MD ONLINE AUDIENCE STUDY REPORT. SEPTEMBER 2018

1. SEPTEMBER 2018
ONLINE AUDIENCE
STUDY REPORT
.MD INTERNET POPULATION - 1 840 020

2. 47%
53%
SMTAI // SEPTEMBER 2018
SEX
AUDIENCE COMPOSITION
74%
67%
64%
63%
62%
62%
58%
57%
57%
56%
56%
55%
55%
54%
54%
54%
53%
52%
50%
48%
47%
46%
46%
46%
44%
44%
44%
44%
43%
43%
41%
40%
37%
32%
26%
33%
36%
37%
38%
38%
42%
43%
43%
44%
44%
45%
45%
46%
46%
46%
47%
48%
50%
52%
53%
54%
54%
54%
56%
56%
56%
56%
57%
57%
59%
60%
63%
68%
mamaplus.md
ea.md
unica.md
diez.md
perfecte.md
megogo.net
ok.ru
esp.md
rutube.ru
agora.md
protv.md
play.md
md.mail.ru
ivi.ru
moldovenii.md
timpul.md
Internet
mama.md
zdg.md
europalibera.org
noi.md
kp.md
unimedia.md
sputnik.md
forum.md
rise.md
999.md
newsmaker.md
point.md
anticoruptie.md
altfel.md
deschide.md
ria.ru
sporter.md

3. SEX
PAGE VIEW COMPOSITION
49%51%
SMTAI // SEPTEMBER 2018
78%
78%
73%
70%
69%
68%
66%
63%
61%
61%
57%
55%
55%
54%
51%
49%
47%
43%
41%
40%
37%
37%
36%
35%
35%
34%
33%
30%
29%
25%
25%
19%
18%
10%
22%
22%
27%
30%
31%
32%
34%
37%
39%
39%
43%
45%
45%
46%
49%
51%
53%
57%
59%
60%
63%
63%
64%
65%
65%
66%
67%
70%
71%
75%
75%
81%
82%
90%
mama.md
perfecte.md
mamaplus.md
diez.md
ea.md
unica.md
megogo.net
rutube.ru
ok.ru
kp.md
protv.md
md.mail.ru
noi.md
ivi.ru
Internet
moldovenii.md
agora.md
anticoruptie.md
rise.md
zdg.md
ria.ru
sputnik.md
unimedia.md
altfel.md
999.md
esp.md
point.md
forum.md
timpul.md
sporter.md
play.md
newsmaker.md
europalibera.org
deschide.md

4. SEX
TIME COMPOSITION
SMTAI // SEPTEMBER 2018
46%
54%
78%
77%
76%
74%
70%
70%
66%
66%
64%
61%
59%
54%
54%
46%
41%
39%
39%
38%
36%
35%
34%
31%
31%
25%
25%
21%
20%
19%
17%
12%
8%
7%
6%
4%
22%
23%
24%
26%
30%
30%
34%
34%
36%
39%
41%
46%
46%
54%
59%
61%
61%
62%
64%
65%
66%
69%
69%
75%
75%
79%
80%
81%
83%
88%
92%
93%
94%
96%
noi.md
mama.md
perfecte.md
mamaplus.md
megogo.net
diez.md
unica.md
kp.md
rutube.ru
ok.ru
protv.md
Internet
md.mail.ru
ea.md
zdg.md
ria.ru
ivi.ru
agora.md
unimedia.md
999.md
sputnik.md
point.md
moldovenii.md
sporter.md
anticoruptie.md
altfel.md
esp.md
timpul.md
newsmaker.md
rise.md
forum.md
play.md
europalibera.org
deschide.md

5. AGE
AUDIENCE COMPOSITION
9%
23%
21%
16%
31%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // SEPTEMBER 2018
22%
19%
18%
16%
16%
14%
13%
12%
10%
9%
9%
8%
6%
5%
5%
5%
4%
4%
4%
4%
4%
4%
4%
4%
4%
3%
3%
3%
2%
2%
2%
10%
25%
35%
31%
28%
31%
16%
16%
25%
21%
23%
15%
26%
10%
26%
12%
28%
17%
11%
20%
19%
28%
16%
26%
5%
17%
11%
28%
25%
25%
14%
18%
18%
16%
20%
22%
12%
23%
23%
20%
25%
15%
20%
20%
21%
33%
25%
10%
25%
20%
30%
16%
8%
24%
26%
24%
19%
26%
6%
22%
11%
29%
21%
38%
25%
14%
17%
18%
10%
13%
14%
16%
14%
13%
13%
8%
16%
17%
16%
26%
18%
17%
13%
17%
16%
14%
21%
14%
18%
16%
14%
16%
13%
20%
15%
13%
7%
16%
15%
13%
23%
22%
38%
21%
21%
14%
20%
22%
33%
49%
29%
33%
31%
18%
25%
57%
31%
46%
22%
49%
56%
38%
33%
28%
46%
29%
72%
38%
60%
28%
45%
19%
45%
54%
42%
43%
europalibera.org
diez.md
megogo.net
rutube.ru
ivi.ru
ea.md
timpul.md
moldovenii.md
ok.ru
md.mail.ru
Internet
forum.md
999.md
sputnik.md
protv.md
altfel.md
mama.md
zdg.md
kp.md
rise.md
unica.md
agora.md
unimedia.md
perfecte.md
ria.ru
point.md
noi.md
mamaplus.md
anticoruptie.md
sporter.md
newsmaker.md
deschide.md
esp.md
play.md

6. AGE
PAGE VIEW COMPOSITION
6%
21%
23%
17%
33%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // SEPTEMBER 2018
40%
21%
18%
12%
9%
9%
8%
8%
6%
5%
4%
4%
3%
3%
3%
3%
3%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
0%
0%
32%
36%
37%
9%
47%
19%
24%
14%
21%
20%
5%
13%
30%
3%
31%
5%
16%
31%
8%
22%
10%
6%
30%
25%
15%
19%
4%
60%
19%
5%
9%
10%
3%
27%
12%
10%
15%
4%
15%
18%
16%
21%
23%
25%
28%
17%
33%
11%
28%
8%
25%
41%
8%
26%
29%
14%
25%
50%
13%
39%
5%
17%
25%
7%
33%
5%
50%
15%
7%
16%
25%
11%
16%
19%
16%
9%
17%
9%
24%
17%
14%
5%
8%
9%
45%
9%
28%
26%
6%
16%
10%
11%
10%
12%
6%
9%
14%
8%
9%
19%
31%
11%
8%
17%
5%
65%
13%
35%
36%
48%
34%
41%
38%
50%
20%
78%
29%
75%
11%
17%
54%
24%
54%
63%
33%
13%
60%
29%
84%
13%
41%
79%
48%
65%
16%
47%
diez.md
megogo.net
rutube.ru
ria.ru
ea.md
ok.ru
ivi.ru
moldovenii.md
Internet
protv.md
altfel.md
md.mail.ru
999.md
europalibera.org
perfecte.md
timpul.md
forum.md
mamaplus.md
sputnik.md
rise.md
unica.md
unimedia.md
anticoruptie.md
sporter.md
zdg.md
agora.md
noi.md
mama.md
point.md
deschide.md
newsmaker.md
kp.md
esp.md
play.md

7. AGE
TIME COMPOSITION
7%
18%
20%
18%
37%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // JUNE 2018
37%
27%
25%
15%
11%
9%
9%
8%
7%
4%
4%
4%
4%
3%
3%
2%
2%
2%
39%
8%
21%
44%
23%
31%
18%
27%
18%
21%
28%
12%
4%
9%
4%
24%
55%
27%
16%
4%
21%
9%
4%
10%
36%
1%
13%
9%
37%
32%
10%
10%
3%
9%
11%
47%
10%
18%
13%
20%
24%
32%
18%
26%
29%
7%
14%
11%
22%
32%
36%
6%
26%
40%
8%
2%
3%
37%
41%
67%
7%
5%
53%
15%
22%
9%
7%
24%
27%
11%
31%
19%
21%
18%
8%
16%
19%
3%
33%
30%
16%
3%
7%
9%
9%
5%
14%
8%
11%
3%
4%
6%
27%
75%
13%
3%
35%
5%
56%
22%
3%
8%
19%
37%
31%
37%
43%
21%
47%
64%
34%
52%
64%
59%
15%
31%
39%
84%
39%
42%
77%
95%
94%
49%
17%
5%
5%
73%
7%
52%
33%
diez.md
ria.ru
megogo.net
rutube.ru
mamaplus.md
ea.md
ok.ru
ivi.ru
Internet
protv.md
999.md
md.mail.ru
unica.md
altfel.md
sputnik.md
unimedia.md
zdg.md
mama.md
perfecte.md
agora.md
timpul.md
point.md
newsmaker.md
deschide.md
noi.md
europalibera.org
moldovenii.md
anticoruptie.md
esp.md
forum.md
kp.md
sporter.md
play.md
rise.md

8. EDUCATION
AUDIENCE COMPOSITION
37%
8%
19%
23%
13%
University
College
Lyceum
Specialized
Middle
SMTAI // SEPTEMBER 2018
3%
11%
6%
2%
3%
3%
5%
7%
8%
8%
11%
7%
12%
8%
8%
15%
9%
11%
10%
12%
11%
15%
9%
13%
16%
11%
14%
15%
15%
14%
16%
3%
4%
9%
10%
7%
14%
8%
13%
15%
9%
9%
8%
10%
12%
11%
16%
13%
17%
17%
20%
20%
7%
17%
20%
20%
22%
23%
22%
15%
19%
27%
30%
9%
6%
9%
12%
11%
15%
11%
15%
13%
13%
9%
17%
18%
21%
12%
21%
13%
12%
13%
11%
9%
32%
6%
19%
13%
4%
18%
17%
27%
30%
24%
20%
2%
2%
3%
2%
3%
9%
3%
3%
9%
4%
8%
6%
8%
9%
21%
10%
2%
15%
5%
9%
12%
8%
9%
14%
10%
9%
9%
87%
81%
80%
75%
75%
73%
73%
71%
71%
66%
65%
64%
62%
60%
56%
55%
55%
54%
53%
52%
48%
48%
48%
47%
47%
45%
45%
40%
38%
29%
27%
26%
26%
altfel.md
rise.md
anticoruptie.md
unimedia.md
agora.md
unica.md
deschide.md
perfecte.md
zdg.md
mamaplus.md
sporter.md
protv.md
europalibera.org
ea.md
noi.md
timpul.md
mama.md
newsmaker.md
point.md
sputnik.md
esp.md
kp.md
diez.md
ria.ru
forum.md
moldovenii.md
play.md
999.md
md.mail.ru
megogo.net
rutube.ru
ivi.ru
ok.ru

9. EDUCATION
PAGE VIEW COMPOSITION
33%
10%
18%
27%
12%
University
College
Lyceum
Specialized
Middle
SMTAI // SEPTEMBER 2018
0
24%
15%
14%
13%
12%
11%
10%
9%
9%
8%
8%
8%
7%
7%
6%
6%
5%
5%
5%
5%
4%
4%
3%
3%
3%
3%
2%
0
15%
37%
19%
22%
17%
6%
10%
26%
11%
2%
6%
24%
6%
9%
18%
13%
4%
10%
2%
5%
4%
16%
3%
2%
2%
2%
12%
2%
5%
0
4%
20%
8%
19%
12%
4%
16%
10%
50%
3%
4%
42%
10%
9%
34%
4%
7%
32%
13%
5%
6%
7%
13%
14%
2%
3%
3%
2%
19%
4%
0
8%
10%
7%
10%
10%
8%
10%
27%
5%
3%
3%
3%
3%
2%
13%
10%
3%
2%
11%
4%
3%
0
49%
18%
52%
37%
49%
74%
67%
22%
66%
37%
80%
87%
24%
74%
75%
29%
89%
64%
58%
69%
88%
84%
75%
68%
78%
89%
94%
94%
95%
84%
96%
78%
89%
ria.ru
ok.ru
moldovenii.md
999.md
md.mail.ru
noi.md
sputnik.md
ivi.ru
kp.md
diez.md
play.md
altfel.md
rutube.ru
sporter.md
protv.md
megogo.net
rise.md
point.md
ea.md
forum.md
anticoruptie.md
timpul.md
mama.md
mamaplus.md
perfecte.md
newsmaker.md
europalibera.org
agora.md
deschide.md
esp.md
unimedia.md
unica.md
zdg.md

10. EDUCATION
TIME COMPOSITION
13%
28%
18%
9%
32%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // SEPTEMBER 2018
2%
5%
6%
2%
3%
4%
9%
5%
6%
8%
5%
12%
5%
13%
35%
5%
13%
9%
4%
15%
2%
4%
4%
2%
2%
13%
14%
2%
12%
9%
4%
10%
3%
13%
14%
7%
2%
21%
32%
34%
23%
37%
2%
3%
6%
12%
3%
14%
2%
7%
15%
3%
8%
7%
7%
13%
4%
42%
18%
19%
13%
45%
21%
4%
3%
4%
2%
14%
6%
7%
8%
8%
5%
4%
8%
20%
19%
5%
10%
100%
100%
99%
99%
98%
98%
95%
95%
94%
94%
92%
92%
92%
92%
85%
84%
82%
82%
78%
77%
77%
71%
71%
71%
66%
52%
50%
47%
41%
29%
26%
22%
17%
rise.md
europalibera.org
deschide.md
play.md
agora.md
newsmaker.md
unimedia.md
esp.md
altfel.md
anticoruptie.md
forum.md
timpul.md
zdg.md
noi.md
unica.md
mamaplus.md
moldovenii.md
perfecte.md
sporter.md
protv.md
ea.md
sputnik.md
kp.md
mama.md
point.md
md.mail.ru
ria.ru
diez.md
999.md
megogo.net
ivi.ru
rutube.ru
ok.ru

11. OCCUPATION
AUDIENCE COMPOSITION
15%
27%
8%
14%
36%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // SEPTEMBER 2018
30%
28%
26%
26%
24%
23%
21%
21%
21%
20%
20%
20%
19%
19%
19%
19%
18%
18%
17%
16%
16%
15%
15%
14%
14%
13%
13%
12%
11%
11%
11%
8%
6%
42%
39%
54%
34%
46%
42%
33%
44%
33%
39%
46%
34%
33%
46%
44%
27%
48%
21%
50%
33%
50%
20%
34%
44%
29%
38%
22%
39%
36%
20%
34%
39%
23%
5%
7%
2%
6%
7%
7%
7%
3%
3%
11%
4%
7%
8%
6%
3%
3%
4%
4%
6%
3%
7%
9%
9%
4%
6%
9%
6%
6%
5%
12%
5%
14%
5%
9%
10%
7%
11%
9%
0%
22%
8%
11%
11%
11%
4%
11%
14%
3%
26%
30%
26%
14%
6%
14%
21%
8%
22%
7%
12%
31%
17%
19%
15%
33%
14%
24%
29%
18%
32%
26%
22%
35%
21%
27%
19%
36%
16%
54%
19%
33%
27%
33%
17%
15%
36%
35%
43%
24%
39%
37%
41%
41%
34%
deschide.md
rise.md
altfel.md
newsmaker.md
agora.md
sporter.md
mama.md
anticoruptie.md
point.md
mamaplus.md
unimedia.md
esp.md
europalibera.org
zdg.md
protv.md
999.md
perfecte.md
ria.ru
unica.md
forum.md
play.md
rutube.ru
diez.md
ea.md
md.mail.ru
noi.md
ok.ru
timpul.md
sputnik.md
ivi.ru
kp.md
moldovenii.md
megogo.net

12. OCCUPATION
PAGE VIEW COMPOSITION
17%
23%
9%
8%
43%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // SEPTEMBER 2018
62%
56%
49%
34%
31%
29%
28%
28%
28%
26%
26%
24%
20%
20%
18%
17%
15%
14%
14%
14%
13%
13%
12%
12%
12%
11%
11%
11%
10%
9%
8%
7%
6%
20%
24%
39%
31%
49%
58%
44%
47%
49%
48%
34%
24%
50%
37%
50%
50%
47%
35%
55%
58%
59%
30%
16%
14%
40%
25%
41%
49%
17%
24%
58%
18%
49%
12%
2%
3%
2%
2%
4%
5%
8%
5%
8%
2%
3%
10%
3%
3%
9%
10%
1%
8%
9%
9%
2%
4%
4%
10%
2%
6%
4%
3%
8%
14%
35%
2%
10%
6%
5%
9%
4%
15%
7%
35%
10%
8%
13%
9%
14%
59%
35%
4%
7%
16%
8%
32%
15%
6%
17%
20%
13%
15%
33%
35%
14%
8%
30%
20%
31%
35%
18%
24%
9%
50%
28%
54%
41%
50%
46%
24%
50%
7%
32%
30%
41%
esp.md
mama.md
newsmaker.md
noi.md
altfel.md
agora.md
rise.md
point.md
anticoruptie.md
sporter.md
sputnik.md
999.md
mamaplus.md
ea.md
unimedia.md
protv.md
timpul.md
md.mail.ru
forum.md
zdg.md
perfecte.md
unica.md
rutube.ru
ok.ru
moldovenii.md
ria.ru
deschide.md
kp.md
ivi.ru
diez.md
play.md
megogo.net
europalibera.org

13. OCCUPATION
TIME COMPOSITION
16%
23%
10%
8%
43%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // SEPTEMBER 2018
80%
72%
62%
47%
43%
36%
35%
30%
29%
28%
27%
26%
25%
25%
22%
18%
18%
18%
15%
14%
13%
13%
12%
12%
9%
9%
9%
8%
7%
6%
6%
13%
13%
34%
25%
56%
50%
45%
60%
37%
51%
32%
54%
26%
32%
51%
51%
53%
20%
36%
20%
68%
50%
35%
15%
59%
15%
19%
31%
86%
12%
78%
73%
37%
4%
2%
3%
2%
4%
8%
9%
2%
13%
11%
2%
8%
10%
8%
3%
21%
2%
3%
17%
2%
3%
2%
9%
3%
2%
2%
8%
5%
5%
14%
10%
7%
10%
6%
38%
27%
55%
2%
32%
14%
2%
14%
23%
11%
3%
6%
30%
16%
41%
17%
32%
39%
17%
28%
19%
58%
32%
40%
6%
22%
53%
54%
26%
31%
46%
3%
6%
29%
2%
25%
62%
esp.md
noi.md
newsmaker.md
mama.md
anticoruptie.md
altfel.md
ea.md
agora.md
timpul.md
point.md
moldovenii.md
rise.md
999.md
sputnik.md
sporter.md
unimedia.md
protv.md
unica.md
md.mail.ru
ivi.ru
perfecte.md
kp.md
deschide.md
ok.ru
zdg.md
rutube.ru
ria.ru
diez.md
forum.md
megogo.net
mamaplus.md
play.md
europalibera.org

14. URBAN/ RURAL
AUDIENCE COMPOSITION
43%
57%
SMTAI // SEPTEMBER 2018
100%
95%
95%
93%
90%
89%
88%
86%
86%
85%
83%
82%
77%
76%
74%
74%
72%
71%
70%
69%
68%
66%
64%
62%
61%
61%
56%
56%
48%
42%
42%
39%
25%
5%
5%
7%
10%
10%
11%
14%
13%
15%
17%
18%
22%
24%
25%
25%
28%
28%
29%
31%
32%
34%
35%
37%
39%
38%
43%
44%
51%
57%
57%
61%
74%
esp.md
newsmaker.md
anticoruptie.md
rise.md
forum.md
noi.md
timpul.md
play.md
moldovenii.md
altfel.md
zdg.md
point.md
mama.md
sporter.md
sputnik.md
unimedia.md
diez.md
md.mail.ru
ea.md
europalibera.org
agora.md
rutube.ru
protv.md
perfecte.md
ria.ru
999.md
kp.md
ivi.ru
ok.ru
deschide.md
megogo.net
mamaplus.md
unica.md

15. URBAN/ RURAL
PAGE VIEW COMPOSITION
45%
55%
SMTAI // SEPTEMBER 2018
99%
87%
87%
86%
84%
84%
83%
82%
81%
79%
77%
77%
77%
72%
72%
72%
70%
69%
69%
66%
66%
66%
65%
64%
63%
63%
59%
59%
57%
53%
46%
37%
32%
13%
13%
13%
16%
16%
16%
17%
18%
17%
22%
23%
23%
27%
27%
28%
29%
30%
29%
32%
33%
33%
34%
36%
36%
36%
41%
40%
43%
46%
52%
62%
67%
esp.md
forum.md
mama.md
rise.md
newsmaker.md
play.md
anticoruptie.md
altfel.md
point.md
timpul.md
zdg.md
diez.md
noi.md
sporter.md
unimedia.md
agora.md
sputnik.md
rutube.ru
ria.ru
md.mail.ru
ea.md
moldovenii.md
ivi.ru
kp.md
protv.md
perfecte.md
europalibera.org
mamaplus.md
999.md
megogo.net
ok.ru
deschide.md
unica.md

16. URBAN/ RURAL
TIME COMPOSITION
43%
57%
SMTAI // SEPTEMBER 2018
100%
95%
95%
93%
90%
89%
88%
86%
86%
85%
83%
82%
77%
76%
74%
74%
72%
71%
70%
69%
68%
66%
64%
62%
61%
61%
56%
56%
48%
42%
42%
39%
25%
5%
5%
7%
10%
10%
11%
14%
13%
15%
17%
18%
22%
24%
25%
25%
28%
28%
29%
31%
32%
34%
35%
37%
39%
38%
43%
44%
51%
57%
57%
61%
74%
esp.md
newsmaker.md
anticoruptie.md
rise.md
forum.md
noi.md
timpul.md
play.md
moldovenii.md
altfel.md
zdg.md
point.md
mama.md
sporter.md
sputnik.md
unimedia.md
diez.md
md.mail.ru
ea.md
europalibera.org
agora.md
rutube.ru
protv.md
perfecte.md
ria.ru
999.md
kp.md
ivi.ru
ok.ru
deschide.md
megogo.net
mamaplus.md
unica.md

17. REGION
AUDIENCE COMPOSITION
28%
29%
29%
12%
2%
North
Center
Chisinau
South
Gagauzia
SMTAI // SEPTEMBER 2018
73%
42%
40%
33%
31%
30%
30%
29%
29%
28%
26%
25%
24%
24%
23%
23%
23%
22%
21%
21%
21%
20%
19%
18%
17%
16%
16%
15%
15%
14%
12%
10%
9%
5%
26%
30%
32%
23%
25%
20%
24%
23%
26%
31%
20%
26%
28%
29%
13%
29%
15%
25%
20%
30%
26%
33%
20%
32%
31%
23%
29%
29%
23%
35%
27%
13%
20%
24%
22%
18%
34%
29%
44%
33%
33%
28%
36%
46%
34%
37%
40%
56%
40%
51%
45%
46%
38%
32%
43%
55%
41%
47%
52%
51%
46%
56%
47%
48%
68%
9%
8%
15%
10%
13%
6%
10%
10%
16%
7%
9%
14%
10%
7%
6%
8%
12%
8%
10%
11%
20%
3%
6%
10%
6%
6%
5%
10%
6%
6%
10%
9%
2%
3%
2%
3%
4%
6%
2%
3%
2%
2%
5%
esp.md
play.md
moldovenii.md
ok.ru
rutube.ru
md.mail.ru
anticoruptie.md
sputnik.md
ria.ru
ivi.ru
timpul.md
kp.md
noi.md
999.md
zdg.md
rise.md
diez.md
newsmaker.md
unimedia.md
point.md
europalibera.org
megogo.net
unica.md
sporter.md
protv.md
deschide.md
mama.md
altfel.md
ea.md
agora.md
perfecte.md
mamaplus.md
forum.md

18. REGION
PAGE VIEW COMPOSITION
29%
27%
29%
13%
2%
North
Center
Chisinau
South
Gagauzia
SMTAI // SEPTEMBER 2018
96%
52%
46%
36%
34%
33%
33%
30%
29%
28%
28%
27%
25%
24%
23%
22%
19%
19%
16%
16%
14%
13%
12%
12%
10%
10%
9%
9%
7%
6%
6%
5%
5%
9%
26%
29%
30%
20%
13%
16%
27%
17%
25%
28%
27%
4%
21%
36%
16%
19%
10%
9%
40%
35%
20%
27%
27%
26%
32%
15%
38%
36%
23%
30%
7%
3%
35%
26%
17%
29%
38%
51%
39%
30%
51%
36%
42%
43%
69%
42%
37%
50%
52%
71%
70%
42%
45%
65%
52%
57%
38%
50%
58%
53%
50%
66%
60%
83%
5%
15%
6%
7%
3%
8%
11%
5%
10%
3%
5%
2%
13%
5%
12%
10%
3%
5%
5%
7%
3%
9%
5%
26%
9%
17%
2%
6%
5%
5%
5%
4%
2%
7%
2%
3%
2%
esp.md
deschide.md
unica.md
ok.ru
moldovenii.md
rutube.ru
agora.md
ria.ru
md.mail.ru
anticoruptie.md
999.md
play.md
unimedia.md
newsmaker.md
ivi.ru
kp.md
sputnik.md
noi.md
mama.md
rise.md
zdg.md
protv.md
sporter.md
timpul.md
diez.md
megogo.net
perfecte.md
point.md
europalibera.org
mamaplus.md
altfel.md
ea.md
forum.md

19. REGION
TIME COMPOSITION
30%
28%
27%
12%
3%
North
Center
Chisinau
South
Gagauzia
SMTAI // SEPTEMBER 2018
98%
54%
44%
37%
36%
34%
32%
31%
30%
28%
27%
26%
25%
23%
20%
19%
18%
17%
13%
11%
9%
9%
8%
7%
7%
6%
6%
4%
3%
2%
2%
26%
8%
20%
30%
9%
12%
5%
23%
30%
29%
11%
23%
28%
45%
2%
18%
43%
7%
39%
23%
16%
30%
22%
37%
9%
40%
39%
63%
31%
28%
16%
8%
8%
11%
2%
20%
41%
36%
17%
53%
42%
50%
27%
42%
31%
56%
42%
45%
31%
79%
56%
40%
75%
45%
63%
59%
58%
70%
51%
80%
46%
34%
24%
66%
68%
77%
90%
87%
89%
7%
6%
14%
3%
8%
14%
17%
10%
7%
9%
5%
4%
7%
6%
6%
6%
16%
4%
5%
5%
9%
23%
11%
2%
6%
2%
4%
4%
6%
2%
3%
esp.md
ivi.ru
ok.ru
megogo.net
md.mail.ru
ria.ru
rutube.ru
sputnik.md
kp.md
rtr.md
999.md
zdg.md
noi.md
diez.md
point.md
ea.md
timpul.md
newsmaker.md
mama.md
unica.md
deschide.md
forum.md
agora.md
unimedia.md
altfel.md
sporter.md
moldovenii.md
mamaplus.md
mold-street.com
protv.md
play.md
anticoruptie.md
fest.md
play.md
anticoruptie.md

20. HOUSEHOLDNETINCOME
AUDIENCE COMPOSITION
72%
20%
6%
2%
< 8k, mdl
8-16k, mdl
16- 30k,mdl
> 30k,mdl
SMTAI // SEPTEMBER 2018
83%
81%
80%
76%
75%
73%
72%
72%
69%
66%
65%
64%
64%
63%
61%
61%
60%
60%
60%
60%
59%
58%
58%
57%
56%
55%
53%
53%
51%
50%
49%
48%
36%
13%
16%
15%
20%
18%
19%
21%
22%
22%
23%
25%
24%
25%
31%
26%
26%
28%
26%
26%
21%
34%
27%
19%
29%
34%
29%
27%
31%
33%
27%
32%
37%
37%
4%
2%
5%
4%
5%
7%
6%
5%
8%
7%
9%
8%
6%
5%
11%
12%
9%
12%
10%
16%
6%
14%
20%
11%
5%
13%
20%
13%
14%
19%
16%
12%
21%
2%
3%
4%
5%
2%
2%
3%
2%
4%
3%
4%
4%
4%
3%
3%
2%
4%
3%
3%
6%
esp.md
ok.ru
megogo.net
ivi.ru
play.md
sputnik.md
ria.ru
md.mail.ru
noi.md
999.md
kp.md
zdg.md
anticoruptie.md
timpul.md
protv.md
europalibera.org
rutube.ru
mama.md
point.md
mamaplus.md
moldovenii.md
perfecte.md
deschide.md
diez.md
forum.md
unimedia.md
unica.md
sporter.md
altfel.md
agora.md
ea.md
newsmaker.md
rise.md

21. AUDIENCE COMPOSITION
Platform Population
PC 1,335,439
Phone 1,197,862
Tablet 311,100
Total 1 840 020
PLATFORM
SMTAI // SEPTEMBER 2018

22. The main language
in communication with the family
LANQUAGE
72%
25%
3%
Romanian
Russian
Other
SMTAI // SEPTEMBER 2018
95%
94%
93%
93%
93%
93%
91%
91%
90%
90%
89%
88%
85%
79%
79%
73%
72%
72%
69%
68%
67%
66%
64%
64%
63%
61%
59%
58%
58%
56%
43%
39%
35%
3%
5%
5%
5%
6%
6%
8%
8%
8%
9%
10%
11%
14%
20%
12%
24%
24%
21%
21%
28%
28%
33%
30%
32%
26%
33%
35%
35%
37%
42%
50%
55%
61%
2%
2%
2%
2%
2%
2%
9%
3%
3%
7%
10%
5%
5%
6%
3%
11%
6%
6%
7%
5%
2%
7%
5%
4%
altfel.md
zdg.md
unica.md
perfecte.md
unimedia.md
ea.md
diez.md
agora.md
protv.md
anticoruptie.md
deschide.md
europalibera.org
timpul.md
mamaplus.md
rise.md
ok.ru
999.md
sporter.md
moldovenii.md
mama.md
megogo.net
ivi.ru
forum.md
md.mail.ru
play.md
rutube.ru
noi.md
sputnik.md
point.md
newsmaker.md
ria.ru
kp.md
esp.md