warnerbros VFP
Influencer Engagement across Social Platforms
Chris Ozer
75M daily
users
Zoe Sugg
6.5M
followers
Joy Cho
13.4M
followers
Nash Grier
10.2M
followers

15. Page 15 BDMI Bertelsmann Digital Media Investments
Questions, Topics, Ideas?
Corporate investors vs
financial VCs
New York as a
startup hub- what
makes a company
suited to NYC?
NY VCs vs Silicon
Valley
Evolution of
Traditional
Media