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Online Audience in Moldova // 2019 JANUARY

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Online Audience in Moldova // 2019 JANUARY

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Online Audience in Moldova // 2019 JANUARY

  1. 1. JANUARY 2019 ONLINE AUDIENCE STUDY REPORT .MD INTERNET POPULATION - 1 840 020
  2. 2. 47% 53% SMTAI // JANUARY 2019 SEX AUDIENCE COMPOSITION 74% 69% 68% 67% 66% 64% 59% 58% 58% 57% 57% 56% 55% 54% 54% 54% 53% 52% 52% 52% 52% 51% 50% 48% 48% 45% 44% 44% 41% 41% 39% 38% 37% 37% 33% 24% 26% 31% 32% 33% 34% 36% 41% 42% 42% 43% 43% 44% 45% 46% 46% 46% 47% 48% 48% 48% 48% 49% 50% 52% 52% 55% 56% 56% 59% 59% 61% 62% 63% 63% 67% 76% ea.md fest.md diez.md esp.md mamaplus.md unica.md perfecte.md zdg.md forum.md tv8.md ok.ru md.mail.ru europalibera.org rutube.ru altfel.md ivi.ru deschide.md sputnik.md protv.md kp.md timpul.md agora.md megogo.net noi.md moldovenii.md unimedia.md point.md 999.md newsmaker.md play.md mama.md rise.md mold-street.com ria.ru anticoruptie.md sporter.md
  3. 3. AGE AUDIENCE COMPOSITION 9% 23% 21% 16% 31% 15- 19 20- 29 30- 39 40- 49 50+ SMTAI // JANUARY 2019 25% 18% 14% 13% 12% 12% 11% 9% 9% 9% 9% 8% 8% 7% 7% 7% 6% 6% 6% 5% 5% 4% 4% 4% 4% 4% 3% 2% 25% 22% 29% 34% 42% 26% 10% 16% 11% 22% 26% 24% 15% 9% 9% 15% 17% 18% 34% 15% 17% 20% 29% 18% 10% 32% 10% 5% 31% 28% 15% 33% 7% 56% 33% 29% 18% 22% 22% 27% 18% 19% 27% 23% 23% 19% 21% 26% 18% 20% 12% 20% 11% 31% 36% 31% 25% 26% 25% 41% 14% 32% 20% 4% 19% 20% 25% 35% 17% 10% 19% 37% 14% 7% 11% 14% 12% 17% 26% 13% 18% 17% 21% 16% 23% 21% 13% 22% 21% 17% 5% 19% 17% 16% 15% 13% 16% 15% 14% 14% 11% 14% 22% 1% 18% 26% 14% 19% 17% 31% 24% 12% 16% 26% 26% 39% 38% 34% 24% 26% 37% 44% 59% 36% 45% 28% 19% 29% 36% 34% 27% 24% 56% 17% 53% 75% 38% 36% 37% 31% 58% 7% 34% 15% diez.md ea.md ivi.ru megogo.net rutube.ru ok.ru moldovenii.md tv8.md mold-street.com md.mail.ru agora.md 999.md timpul.md kp.md noi.md anticoruptie.md deschide.md mama.md mamaplus.md perfecte.md point.md protv.md unica.md sporter.md sputnik.md fest.md unimedia.md ria.ru play.md zdg.md newsmaker.md europalibera.org esp.md forum.md altfel.md rise.md
  4. 4. EDUCATION AUDIENCE COMPOSITION 37% 7% 19% 24% 13% University College Lyceum Specialized Middle SMTAI // JANUARY 2019 20% 20% 19% 18% 18% 16% 15% 14% 14% 14% 14% 13% 12% 12% 12% 12% 11% 11% 10% 10% 10% 9% 9% 8% 7% 6% 5% 5% 5% 5% 3% 3% 3% 2% 2% 6% 19% 27% 32% 22% 23% 21% 16% 17% 16% 10% 24% 17% 21% 16% 11% 17% 21% 4% 3% 17% 6% 21% 7% 15% 26% 8% 7% 23% 8% 13% 9% 21% 14% 2% 37% 3% 30% 21% 22% 11% 15% 23% 10% 23% 10% 11% 17% 13% 16% 9% 23% 7% 13% 19% 19% 33% 12% 9% 16% 5% 14% 4% 19% 3% 28% 16% 29% 13% 3% 10% 8% 5% 9% 12% 4% 12% 8% 4% 6% 7% 5% 7% 8% 6% 8% 7% 12% 5% 3% 4% 13% 2% 3% 6% 4% 3% 76% 36% 78% 29% 24% 21% 48% 39% 30% 56% 34% 54% 62% 40% 51% 47% 57% 47% 59% 48% 80% 56% 49% 50% 56% 65% 62% 61% 66% 85% 54% 83% 56% 71% 48% 71% newsmaker.md forum.md altfel.md rutube.ru ivi.ru ok.ru noi.md md.mail.ru megogo.net timpul.md moldovenii.md sputnik.md perfecte.md 999.md point.md mama.md protv.md esp.md kp.md ria.ru anticoruptie.md fest.md play.md diez.md mamaplus.md deschide.md tv8.md sporter.md agora.md mold-street.com unica.md unimedia.md ea.md zdg.md europalibera.org rise.md
  5. 5. OCCUPATION AUDIENCE COMPOSITION 13% 31% 10% 18% 28% CEO/Owner Middle-grade manager Skilledworker Student Housewife/ Pensioner SMTAI // JANUARY 2019 32% 31% 28% 28% 27% 26% 24% 20% 20% 20% 18% 17% 16% 16% 16% 16% 16% 16% 15% 14% 14% 14% 13% 13% 12% 12% 12% 11% 10% 10% 8% 8% 8% 8% 5% 5% 30% 38% 46% 46% 36% 30% 56% 45% 53% 38% 43% 48% 52% 42% 45% 51% 35% 40% 39% 53% 50% 35% 41% 40% 35% 48% 39% 30% 21% 32% 44% 25% 29% 24% 52% 38% 5% 14% 4% 2% 10% 3% 4% 3% 7% 2% 4% 4% 5% 10% 6% 9% 6% 4% 10% 4% 10% 3% 10% 8% 7% 9% 17% 13% 8% 3% 16% 4% 12% 2% 22% 3% 5% 4% 9% 3% 10% 2% 19% 5% 10% 7% 25% 13% 23% 9% 12% 15% 10% 17% 11% 13% 17% 35% 9% 15% 10% 9% 23% 30% 16% 25% 23% 5% 18% 31% 17% 29% 12% 17% 17% 32% 24% 13% 11% 20% 25% 29% 4% 14% 13% 20% 14% 24% 27% 24% 12% 18% 24% 7% 27% 30% 22% 30% 18% 25% 33% 19% 27% 53% 38% 9% 18% esp.md sporter.md newsmaker.md mold-street.com altfel.md mama.md rise.md agora.md unimedia.md point.md anticoruptie.md fest.md unica.md mamaplus.md deschide.md zdg.md 999.md kp.md tv8.md perfecte.md timpul.md md.mail.ru diez.md sputnik.md forum.md protv.md noi.md megogo.net rutube.ru Numbers-play.md ea.md ivi.ru ria.ru ok.ru europalibera.org moldovenii.md
  6. 6. URBAN/ RURAL AUDIENCE COMPOSITION 44% 56% SMTAI // JANUARY 2019 90% 86% 81% 81% 80% 80% 79% 74% 74% 73% 73% 71% 70% 69% 68% 67% 67% 66% 64% 62% 61% 60% 60% 60% 59% 59% 59% 58% 57% 57% 57% 55% 50% 50% 43% 40% 9% 13% 19% 19% 20% 19% 21% 24% 26% 26% 27% 28% 30% 30% 31% 32% 33% 33% 36% 37% 38% 38% 39% 40% 40% 40% 40% 41% 42% 42% 43% 45% 49% 49% 57% 59% esp.md anticoruptie.md sporter.md newsmaker.md mold-street.com kp.md agora.md unimedia.md perfecte.md point.md ria.ru mama.md tv8.md fest.md zdg.md rutube.ru forum.md unica.md protv.md 999.md timpul.md diez.md deschide.md mamaplus.md md.mail.ru altfel.md sputnik.md noi.md ivi.ru megogo.net europalibera.org ea.md rise.md play.md ok.ru moldovenii.md
  7. 7. REGION AUDIENCE COMPOSITION 26% 30% 29% 13% 2% North Center Chisinau South Gagauzia SMTAI // JANUARY 2018 74% 39% 33% 32% 32% 31% 31% 30% 27% 26% 25% 23% 23% 22% 21% 21% 21% 21% 20% 20% 19% 19% 17% 17% 17% 16% 15% 15% 13% 13% 11% 11% 7% 4% 15% 35% 29% 22% 27% 18% 27% 20% 23% 31% 29% 17% 26% 30% 9% 34% 22% 50% 26% 16% 31% 28% 24% 25% 25% 30% 30% 16% 19% 42% 15% 21% 17% 34% 15% 32% 33% 24% 38% 29% 43% 45% 28% 37% 58% 21% 36% 62% 29% 45% 20% 41% 37% 32% 45% 36% 49% 42% 41% 46% 52% 63% 45% 67% 61% 5% 8% 15% 6% 10% 15% 10% 12% 5% 5% 13% 10% 2% 24% 13% 8% 14% 12% 5% 11% 28% 17% 9% 21% 9% 17% 14% 9% 19% 5% 6% 11% 4% 2% 3% 3% 4% 3% 4% 3% 6% 2% 4% 2% 2% esp.md ria.ru ok.ru unica.md sputnik.md ivi.ru kp.md md.mail.ru mamaplus.md tv8.md rutube.ru 999.md mold-street.com megogo.net play.md anticoruptie.md noi.md point.md moldovenii.md mama.md forum.md zdg.md diez.md timpul.md unimedia.md deschide.md protv.md ea.md sporter.md agora.md rise.md newsmaker.md fest.md
  8. 8. HOUSEHOLDNETINCOME AUDIENCE COMPOSITION 69% 22% 6% 3% < 8k, mdl 8-16k, mdl 16- 30k,mdl > 30k,mdl SMTAI // JANUARY 2019 39% 44% 54% 32% 63% 63% 41% 79% 67% 43% 88% 32% 63% 80% 79% 59% 66% 65% 71% 60% 64% 56% 48% 48% 70% 56% 49% 59% 79% 38% 73% 56% 53% 47% 42% 50% 25% 32% 24% 53% 19% 21% 14% 16% 15% 27% 6% 34% 30% 15% 15% 26% 26% 23% 21% 29% 27% 30% 32% 31% 16% 30% 32% 25% 14% 30% 20% 28% 29% 35% 36% 31% 31% 23% 19% 11% 17% 15% 33% 4% 17% 22% 6% 23% 6% 3% 6% 13% 7% 9% 5% 9% 8% 11% 16% 17% 11% 14% 17% 13% 5% 20% 6% 16% 16% 17% 17% 14% 4% 2% 4% 3% 1% 13% 2% 1% 8% 11% 1% 2% 2% 3% 2% 3% 1% 3% 4% 4% 3% 1% 2% 3% 2% 13% 1% 1% 2% 1% 6% 4% altfel.md anticoruptie.md mamaplus.md fest.md esp.md europalibera.org rise.md play.md forum.md newsmaker.md moldovenii.md mold-street.com noi.md ok.ru ivi.ru megogo.net rutube.ru 999.md md.mail.ru mama.md kp.md point.md sporter.md diez.md deschide.md timpul.md perfecte.md protv.md ria.ru agora.md sputnik.md ea.md tv8.md unica.md unimedia.md zdg.md

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