- General information on Vietnam and its fast-growing economy (Did you know? -- Vietnam is more competitive than 6 EU countries!); - Key tips and options for a sustainable market entry (Hint: research is one of the key ingredients); - What forms of distribution and main distribution channels are available? - How do you initiate and maintain business contacts? (Strict hierarchy is very common in Vietnam); - What are the fundamental opportunities and challenges German (and other foreign) companies face in Vietnam? (Significant differences between the regions in the country);