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Mind the ‘Business’ while you ‘Analyze’
                                   Mangesh Nadkarni
                                     Infosys Limited.




                                    Date           : 15th September,2012
                                    Venue          : BA Conference, Thoughtworks,
                                                     Pune

© 2012. Infosys Technologies Ltd. Strictly private and confidential. No part of this document should be
         reproduced or distributed without the prior permission of Infosys Technologies Ltd.
Agenda

• The ‘Business Analysis’ Journey
• Usual practice for business analysis
• The Missing Link
• The ideal way of Business Analysis
• The key focus areas
• The complete picture
Business Analysis                                             Owner
    …A journey                                                    defines measures of success and revenue
                                                                  targets

Sponsors                                                                   Business Analysts confirm &
establish a Programme that delivers                                        document
the strategy

      Business Analysts document
      Programme details
                                                    Programme Managers
                                                    Institute Projects that implement the programme

                         Project Stakeholders
                                                                 Business Analysts document
                                                                 the Project details
           Business Analysts elicits the specific
           requirements for Projects from the
           various stakeholders


  Development Team
  build solution                                          Business Stakeholders & Testing Teams
  …                                                       test solution
         Business Analysts protect
         requirements & document                          …
                                                                   Business Analysts ensure tested against
         compromises
                                                                   requirements

                               Project managers
                             Implement solution
             Business Analysts help with
             -Process and data migration
             -Cutover planning
             -Rollout




                                                         Users
                                                         Accept solution
How do I
                                                            Multiple
                                Quick time                                                                    integrate
 Hi, I’m Rohit, & I’m a                                     Access
                                to market                                                                   various billing
                                                             Types
   BA and analyzing                                                                                           systems?
   requirements for
    launching a new
internet based product                                                                         How do I                        How do I
                                                                                             develop this                     migrate the
                                                                                              in so less                       existing
                                                                    Multiple                    time?                           users?
                          Integrated
                                                                    Usage
                            Billing
                                                                     Plans



                                              Value
                                              added
                                             services

                                             Business Requirement Identified



                                            The Solution is
                                          getting launched in              All stakeholder’s are
                                           the required time                  in concurrence


                                       The understanding of business requirements is               Scope is
                                            What business analysis is all about!!                  managed

                                               Business                     Proposed
                                                 Need                      solution and
                                              Identified?                need are in sync

                                   Solution designed to meet the business requirement




                                                                            Good job,
      Wow! What a great                                                       BUT
     and a useful internet                                                We could have
     service B U T a little                                                done better
       complex to use
                                 Finally, product
                                launched in time
                               with all the required
                                     features




                                                                4
The missing link



             What was still
            missing when ….
                                  I understood the business need correctly


                                      I took care of every Stakeholder’s
                                      requirement


                                        I scoped the requirement correctly and
                                        my proposed solution was accepted


                                      I got the exact product features
                                      developed


                                  I managed to get it launched in time




                              5
How do I
                                                                   Multiple                                                   integrate
                                         Quick time
      Hi, I’m Rohit, & I’m a                                       Access                                                   various billing
                                         to market
                                                                    Types                                                     systems?
           BA analyzing
                                                                                                            How do I                               How do I
        requirements for                                                                                 develop this in                          migrate the
         launching a new                                                                                  so less time?                            existing
     internet based product                                                                                                                         users?
                                                                                                      Do I know
                                                                                                      what’s the                                    Can I use
                                                                         Multiple                    market trend?                                some better
                                  Integrated                                                                                                      technology?
                                                                         Usage
                                    Billing
                                                                          Plans
                                                                                                     Will the end
                                                                                                     user be able
                                                                                                                                                     Can I save
                                                                                                     to use this?
                                                                                                                                                       cost?
                                                       Value
                                                       added
                                                      services

                                                         Business Need Identified

                                    Competitor                                       The Solution is                      All
         Solution can be                                                            getting launched
                                     products                                                                        stakeholder’s
          reused thus                                                                in the required
                                     analyzed                                                                            are in
          saving cost                                                                      time                      concurrence

Easy for end              I’ve also know the real                                                                                         Scope is
                                                                              The understanding of business requirements is
user to use                    business need                                                                                              managed
                                                                                   What business analysis is all about!!
         Systems are                    Product
                                        Product                                         Business                       Proposed
         scalable: Can                variants can
                                      variants can                                        Need                        solution and
        adapt to future               be launched
                                      be launched                                       Identified                  need are in sync
            needs                      in no time
                                       in no time
                                               Solution designed to meet the business need




                                                                                                        Product variants
                            Wow! What a great                                                           can be launched
                           and a useful internet                                                           in no time                         Easy purchase
                            service a n d s o                                                                                                  and pay bills
                            easy to use
                                                                                                                                Integrated billing
                                             Finally, a complete                                                                 for all types of
                                            product launched in                  Fast internet                                    features used
                                                     time                      service with ease
                                                                                   of access                         Value Added
                                                                                                                      Features




                                                                         6
Focus Areas

  Business Arena Understanding the business
• Following the market trend
• Analysis of competitor products / services
• SWOT Analysis
• Adopting best practices



     Technology              Knowhow of the latest technology
• Keeping track of latest technological developments
• Ready reckoner of comparative technical details of various packages
• Quick impact analysis for adoption of latest technology




           Cost              Where can cost be saved and how?
• Create reusable components which can be used to save future investments
• Design a scalable system that can take care of future requirements
• Check for low cost options which can be used without an impact on the functional or non-functional
  performance of the system / product



 End User’s Shoes Consumer Expectation Management
• BA should know the usability issues and also align himself towards Consumer Expectation/Experience
  Management
• Learn from previous projects’ failure points managed by himself or by fellow BA colleagues
• Document the best practices used in other projects and try to reuse

                                                      7
Business Analysis…
      Journey fulfilled                                                Owner
                                                                       defines measures of success and revenue
                                                                       targets

Sponsors                                                                       Business Analysts confirm &
establish a Programme that delivers                                            document
the strategy

      Business Analysts document                    Strategists
      Programme details                             determine the strategy to hit the targets


                                                                     Business Analysts should help the
                         Project Stakeholders                        strategists is designing market strategy
                                                                     with his analysis
           Business Analysts elicits the specific
           requirements for Projects for the
           various stakeholders
                                                          Programme Managers
                                                          Institute Projects that implement the programme

  Development Team                                                       Business Analysts document
  build solution                                                         the Project details
  …
         Business Analysts protect
         requirements & document
         compromises
                                                                  Business Stakeholders & Testing Teams
                               Project managers                   test solution
                             Implement solution                   …
             Business Analysts help with                                   Business Analysts ensure tested against
             -Process and data migration                                   requirements
             -Cutover planning
             -Rollout

                                                                 Users
                                                                 Accept solution

                                                                       Business Analysts should analyze the user
                                                                       feedback and give feedback to the
                                                                       stakeholders and the owner




                                                      8
A satisfied client!



                        Great job Rohit!
                      You’ve really helped
                       my business in a
                           +ve way




                                  9
THANK YOU

                                   www.infosys.com
The contents of this document are proprietary and confidential to Infosys Limited and may not be
 disclosed in whole or in part at any time, to any third party without the prior written consent of
                                         Infosys Limited.
© 2011 Infosys Limited. All rights reserved. Copyright in the whole and any part of this document
  belongs to Infosys Limited. This work may not be used, sold, transferred, adapted, abridged,
  copied or reproduced in whole or in part, in any manner or form, or in any media, without the
                              prior written consent of Infosys Limited.

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Mind the 'business' while you 'analyze' - Mangesh Nadkarni

  • 1. Mind the ‘Business’ while you ‘Analyze’ Mangesh Nadkarni Infosys Limited. Date : 15th September,2012 Venue : BA Conference, Thoughtworks, Pune © 2012. Infosys Technologies Ltd. Strictly private and confidential. No part of this document should be reproduced or distributed without the prior permission of Infosys Technologies Ltd.
  • 2. Agenda • The ‘Business Analysis’ Journey • Usual practice for business analysis • The Missing Link • The ideal way of Business Analysis • The key focus areas • The complete picture
  • 3. Business Analysis Owner …A journey defines measures of success and revenue targets Sponsors Business Analysts confirm & establish a Programme that delivers document the strategy Business Analysts document Programme details Programme Managers Institute Projects that implement the programme Project Stakeholders Business Analysts document the Project details Business Analysts elicits the specific requirements for Projects from the various stakeholders Development Team build solution Business Stakeholders & Testing Teams … test solution Business Analysts protect requirements & document … Business Analysts ensure tested against compromises requirements Project managers Implement solution Business Analysts help with -Process and data migration -Cutover planning -Rollout Users Accept solution
  • 4. How do I Multiple Quick time integrate Hi, I’m Rohit, & I’m a Access to market various billing Types BA and analyzing systems? requirements for launching a new internet based product How do I How do I develop this migrate the in so less existing Multiple time? users? Integrated Usage Billing Plans Value added services Business Requirement Identified The Solution is getting launched in All stakeholder’s are the required time in concurrence The understanding of business requirements is Scope is What business analysis is all about!! managed Business Proposed Need solution and Identified? need are in sync Solution designed to meet the business requirement Good job, Wow! What a great BUT and a useful internet We could have service B U T a little done better complex to use Finally, product launched in time with all the required features 4
  • 5. The missing link What was still missing when …. I understood the business need correctly I took care of every Stakeholder’s requirement I scoped the requirement correctly and my proposed solution was accepted I got the exact product features developed I managed to get it launched in time 5
  • 6. How do I Multiple integrate Quick time Hi, I’m Rohit, & I’m a Access various billing to market Types systems? BA analyzing How do I How do I requirements for develop this in migrate the launching a new so less time? existing internet based product users? Do I know what’s the Can I use Multiple market trend? some better Integrated technology? Usage Billing Plans Will the end user be able Can I save to use this? cost? Value added services Business Need Identified Competitor The Solution is All Solution can be getting launched products stakeholder’s reused thus in the required analyzed are in saving cost time concurrence Easy for end I’ve also know the real Scope is The understanding of business requirements is user to use business need managed What business analysis is all about!! Systems are Product Product Business Proposed scalable: Can variants can variants can Need solution and adapt to future be launched be launched Identified need are in sync needs in no time in no time Solution designed to meet the business need Product variants Wow! What a great can be launched and a useful internet in no time Easy purchase service a n d s o and pay bills easy to use Integrated billing Finally, a complete for all types of product launched in Fast internet features used time service with ease of access Value Added Features 6
  • 7. Focus Areas Business Arena Understanding the business • Following the market trend • Analysis of competitor products / services • SWOT Analysis • Adopting best practices Technology Knowhow of the latest technology • Keeping track of latest technological developments • Ready reckoner of comparative technical details of various packages • Quick impact analysis for adoption of latest technology Cost Where can cost be saved and how? • Create reusable components which can be used to save future investments • Design a scalable system that can take care of future requirements • Check for low cost options which can be used without an impact on the functional or non-functional performance of the system / product End User’s Shoes Consumer Expectation Management • BA should know the usability issues and also align himself towards Consumer Expectation/Experience Management • Learn from previous projects’ failure points managed by himself or by fellow BA colleagues • Document the best practices used in other projects and try to reuse 7
  • 8. Business Analysis… Journey fulfilled Owner defines measures of success and revenue targets Sponsors Business Analysts confirm & establish a Programme that delivers document the strategy Business Analysts document Strategists Programme details determine the strategy to hit the targets Business Analysts should help the Project Stakeholders strategists is designing market strategy with his analysis Business Analysts elicits the specific requirements for Projects for the various stakeholders Programme Managers Institute Projects that implement the programme Development Team Business Analysts document build solution the Project details … Business Analysts protect requirements & document compromises Business Stakeholders & Testing Teams Project managers test solution Implement solution … Business Analysts help with Business Analysts ensure tested against -Process and data migration requirements -Cutover planning -Rollout Users Accept solution Business Analysts should analyze the user feedback and give feedback to the stakeholders and the owner 8
  • 9. A satisfied client! Great job Rohit! You’ve really helped my business in a +ve way 9
  • 10. THANK YOU www.infosys.com The contents of this document are proprietary and confidential to Infosys Limited and may not be disclosed in whole or in part at any time, to any third party without the prior written consent of Infosys Limited. © 2011 Infosys Limited. All rights reserved. Copyright in the whole and any part of this document belongs to Infosys Limited. This work may not be used, sold, transferred, adapted, abridged, copied or reproduced in whole or in part, in any manner or form, or in any media, without the prior written consent of Infosys Limited.

Hinweis der Redaktion

  1. Diagram need to be redrawn.