We will talk about our journey, and what we have learned, about creating high quality podcast branding and promotional assets for a diverse range of content producers. We will share real life examples, including: BBC - branding over 100 podcasts for the world's oldest national broadcaster Spotify - supporting the audio streaming giant's move into podcasts BNR Nieuwsradio - helping the Netherlands' leading business news radio station stay sharp in a changing media world Talking New Energy - an independent podcast focusing on the energy transition